Channel marketing specialists develop and implement marketing programs that target specific channels to promote services or products. This role includes creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads. Most channel marketing specialists work full time in an office environment, usually within a marketing team. The role can sometimes be stressful if there are tight deadlines or pressures to get campaigns out on time.

The duties and responsibilities that channel marketing specialists perform in this capacity include, but are not limited to, planning digital campaigns, providing marketing guidance, performing market research, developing channel strategies, and reporting on results to make recommendations for future marketing procedures for effectiveness. Essential skills required for the position include communication, analytical, teamwork, computer, and organizational. Most employers require individuals to have a bachelor's degree in marketing, advertising, or similar field. Candidates can stand out by completing internship programs to gain valuable experience.

The average hourly salary for the position is $36.86, which amounts to $76,661 annually. Moreover, the career is projected to grow 20% in the following years. This will result in various new opportunities emerging all across the United States.

What Does a Channel Marketing Specialist Do

There are certain skills that many channel marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Channel Marketing Specialist does

How To Become a Channel Marketing Specialist

If you're interested in becoming a channel marketing specialist, one of the first things to consider is how much education you need. We've determined that 78.7% of channel marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 8.9% of channel marketing specialists have master's degrees. Even though most channel marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Channel Marketing Specialist
Top Channel Marketing Specialist Jobs Near You

Channel Marketing Specialist Career Paths

Average Salary for a Channel Marketing Specialist

Channel Marketing Specialists in America make an average salary of $53,285 per year or $26 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $37,000 per year.
Average Channel Marketing Specialist Salary
$53,285 Yearly
$25.62 hourly
$37,000
10 %
$53,000
Median
$75,000
90 %

What Am I Worth?

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How To Become a Channel Marketing Specialist
How To Become a Channel Marketing Specialist Career Overview

States With The Most Channel Marketing Specialist Jobs

Mouse over a state to see the number of active channel marketing specialist jobs in each state. The darker areas on the map show where channel marketing specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Channel Marketing Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1California3,643$69,905
2Texas3,057$52,311
3Florida2,210$50,304
4Pennsylvania1,896$50,224
5New York1,791$58,452
6North Carolina1,528$58,725
7Georgia1,467$47,094
8Virginia1,378$53,207
9Illinois1,340$52,851
10Ohio1,227$52,756
11Massachusetts1,158$55,601
12Minnesota1,125$59,744
13Michigan942$47,785
14Colorado907$54,910
15Maryland895$60,347
16New Jersey856$71,892
17Arizona795$50,146
18Washington767$88,569
19Indiana757$43,956
20Wisconsin745$53,384
21Tennessee706$46,866
22Missouri700$46,380
23Connecticut553$51,746
24Oregon550$53,859
25South Carolina527$43,984
26Kentucky496$42,380
27Utah473$48,597
28Kansas456$39,769
29Iowa447$47,845
30Arkansas420$54,219
31Alabama401$40,795
32Nebraska357$42,680
33Louisiana334$40,045
34New Hampshire304$54,465
35Nevada285$54,662
36Oklahoma285$45,650
37Mississippi254$34,014
38Maine235$52,714
39Delaware227$66,292
40New Mexico219$46,698
41Idaho216$57,639
42Rhode Island200$50,647
43West Virginia187$41,968
44South Dakota164$50,978
45Montana156$56,500
46Hawaii153$42,268
47North Dakota152$51,882
48Vermont147$38,184
49Wyoming113$46,954
50Alaska111$62,635

Channel Marketing Specialist Education

Channel Marketing Specialist Majors

28.6 %
23.7 %

Channel Marketing Specialist Degrees

Bachelors

78.7 %

Masters

8.9 %

Associate

7.8 %

Top Colleges for Channel Marketing Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Channel Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 17.0% of channel marketing specialists listed channel marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Channel Marketing Specialist Resume templates

Zippia allows you to choose from different easy-to-use Channel Marketing Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Channel Marketing Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Channel Marketing Specialist Resume
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Channel Marketing Specialist Resume
Channel Marketing Specialist Resume

Channel Marketing Specialist Demographics

Channel Marketing Specialist Gender Distribution

Female
Female
59%
Male
Male
41%

After extensive research and analysis, Zippia's data science team found that:

  • Among channel marketing specialists, 59.0% of them are women, while 41.0% are men.

  • The most common race/ethnicity among channel marketing specialists is White, which makes up 69.3% of all channel marketing specialists.

  • The most common foreign language among channel marketing specialists is Spanish at 38.1%.

Work Experience Programs For Channel Marketing Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Markets - Sales & Trading Program

Company: Citi APAC

Cost: Free

Duration: 5-6 hours

Business and Human Rights Program

Company: Clifford Chance

Cost: Free

Duration: 7.5-8.5 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

Markets (Sales & Trading) Program

Company: JPMorgan Chase

Cost: Free

Duration: 4-5 hours

Global Banking & Markets Program

Company: HSBC

Cost: Free

Duration: 5-6 hours

Global Finance and Business Management Program

Company: JPMorgan Chase & Co.

Cost: Free

Duration: 4-5 hours

Commercial Banking Innovation Development Program Program

Company: JPMorgan Chase

Cost: Free

Duration: 8-12 hours

Marketing Analysis Program

Company: Wayfair

Cost: Free

Duration: 3 hours

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Best States For a Channel Marketing Specialist

Some places are better than others when it comes to starting a career as a channel marketing specialist. The best states for people in this position are Washington, New Jersey, California, and Delaware. Channel marketing specialists make the most in Washington with an average salary of $88,569. Whereas in New Jersey and California, they would average $71,892 and $69,905, respectively. While channel marketing specialists would only make an average of $66,292 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Channel Marketing Specialist Jobs:
227
Highest 10% Earn:
$98,000
Location Quotient:
1.34

2. Minnesota

Total Channel Marketing Specialist Jobs:
1,125
Highest 10% Earn:
$89,000
Location Quotient:
1.26

3. North Carolina

Total Channel Marketing Specialist Jobs:
1,528
Highest 10% Earn:
$86,000
Location Quotient:
1.18
Full List Of Best States For Channel Marketing Specialists

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Top Channel Marketing Specialist Employers

Most Common Employers For Channel Marketing Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$112,702$54.184
2Google$108,309$52.079
3Apple$99,740$47.953
4Western Digital$95,105$45.724
5Palo Alto Networks$86,808$41.733
6PlayStation$79,890$38.417
7Zebra Technologies$77,180$37.118
8IBM$76,262$36.663
9Citrix$75,352$36.233
10Bose$65,732$31.604