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What is a channel marketing specialist and how to become one
Channel marketing specialists develop and implement marketing programs that target specific channels to promote services or products. This role includes creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads. Most channel marketing specialists work full time in an office environment, usually within a marketing team. The role can sometimes be stressful if there are tight deadlines or pressures to get campaigns out on time.
The duties and responsibilities that channel marketing specialists perform in this capacity include, but are not limited to, planning digital campaigns, providing marketing guidance, performing market research, developing channel strategies, and reporting on results to make recommendations for future marketing procedures for effectiveness. Essential skills required for the position include communication, analytical, teamwork, computer, and organizational. Most employers require individuals to have a bachelor's degree in marketing, advertising, or similar field. Candidates can stand out by completing internship programs to gain valuable experience.
The average hourly salary for the position is $36.86, which amounts to $76,661 annually. Moreover, the career is projected to grow 20% in the following years. This will result in various new opportunities emerging all across the United States.
What general advice would you give to a channel marketing specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $53,285
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 13.27%
Black or African American 4.89%
Hispanic or Latino 11.65%
Unknown 4.93%
White 65.13%
Genderfemale 59.02%
male 40.98%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Channel marketing specialist career paths
Key steps to become a channel marketing specialist
Explore channel marketing specialist education requirements
Start to develop specific channel marketing specialist skills
Skills Percentages Channel Marketing 17.01% Digital Marketing 14.47% Marketing Campaigns 6.11% SEO 5.08% Email Marketing 4.72% Complete relevant channel marketing specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New channel marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a channel marketing specialist based on U.S. Bureau of Labor Statistics data and data from real channel marketing specialist resumes.Research channel marketing specialist duties and responsibilities
- Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
- Train new hires to use CRM software.
- Develop online customer acquisition campaigns, analyzing business needs and plans, providing ROI analysis of programs.
- Execute merchandising strategies for top national & key accounts including kiosk/end cap development, signage & POS.
Prepare your channel marketing specialist resume
When your background is strong enough, you can start writing your channel marketing specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a channel marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable channel marketing specialist resume templates
Build a professional channel marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your channel marketing specialist resume.
Apply for channel marketing specialist jobs
Now it's time to start searching for a channel marketing specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first channel marketing specialist job
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Average channel marketing specialist salary
The average channel marketing specialist salary in the United States is $53,285 per year or $26 per hour. Channel marketing specialist salaries range between $37,000 and $75,000 per year.
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Channel marketing specialist reviews
Unreasonable deadlines.
Updated January 8, 2025
