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What is a channel sales representative and how to become one
A typical channel sales representative has one primary duty: sell the products or services of a company. They do this by working with existing or new channel partners. A channel sales representative works under a sales director or manager to drive sales to the company.
A channel sales representative reviews a company's sales processes and carries out evaluations. Such evaluations are crucial to improve sales processes to improve the company's performance. A channel sales representative needs critical thinking skills, since developing sales strategies is one of their responsibilities.
Potential candidates for this position must learn to plan, organize, and implement sales strategies. Depending on the company, you may not need to have any prior experience to be employed as a sales channel representative.
What general advice would you give to a channel sales representative?
Director Dave Payne M.S.
Associate Professor of Practice / Sales, University of Akron
Avg. Salary $66,190
Avg. Salary $59,228
Growth rate 4%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 5.13%
Black or African American 3.82%
Hispanic or Latino 14.11%
Unknown 3.71%
White 73.00%
Genderfemale 32.75%
male 67.25%
Age - 48American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 48Stress level is high
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Channel sales representative career paths
Key steps to become a channel sales representative
Explore channel sales representative education requirements
Start to develop specific channel sales representative skills
Skills Percentages Lead Generation 28.23% Direct Sales 22.27% Channel Sales 19.09% Sales Cycle 16.25% Sales REP 2.60% Complete relevant channel sales representative training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New channel sales representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a channel sales representative based on U.S. Bureau of Labor Statistics data and data from real channel sales representative resumes.Research channel sales representative duties and responsibilities
- Adopt new CRM software to manage existing customers while providing training on update systems.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
- Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
- Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Prepare your channel sales representative resume
When your background is strong enough, you can start writing your channel sales representative resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a channel sales representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable channel sales representative resume templates
Build a professional channel sales representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your channel sales representative resume.
Apply for channel sales representative jobs
Now it's time to start searching for a channel sales representative job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first channel sales representative job
Are you a channel sales representative?
Share your story for a free salary report.
Average channel sales representative salary
The average channel sales representative salary in the United States is $66,190 per year or $32 per hour. Channel sales representative salaries range between $45,000 and $97,000 per year.
What am I worth?
How do channel sales representatives rate their job?
Channel sales representative reviews
Marketing products from a traceable companies to consumers and providing a good service to the clients .
The challenge to bring in new business and exceed monthly sales quota. To have the freedom to not be micromanage is reward enough. However the commissions and sales recognition make both rewarding and fun.
The stress that comes with having to produce. You have to find the business, present your solution, close the business and service the account.
Updated January 8, 2025
