What does a channel marketing specialist do?
Channel marketing specialist is responsible for establishing sales goals and develops new channel marketing programs to achieve sales goals. They develop a good working relationship with channel partners in marketing to achieve the target revenue. It is part of their role to channel assist partners in channel marketing programs to increase sales production within the customer base. They also gave full support in marketing-related activities, including online advertising, trade fairs, product campaigns, and emails to grow brand awareness.
Channel marketing specialist responsibilities
Here are examples of responsibilities from real channel marketing specialist resumes:
- Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
- Train new hires to use CRM software.
- Develop online customer acquisition campaigns, analyzing business needs and plans, providing ROI analysis of programs.
- Execute merchandising strategies for top national & key accounts including kiosk/end cap development, signage & POS.
- Launch and deploy Siebel CRM system including issue tracking and resolution, requirements gathering, and system testing.
- Work cross-functionally with graphic design and brand teams to create POS and other marketing displays for major retail accounts.
- Recognize as being instrumental in developing ROI and energy analysis documentation to close sales.
- Support development collateral materials including brochures, technical sheets, PowerPoint templates and customer promotional material.
- Help launch official YouTube channel and Facebook page.
- Coordinate marketing material distribution and product giveaways with sales reps.
Channel marketing specialist skills and personality traits
We calculated that 17% of Channel Marketing Specialists are proficient in Channel Marketing, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Channel Marketing Specialists that have these skills listed on their resume here:
- Channel Marketing, 17%
Co-managed and collaborated with (8) EMEA Channel Marketing managers on how to spend a $3 million marketing budget.
- Digital Marketing, 14%
Lead efforts with director of communications to place a digital marketing campaign supporting organizational goals, and optimizing online presence.
- Marketing Campaigns, 6%
Work with numerous internal and external stakeholders to effectively drive successful marketing campaigns/tactics.
- SEO, 5%
Provided ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
- Email Marketing, 5%
Manage marketing activities across the following channels: print, Internet, direct mail, email marketing and TV.
- ROI, 4%
Analyze and report progress against campaign goals and ROI.
"channel marketing," "digital marketing," and "marketing campaigns" are among the most common skills that channel marketing specialists use at work. You can find even more channel marketing specialist responsibilities below, including:
Analytical skills. One of the key soft skills for a channel marketing specialist to have is analytical skills. You can see how this relates to what channel marketing specialists do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a channel marketing specialist resume shows how channel marketing specialists use analytical skills: "enhanced channel management process by maintaining customer relationship management (crm) data and software. "
Communication skills. Another essential skill to perform channel marketing specialist duties is communication skills. Channel marketing specialists responsibilities require that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Channel marketing specialists also use communication skills in their role according to a real resume snippet: "act as liaison between the reseller and autodesk in order to facilitate effective two-way communication and to ensure common vision. "
Detail oriented. channel marketing specialists are also known for detail oriented, which are critical to their duties. You can see how this skill relates to channel marketing specialist responsibilities, because "market research analysts must pay attention to minutiae to evaluate data." A channel marketing specialist resume example shows how detail oriented is used in the workplace: "managed small team for multicultural market research, administration, rights-management, marketing, and event-oriented projects. "
The three companies that hire the most channel marketing specialists are:
- Honeywell6 channel marketing specialists jobs
- Eaton3 channel marketing specialists jobs
- Capital Group3 channel marketing specialists jobs
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Channel marketing specialist vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
These skill sets are where the common ground ends though. The responsibilities of a channel marketing specialist are more likely to require skills like "seo," "email marketing," "cloud," and "integrated marketing." On the other hand, a job as a marketing internship requires skills like "twitter," "instagram," "email campaigns," and "graphic design." As you can see, what employees do in each career varies considerably.
Marketing interns earn the highest salaries when working in the technology industry, with an average yearly salary of $33,333. On the other hand, channel marketing specialists are paid more in the manufacturing industry with an average salary of $62,934.On average, marketing interns reach similar levels of education than channel marketing specialists. Marketing interns are 2.9% less likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Channel marketing specialist vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
In addition to the difference in salary, there are some other key differences worth noting. For example, channel marketing specialist responsibilities are more likely to require skills like "channel marketing," "marketing campaigns," "email marketing," and "roi." Meanwhile, a sales and marketing internship has duties that require skills in areas such as "social media marketing," "phone calls," "instagram," and "customer satisfaction." These differences highlight just how different the day-to-day in each role looks.
In general, sales and marketing interns achieve similar levels of education than channel marketing specialists. They're 4.1% less likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for channel marketing specialists in the next 3-5 years?
Director, College of Business Internship Program, Arkansas State University
Channel marketing specialist vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from channel marketing specialist resumes include skills like "seo," "cloud," "product management," and "demand generation," whereas a marketing manager is more likely to list skills in "project management," "customer service," "email campaigns," and "strong project management. "
Marketing managers earn the highest salary when working in the technology industry, where they receive an average salary of $115,553. Comparatively, channel marketing specialists have the highest earning potential in the manufacturing industry, with an average salary of $62,934.When it comes to education, marketing managers tend to earn similar degree levels compared to channel marketing specialists. In fact, they're 3.8% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.Channel marketing specialist vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Types of channel marketing specialist
Updated January 8, 2025











