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Channel manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical channel manager skills. We ranked the top skills for channel managers based on the percentage of resumes they appeared on. For example, 6.8% of channel manager resumes contained customer service as a skill. Continue reading to find out what skills a channel manager needs to be successful in the workplace.

15 channel manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how channel managers use customer service:

Managed creation / updating for 500+ card member communication documents for front-line customer communications within Customer Service and Banking organizations.
Assisted with the recruitment of other multicultural Channel Managers and Customer Service Representatives for a newly formed company.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel managers use crm:

Facilitated and negotiated partnership agreements with industry leading CRM manufacturers to increase market awareness and penetrate certified channel partners programs nationwide.
Improved forecast accuracy and utilization of the Mercury CRM planning tool and delivered first-ship fill rates of >96.5%.

3. Digital Marketing

Here's how channel managers use digital marketing:

Evaluated and developed new digital marketing channels.
Analyze customer touchpoints to evaluate multi-channel digital marketing campaigns.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how channel managers use business development:

Initiated and implemented business development plan, which focused on development of company's product portfolio.
Consulted with the Network Operations team in developing tower expansion for new business development opportunities.

5. Channel Marketing

Here's how channel managers use channel marketing:

Developed and implemented quarterly sales promotions, channel marketing initiatives and launched a volume incentive rebate program across the channel.
Channel marketing manager for both the retail and commercial channels of Staples and Office Max for the GBC brand.

6. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how channel managers use cloud:

Direct and Indirect sales efforts increased SaaS cloud based users by 230% in excess of 500 new users FY 14.
Design, formulate, and construct software and services proposals for premise and cloud based business solutions.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how channel managers use account management:

Account management responsibility for international semiconductor distribution partners.
Designed strategy with sales executives to lead corporate account management team in developing government and Enterprise accounts.

8. Channel Management

Here's how channel managers use channel management:

Direct trade channel management, trade engagement, product launches, sales collateral/incentive development and sponsored event execution.
Provided complete channel management and search engine optimization for creators, brands, and media companies.

9. Sales Strategies

Here's how channel managers use sales strategies:

Developed partner go-to-market sales strategies/sales campaigns to identify net new revenue opportunities; trained all partners on features/functionality and value proposition.
Traveled with sales representatives and developed tactical and strategic sales strategies.

10. Revenue Growth

Here's how channel managers use revenue growth:

Developed new channel partnership opportunities, retained relationship with existing partners, and generated revenue growth from channel partners.
Developed online and e-commerce presence resulting in increased consumer monthly revenue growth by 50% in two quarters.

11. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how channel managers use healthcare:

Developed cooperative promotional strategies to benefit both the distributor and Philips Healthcare.
Developed the strategic relationship between IBM and global Independent Software Vendors in the Life Science and Healthcare industries.

12. Customer Satisfaction

Here's how channel managers use customer satisfaction:

Executed customer focused strategies, policies and programs as measured by Customer Satisfaction Survey data and verbatim comments.
Facilitated customer interaction between departments within the organization as necessary to ensure customer satisfaction and business retention.

13. Sales Process

Here's how channel managers use sales process:

Established a partner network committed to following a well-defined sales process that ensures customer safety.
Designed effective sales process playbook including solution decision tree, implementation risk tool, slot analysis, and C-level proposal template.

14. Lead Generation

Here's how channel managers use lead generation:

Develop and facilitate new strategic channel partnerships via lead generation and negotiation of client Master Service Agreements.
Developed and designed engaging and strategic promotions to generate interest and drive lead generation.

15. B Testing

Here's how channel managers use b testing:

Introduced & implemented missing online marketing concepts ranging from campaign tracking to sales influence attribution to A/B testing.
Manage from conception through execution: A/B testing, click through rates, page views.

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What skills help Channel Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What hard/technical skills are most important for channel managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What channel manager skills would you recommend for someone trying to advance their career?

Dr. Uric Dufrene

Professor of Finance, Sanders Chair in Business, Indiana University Southeast

First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

What type of skills will young channel managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a channel manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all channel managers possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of channel manager skills to add to your resume

The most important skills for a channel manager resume and required skills for a channel manager to have include:

Customer Service
CRM
Digital Marketing
Business Development
Channel Marketing
Cloud
Account Management
Channel Management
Sales Strategies
Revenue Growth
Healthcare
Customer Satisfaction
Sales Process
Lead Generation
B Testing
Sales Quota

Sales Training
Product Line
Unified Communications
Direct Sales
Product Knowledge
Client Facing
Channel Strategy
Indirect Sales
Sales Channels
Marketing Campaigns
Partner Relationships
Partner Program
SEO
Value Proposition
Business Reviews
Resellers

IP
ROI
Sales Growth
POS
Distribution Channels
Product Development
Enterprise Sales
Trade Shows
Product Launches
National Accounts
Brand Marketing
Sales Revenue
Sales Support
VAR
Saas

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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