Channel marketing specialists develop and implement marketing programs that target specific channels to promote services or products. This role includes creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads. Most channel marketing specialists work full time in an office environment, usually within a marketing team. The role can sometimes be stressful if there are tight deadlines or pressures to get campaigns out on time.
The duties and responsibilities that channel marketing specialists perform in this capacity include, but are not limited to, planning digital campaigns, providing marketing guidance, performing market research, developing channel strategies, and reporting on results to make recommendations for future marketing procedures for effectiveness. Essential skills required for the position include communication, analytical, teamwork, computer, and organizational. Most employers require individuals to have a bachelor's degree in marketing, advertising, or similar field. Candidates can stand out by completing internship programs to gain valuable experience.
The average hourly salary for the position is $36.86, which amounts to $76,661 annually. Moreover, the career is projected to grow 20% in the following years. This will result in various new opportunities emerging all across the United States.
There is more than meets the eye when it comes to being a channel marketing specialist. For example, did you know that they make an average of $36.14 an hour? That's $75,175 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many channel marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a channel marketing specialist, we found that a lot of resumes listed 20.3% of channel marketing specialists included email, while 7.8% of resumes included seo, and 6.6% of resumes included roi. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the channel marketing specialist job title. But what industry to start with? Most channel marketing specialists actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a channel marketing specialist, one of the first things to consider is how much education you need. We've determined that 76.6% of channel marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 8.5% of channel marketing specialists have master's degrees. Even though most channel marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a channel marketing specialist. When we researched the most common majors for a channel marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on channel marketing specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a channel marketing specialist. In fact, many channel marketing specialist jobs require experience in a role such as customer service representative. Meanwhile, many channel marketing specialists also have previous career experience in roles such as marketing specialist or marketing internship.