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Channel marketing specialist education requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a channel marketing specialist. Channel marketing specialists usually study business, marketing, or communication. 79% of channel marketing specialists hold a bachelor's degree, and 9% hold an master's degree. We analyzed 455 real channel marketing specialist resumes to see exactly what channel marketing specialist education sections show.

The most common colleges for channel marketing specialists are the San Jose State University and the San Jose State University.

There are also many online channel marketing specialist courses to help get the education required to be a channel marketing specialist.

What education do you need to become a channel marketing specialist?

What degree do you need to be a channel marketing specialist?

The most common degree for channel marketing specialists is bachelor's degree, with 79% of channel marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 8%.
  • Bachelor's, 79%
  • Master's, 9%
  • Associate, 8%
  • High School Diploma, 2%
  • Other Degrees, 2%

What should I major in to become a channel marketing specialist?

You should major in business to become a channel marketing specialist. 29% of channel marketing specialists major in business. Other common majors for a channel marketing specialist include marketing and communication.

Most common colleges for channel marketing specialists

Channel marketing specialists often get their degrees at San Jose State University, Florida State University, and University of Phoenix. Here are the most common colleges for channel marketing specialists in the US based on their resumes.
Channel marketing specialist common collegePercentages
San Jose State University16.00%
Florida State University8.00%
University of Phoenix6.67%
University of Washington6.67%
Arizona State University5.33%

Best majors for channel marketing specialists

RankMajorPercentages
1Business28.6%
2Marketing23.7%
3Communication8.5%
4Management4.9%
5Journalism3.5%

Best colleges for channel marketing specialists

The best colleges for channel marketing specialists are Northwestern University, University of Pennsylvania, and Stanford University.

A channel marketing specialist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for channel marketing specialists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become channel marketing specialists.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

4. University of Maryland - College Park

College Park, MD • Private

In-state tuition

$10,595

Enrollment

30,184

5. Ball State University

Muncie, IN • Private

In-state tuition

$9,896

Enrollment

15,529

6. Northwestern University

Evanston, IL • Private

In-state tuition

$54,568

Enrollment

8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-state tuition

$9,242

Enrollment

20,592

9. Stanford University

Stanford, CA • Private

In-state tuition

$51,354

Enrollment

7,083

10. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

20 best online courses for channel marketing specialists

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1. Data Analysis Immersive (Full-time)

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4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Marketing Channel Functions

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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that...

6. Marketing Channel Strategy & B2B2C Routes to Market

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This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.\n\nOne critical component of value creation for customers in marketing that is often overlooked is how customers want to buy. The ability to make its products and services available to customers at the right place and time is a key source of explosive value and the purview of...

7. Product Marketing Launch Plan: Product GTM with Dekker, MBA

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8. Salesforce Marketing Cloud Email Specialist Practice Tests

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9. Digital Marketing (Part Time)

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

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11. Data Structures and Algorithms

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12. Data Visualization

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You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...

13. Marketing Channel Benefits

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This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers...

14. Marketing Channel Incentives

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This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm...

15. Salesforce Marketing Cloud Email Specialist Certification

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16. Product Management Marketing: Dekker's Product Marketing MBA

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17. Digital Marketing

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18. Intro to Data Analysis

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Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...

19. Product Marketing for Technology Companies

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Master your product marketing skills through practical examples and exercises...

20. Email Marketing 2021: Build and Launch Effective Campaigns

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Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful...

Top 10 most affordable universities for channel marketing specialists

The most affordable schools for channel marketing specialists are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.

If the best universities for channel marketing specialists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for channel marketing specialists.

1. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. Baruch College of the City University of New York

New York, NY • Private

In-state tuition

$7,262

Cost of attendance

14,046

4. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. California State University - Bakersfield

Bakersfield, CA • Private

In-state tuition

$7,309

Cost of attendance

16,714

7. California State University - Long Beach

Long Beach, CA • Private

In-state tuition

$6,798

Cost of attendance

18,306

8. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

9. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

10. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

Top 10 hardest universities to get into for channel marketing specialists

The hardest universities for channel marketing specialists to get into are Northwestern University, University of Pennsylvania, and Stanford University.

Some great schools for channel marketing specialists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for channel marketing specialists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

3. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

4. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. Vanderbilt University

Nashville, TN • Private

Admissions rate

10%

SAT average

1,514

7. Johns Hopkins University

Baltimore, MD • Private

Admissions rate

11%

SAT average

1,513

8. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

9. Carnegie Mellon University

Pittsburgh, PA • Private

Admissions rate

17%

SAT average

1,507

10. Washington University in St Louis

Saint Louis, MO • Private

Admissions rate

15%

SAT average

1,506

Top 10 easy-to-apply-to universities for channel marketing specialists

The easiest schools for channel marketing specialists to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.

Some schools are much easier to get into. If you want to start your career as a channel marketing specialist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for channel marketing specialists.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

3. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

4. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

5. Kean University

Union, NJ • Private

Admissions rate

86%

SAT average

991

6. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

7. Ursuline College

Pepper Pike, OH • Private

Admissions rate

90%

SAT average

1,102

8. Iona College

New Rochelle, NY • Private

Admissions rate

88%

SAT average

1,089

9. San Francisco State University

San Francisco, CA • Private

Admissions rate

72%

SAT average

1,054

10. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

Average channel marketing specialist salary by education level

Channel marketing specialists with a Doctorate degree earn more than those without, at $62,112 annually. With a Master's degree, channel marketing specialists earn a median annual income of $61,566 compared to $54,361 for channel marketing specialists with an Bachelor's degree.
Channel marketing specialist education levelChannel marketing specialist salary
Master's Degree$61,566
Bachelor's Degree$54,361
Doctorate Degree$62,112

Channel marketing specialist education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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