Channel sales representative vs executive sales representative

The differences between channel sales representatives and executive sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a channel sales representative, becoming an executive sales representative takes usually requires 1-2 years. Additionally, an executive sales representative has an average salary of $78,858, which is higher than the $66,190 average annual salary of a channel sales representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for an executive sales representative are patients, product knowledge, and oncology.

Channel sales representative vs executive sales representative overview

	Channel Sales Representative	Executive Sales Representative
Yearly salary	$66,190	$78,858
Hourly rate	$31.82	$37.91
Growth rate	4%	4%
Number of jobs	215,005	226,902
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Average age	47	47
Years of experience	4	2

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does an executive sales representative do?

An executive sales representative researches and recommends business opportunities. They analyze sales alternatives and help build business relations with clients and prospects. They must keep updated on business trends and potential competitors to best recommend new product ideas. They must be open-minded, risk-takers, adaptive, and innovative to be able to develop successful marketing strategies. It is also necessary for them to be highly skilled at business analysis to distinguish selling opportunities and create an immediate action plan.

Channel sales representative vs executive sales representative salary

Channel sales representatives and executive sales representatives have different pay scales, as shown below.

	Channel Sales Representative	Executive Sales Representative
Average salary	$66,190	$78,858
Salary range	Between $45,000 And $97,000	Between $48,000 And $128,000
Highest paying City	Las Vegas, NV	-
Highest paying state	Nevada	-
Best paying company	Microsoft	-
Best paying industry	Technology	-

Differences between channel sales representative and executive sales representative education

There are a few differences between a channel sales representative and an executive sales representative in terms of educational background:

	Channel Sales Representative	Executive Sales Representative
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	University of Pennsylvania

Channel sales representative vs executive sales representative demographics

Here are the differences between channel sales representatives' and executive sales representatives' demographics:

	Channel Sales Representative	Executive Sales Representative
Average age	47	47
Gender ratio	Male, 67.2% Female, 32.8%	Male, 53.7% Female, 46.3%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between channel sales representative and executive sales representative duties and responsibilities

Channel sales representative example responsibilities.

Adopt new CRM software to manage existing customers while providing training on update systems.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Executive sales representative example responsibilities.

Position products above the competition, utilizing data, manage care information and patient benefit to promote the Novartis brands.
Achieve sales growth objectives by incorporating product/technical knowledge, teamwork, customer and multi-product focus, innovation and creativity.
Call on customers in oncology, pulmonology urology, cardiology, neurology, OB/GYN, psychiatry, gastroenterology and primary care.
Promote diabetes medications to family practice, general practice, internal medicine physicians and diabetic educators.
Track and create territory reports and spreadsheets with action items and a pod business plan.
Target specialty sales to neurology, psychiatry, pain management and high target primary care physicians.

Channel sales representative vs executive sales representative skills

Common channel sales representative skills

Lead Generation, 28%
Direct Sales, 22%
Channel Sales, 19%
Sales Cycle, 16%
Sales REP, 3%
Channel Development, 2%

Common executive sales representative skills

Patients, 10%
Product Knowledge, 10%
Oncology, 8%
Account Management, 7%
Territory Management, 7%
Customer Satisfaction, 6%

Channel Sales Representative vs. similar jobs

Channel Sales Representative related careers

Channel Sales Representative related jobs

What similar roles do

Zippia Careers
Sales Industry
Channel Sales Representative
Channel Sales Representative vs Executive Sales Representative

Updated January 8, 2025

Browse sales jobs