Channel marketing specialists develop and implement marketing programs that target specific channels to promote services or products. This role includes creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads. Most channel marketing specialists work full time in an office environment, usually within a marketing team. The role can sometimes be stressful if there are tight deadlines or pressures to get campaigns out on time.
The duties and responsibilities that channel marketing specialists perform in this capacity include, but are not limited to, planning digital campaigns, providing marketing guidance, performing market research, developing channel strategies, and reporting on results to make recommendations for future marketing procedures for effectiveness. Essential skills required for the position include communication, analytical, teamwork, computer, and organizational. Most employers require individuals to have a bachelor's degree in marketing, advertising, or similar field. Candidates can stand out by completing internship programs to gain valuable experience.
The average hourly salary for the position is $36.86, which amounts to $76,661 annually. Moreover, the career is projected to grow 20% in the following years. This will result in various new opportunities emerging all across the United States.