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Channel marketing specialist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Carrie Trimble

Below we've compiled a list of the most critical channel marketing specialist skills. We ranked the top skills for channel marketing specialists based on the percentage of resumes they appeared on. For example, 17.0% of channel marketing specialist resumes contained channel marketing as a skill. Continue reading to find out what skills a channel marketing specialist needs to be successful in the workplace.

15 channel marketing specialist skills for your resume and career

1. Channel Marketing

Here's how channel marketing specialists use channel marketing:

Co-managed and collaborated with (8) EMEA Channel Marketing managers on how to spend a $3 million marketing budget.
Organized team and partner events, tracked/reported market research and product evaluations to the Channel Marketing team during weekly meetings.

2. Digital Marketing

Here's how channel marketing specialists use digital marketing:

Lead efforts with director of communications to place a digital marketing campaign supporting organizational goals, and optimizing online presence.
Work effectively with cross-functional departments to maintain liaisons and develop, re-work and standardize all in language digital marketing initiatives.

3. Marketing Campaigns

Here's how channel marketing specialists use marketing campaigns:

Work with numerous internal and external stakeholders to effectively drive successful marketing campaigns/tactics.
Designed targeted marketing campaigns to acquire large corporate accounts.

4. SEO

Here's how channel marketing specialists use seo:

Provided ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
Partnered with brand marketing on Community to redesign user experience and automate SEO, increasing unique visitors by 50 percent.

5. Email Marketing

Here's how channel marketing specialists use email marketing:

Manage marketing activities across the following channels: print, Internet, direct mail, email marketing and TV.
Started and managed sales through email marketing, affiliates, and Amazon.

6. ROI

Here's how channel marketing specialists use roi:

Analyze and report progress against campaign goals and ROI.
Developed and implemented an in-house customer event and reservation tracking system for sales and marketing that measured ROI of advertiser participation.

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7. B2B Marketing

Here's how channel marketing specialists use b2b marketing:

Conducted competitive research to keep department informed as to industry trends and identify new B2B marketing opportunities.
Support global B2B marketing strategy and execution for technology and computer manufacturer.

8. Integrated Marketing

Here's how channel marketing specialists use integrated marketing:

Led integrated marketing planning meetings to ensure consistency and prioritization alignment of all promotions across retail and digital owned assets.
Created and executed integrated marketing campaigns across multiple distribution channels including direct mail, email, online and print advertising.

9. Lead Management

Here's how channel marketing specialists use lead management:

Processed new prospect and customer data; lead management, analysis and reporting.
Report lead management on data entry counts and hours needed for processing.

10. Marketing Collateral

Marketing collateral refers to a collection of media items that a company will use to support the sales of its products and services. This term was used to describe the catalogs, brochures, and other print media, whereas these days the marketing collateral meaning is also used in digital marketing and has been growing given the platform of blogs and other social media platforms.

Here's how channel marketing specialists use marketing collateral:

Control overall company image across all marketing collateral in print and electronic formats, including online.
Supervised the development of various marketing collateral across the entire company s portfolio.

11. PowerPoint

Here's how channel marketing specialists use powerpoint:

Create sales communication using Word documents and PowerPoint presentations.
Worked collaboratively with the Marketing and Business Development departments to maximize marketing breadth and success utilizing Excel, InDesign and PowerPoint.

12. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how channel marketing specialists use product management:

Key liaison with manufacturing, design, test, product management and sales for go-to-market strategies.
Provide input regularly into marketing management and product management groups regarding functionality and potential of Siemens Ultrasound products.

13. Demand Generation

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

Here's how channel marketing specialists use demand generation:

Worked with business partners to build and execute co-marketing demand generation initiatives and marketing communications plans.
Co-chaired the team responsible for selecting and implementing the companies' first multi-language, demand generation marketing portal.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how channel marketing specialists use salesforce:

Reported to the SVP of Global Marketing * Co-authored marketing plan for Coveo for Salesforce LOB.
Contract Position) Managed relationship for Coveo with Salesforce.

15. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel marketing specialists use crm:

Account Executive/Account Director Grew active sales funnel through lead generation, prospecting, and client relations, including CRM enhancements.
Updated email to MS Exchange and configured Outlook as a CRM.

5 Channel Marketing Specialist resume examples

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What skills help Channel Marketing Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel marketing specialist resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all channel marketing specialists possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for channel marketing specialists?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

What channel marketing specialist skills would you recommend for someone trying to advance their career?

Len Hostetter

Assistant Professor of Practice

Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.

What type of skills will young channel marketing specialists need?

Anne Balazs Ph.D.

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.

Do you want to know more?

List of channel marketing specialist skills to add to your resume

The most important skills for a channel marketing specialist resume and required skills for a channel marketing specialist to have include:

Channel Marketing
Digital Marketing
Marketing Campaigns
SEO
Email Marketing
ROI
B2B Marketing
Integrated Marketing
Lead Management
Marketing Collateral
PowerPoint
Product Management
Demand Generation
Salesforce
CRM

Sales Support
Internal Stakeholders
EMEA
Lead Generation
Web Content
MDF
Trade Shows
Marketing Mix
Market Research
Brand Awareness
POS
Account Management
Webinar
Press Releases
Brand Marketing

HTML
Product Line
Americas
Resellers
OEM
Development Funds
Partner Events
Sales Growth
B2C
Sales Training
Sales Tools
Corporate Events
Product Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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