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The differences between channel sales directors and channel managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel sales director and a channel manager. Additionally, a channel sales director has an average salary of $133,690, which is higher than the $87,573 average annual salary of a channel manager.
The top three skills for a channel sales director include cloud, lead generation and digital marketing. The most important skills for a channel manager are customer service, CRM, and digital marketing.
| Channel Sales Director | Channel Manager | |
| Yearly salary | $133,690 | $87,573 |
| Hourly rate | $64.27 | $42.10 |
| Growth rate | 5% | 5% |
| Number of jobs | 82,182 | 106,753 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A channel sales director oversees an organization's channel sales and marketing operations, ensuring efficiency and client satisfaction. Part of their job is to establish roadmaps, set guidelines and timelines, liaise with internal and external parties, gather and analyze reports from different teams, develop strategies to increase profit and strengthen client relationships, and address issues and concerns, solving them promptly and effectively. Moreover, as a channel sales director, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.
A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.
Channel sales directors and channel managers have different pay scales, as shown below.
| Channel Sales Director | Channel Manager | |
| Average salary | $133,690 | $87,573 |
| Salary range | Between $97,000 And $182,000 | Between $63,000 And $121,000 |
| Highest paying City | Mountain View, CA | Sunnyvale, CA |
| Highest paying state | Oregon | California |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Professional |
There are a few differences between a channel sales director and a channel manager in terms of educational background:
| Channel Sales Director | Channel Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between channel sales directors' and channel managers' demographics:
| Channel Sales Director | Channel Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 78.4% Female, 21.6% | Male, 70.1% Female, 29.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |