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Channel sales director skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical channel sales director skills. We ranked the top skills for channel sales directors based on the percentage of resumes they appeared on. For example, 16.6% of channel sales director resumes contained cloud as a skill. Continue reading to find out what skills a channel sales director needs to be successful in the workplace.

15 channel sales director skills for your resume and career

1. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how channel sales directors use cloud:

Established Partner Channel and Program for start-up Cloud Data Encryption firm; Managed relationships with Microsoft Office365 US Business Partners.
Integrated Inside sales teams to support HP Cloud partners in lead and opportunity development.

2. Lead Generation

Here's how channel sales directors use lead generation:

Developed and managed strategic channel marketing campaigns to support lead generation and increase product and company awareness.
Worked closely with CMO developing SMB Enterprise lead generation/ lead referral programs resulting in over $1.3M in net new business.

3. Digital Marketing

Here's how channel sales directors use digital marketing:

Evaluated and developed new digital marketing channels.
Support the digital marketing team to provide targeted research positioning for client presentations.

4. Channel Sales

Here's how channel sales directors use channel sales:

Provided sales support to 13 branch offices, achieved the highest sales target among the product channel sales team in 2010.
Expanded channel sales 25%, skillfully creating improved channel awareness initiating unique process and participation in channel sales activities.

5. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how channel sales directors use account management:

Reason for quitting: to gain more experience in digital advertising and account management.
Account Management- Responsible for selling to large organizations in the United States.

6. Enterprise Sales

Here's how channel sales directors use enterprise sales:

Doubled enterprise sales and revenue through these partner programs within 1 year.
6/06Developed and managed enterprise sales organization for long term archive storage business.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how channel sales directors use business development:

Participated in management meetings and on management team and provided regular business development updates.
Coordinate sales operations and analysis of business development prospects, achieving increases in profits.

8. Business Plan

Here's how channel sales directors use business plan:

Developed business plans with strategic partners, outlined requirements and managed product life cycles for retail telephony products and e-mail/fax solutions.
Restructured the Sales Team and developed business plans and strategy establishing clear market segments and execution strategy for penetration.

9. Revenue Growth

Here's how channel sales directors use revenue growth:

Promoted to drive revenue growth within a $700M sales division after successfully growing two territories by more than 200%.
Number one region for revenue growth in 2003(Annual Quarter over Quarter Award) and increased revenues 174% 2002

10. Americas

Here's how channel sales directors use americas:

Managed $800M Dell business relationship, as well as a $6M Dell Cost Acquisition Fund (US/Canada/Latin America).
Manage the support, development and recruitment of all international dealers in the Asia-Pacific, Latin America and EMEA regions.

11. Sales Targets

Here's how channel sales directors use sales targets:

Awarded a Silver Award in 2007 by Executive leadership team for sales, operations, and exceeding sales targets for company.
Defined sales targets for key accounts; delivered product and sales training to inside and outside sales representatives.

12. Saas

Here's how channel sales directors use saas:

Set new SAAS channel go-to-market strategies, vertical market-selling solutions for enterprise customers designed to double first YOY growth.
Market expertise in SaaS, Hybrid, and on-premise Web, Email, and Data security solutions.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel sales directors use crm:

Implemented streamline CRM process and marketing automation platform.
Tracked performance in sales CRM and SalesLogix.

14. Channel Development

Here's how channel sales directors use channel development:

Liaised with other functional/departmental managers to understand all necessary aspects and needs for Channel development.
Channel Development Manager Recruited partners with expertise in managed services, mid-tier enterprise solutions, or vertical focus.

15. Sales Process

Here's how channel sales directors use sales process:

Manage advertising and promotional sales processes and oversee all military pricing and order management duties.
Managed 4 training centers and trained inside and outside sales reps on corporate sales process, products and technology platforms.

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What skills help Channel Sales Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel sales director resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all channel sales directors possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for channel sales directors?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What channel sales director skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young channel sales directors need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of channel sales director skills to add to your resume

The most important skills for a channel sales director resume and required skills for a channel sales director to have include:

Cloud
Lead Generation
Digital Marketing
Channel Sales
Account Management
Enterprise Sales
Business Development
Business Plan
Revenue Growth
Americas
Sales Targets
Saas
CRM
Channel Development
Sales Process
ROI

Channel Marketing
Sales Strategy
Product Training
Customer Satisfaction
Direct Reports
Channel Management
POS
SMB
Distribution Channels
Direct Sales
Sales Growth
Sales Support
Trade Shows
Sales Training
OEM
VAR

Indirect Sales
C-Level
Strategic Partnerships
RFP
Enterprise Solutions
Brand Marketing
Gross Profit
EMC
Sprint
Contract Negotiations
PC
Sales Plan
Unified Communications
Funnel Management
IP

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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