Channel marketing specialist job description

This position is responsible for taking an analytical approach to identify gaps that we have in the channel and then define and implement action plans to develop the optimized product, product placement, forecast and logistics capabilities to meet channel goals. This person will also be responsible for supporting the eCommerce Channel Manager on special projects that drive the accelerated growth plan for the channel. The incumbent should take an entrepreneurial approach to the role, with the ability to adapt to changing digital and e-commerce trends and to be an internal advocate for the channel and customer in cross-functional teams.

This position is responsible for optimizing product packaging for e-commerce shipments, taking into consideration customer experience, retailer/marketplace requirements, cost and warehouse efficiencies. This person will work closely with Supply Chain, Product Managers, Channel Managers, and other cross-functional teams to ensure we have the most efficient logistics platform for delivering and servicing this channel. This includes both direct-to-consumer product lines and sales through a retailer/marketplace.

The eCommerce Channel Specialist will analyze sales history by customer in the channel to provide monthly forecasts to Supply Chain, while also reporting on key metrics and making recommendations to stakeholders. This includes recommending inventory levels dedicated to the e-commerce channel. The incumbent will also support product development and sourcing for products specific to the e-commerce channel, both with our plants and with third party vendors.

This position requires travel for customer visits and the incumbent will maintain a flexible schedule to support the business.
Required Qualifications

A Bachelor's Degree in Business Administration, Marketing, Technology or a related field is required. Two to five years of experience working with e-commerce websites and a practical understanding of digital marketing components is required. The incumbent must be proficient in Microsoft Excel and have experience writing informative and effective search engine optimized copy that supports web-based marketing.

Company Summary

ADFORS belongs to the Saint-Gobain group, the world leader in the habitat and construction markets. Saint-Gobain designs, manufactures and distributes building and high-performance materials, providing innovative solutions to the challenges of growth, energy efficiency and environmental protection for over 350 years. At Saint-Gobain, we believe diversity is a competitive advantage. Diversity of gender, background, ethnicity, experience and thought all enable us to develop solutions that are smarter, clearer and more effective. Focused on the construction and industrial markets, ADFORS offers solutions based on a complete range of textile and coating technologies using fiberglass yarns and synthetic fibers. ADFORS is the reliable and innovative global leader in technical textiles, offering the most adapted solutions to meet your needs.

Legal Statement

Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.

Marketing Remote , United Kingdom

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We're Progress - we offer the best products to develop, deploy, and manage high-impact business applications. We are bold, forward-thinking innovators who build solutions that work and care about our customers. We invent and reinvent every day, work together as one, value and respect each other, and cheer our wins. Join us as a Field & Channel Marketing Manager, supporting the EMEA region. This is a work from home position in the UK.In this role, you will be a key player on the EMEA Field Marketing Team and will partner closely with the global campaigns team, and sales to build the account-nurturing strategies for our products as well as channel and awareness marketing in the region. If you have a passion for filling the funnel and love to feel the direct impact of your strategic planning and execution, we would love to chat!Role Responsibilities:

+ Manage and measure all marketing campaigns and tactics driving to conversion rate increases and funnel optimization

+ Develop and execute lead-generation programs

+ Analyze all stages of the demand creation process to continually identify ways to optimize conversions and pipeline

+ Leverage positioning, messaging, buyer personas and other information to target segments and generate sales qualified leads.

+ Select and deliver relevant content and assets to support Partners as built by the global product marketing teams.

+ Conceptualize, manage, and execute a diverse range of marketing programs such as webcasts/webinars, SEM, content syndication and live events.

+ Design, develop and execute a regionals partner marketing program for our channel distributors and partners in support of their end-customer acquisition targets and Progress revenue goals.

+ Assist Product Marketing with localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, etc...)

+ Collaborate with and participate in planning and reviews with senior levels of the business unit and marketing management

A Strong Candidate Demonstrates:

+ Prior demand generation experience in enterprise software with a strong record of growth and success in scaling new products

+ Prior channel marketing experience with a tech vendor

+ Experience using Google Adwords and Google Analytics

+ The ability to run multiple simultaneous projects within deadlines

+ World-class quantitative and analytical skills and the ability to make recommendations based off data

+ Team-oriented mindset, capable of working cross-organization with product, finance, marketing, etc...in order to drive lifts in revenue

+ A self-started with an entrepreneurial spirit

+ Flexible and able to adapt in a fast-paced environment

#LI-KS1#LI-Remote

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!

Are you looking for more?

At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what's important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need:

The Channel Marketing Specialist is responsible for developing, driving, and implementing all marketing activities directed to the group of channel partners. This position is also responsible for marketing activities executed through channel networks to support the brands and products we produce and sell.

What you'll do:

* Develop and own an annual marketing plan for the channel to drive brands and products through the channel networks to end-user customers.
* Manage and execute channel campaigns as part of the strategic annual plan to expand share and pursue aggressive growth targets.
* Work closely with the brand team to support brand development and growth initiatives executed to, through, and within the channel partner.
* Work closely with sales and sales operations to devise and execute plans to grow channel partnerships.
* Work closely with the product team to align offering, messaging, and new product launches to, through, and within the channel partner.
* Oversee day-to-day marketing support for channel partners and internal sales teams.
* Work with appropriate sales and marketing teams to plan and execute channel events and shows aligned with the channel, brand, and product strategies.
* Develop marketing and communication materials for marketing initiatives internally and externally and provide support for trade shows and sales/marketing meetings.
* Manage and strategize the development of product sales tools and marketing campaigns to support product launches.
* Ensure all information on internal and external websites is current.
* May include management responsibility over marketing budgets.

What you have:

* Bachelor's degree in Marketing, Business, or related discipline preferred.
* 3-5 years of work experience in marketing, communications, or related discipline
* Working knowledge of Microsoft Office
* Proficiency in Microsoft Office

What you're good at:

* Creative and dedicated individual who will fit with our collaborative culture.
* Adaptable individual capable of managing complex projects and cross-functional teams.
* Ability to perform in a fast-paced environment
* Highly organized with strong communication skills to present to internal and external stakeholders.
* Self-starter with the ability to effectively multi-task and work well under pressure to meet tight deadlines
* Excellent organizational skills; strong communication and relationship-building skills
* Capable of managing multiple projects simultaneously, prioritizing the activities of the group, and meeting deadlines in a team-oriented environment
* Professional demeanor and ability to interact successfully at all levels in the organization
* Ability to read communication styles of team members and external partners who come from a broad spectrum of disciplines

What else?

* We're located in a pretty great spot - check out this video to see what we mean
* This is an on site role located in Calhoun, GA

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk's vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world's largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don't Work participant.

Nearest Major Market: Calhoun