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Channel sales representative vs sales/account representative

The differences between channel sales representatives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a sales/account representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $56,954 average annual salary of a sales/account representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a sales/account representative are customer service, CRM, and sales process.

Channel sales representative vs sales/account representative overview

Channel Sales RepresentativeSales/Account Representative
Yearly salary$66,190$56,954
Hourly rate$31.82$27.38
Growth rate4%4%
Number of jobs215,005257,122
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 69%
Average age4747
Years of experience44

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does a sales/account representative do?

A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

Channel sales representative vs sales/account representative salary

Channel sales representatives and sales/account representatives have different pay scales, as shown below.

Channel Sales RepresentativeSales/Account Representative
Average salary$66,190$56,954
Salary rangeBetween $45,000 And $97,000Between $39,000 And $81,000
Highest paying CityLas Vegas, NVOlympia, WA
Highest paying stateNevadaWashington
Best paying companyMicrosoftSmartsheet
Best paying industryTechnologyTechnology

Differences between channel sales representative and sales/account representative education

There are a few differences between a channel sales representative and a sales/account representative in terms of educational background:

Channel Sales RepresentativeSales/Account Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredSUNY College of Technology at Alfred

Channel sales representative vs sales/account representative demographics

Here are the differences between channel sales representatives' and sales/account representatives' demographics:

Channel Sales RepresentativeSales/Account Representative
Average age4747
Gender ratioMale, 67.2% Female, 32.8%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between channel sales representative and sales/account representative duties and responsibilities

Channel sales representative example responsibilities.

  • Adopt new CRM software to manage existing customers while providing training on update systems.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Sales/account representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Assist external accounts in error resolution so that all EDI transactions process without manual intervention or delay.
  • Work with senior management to implement a sales program for new P3T software enhancement and participate in CRM application development team.
  • Collaborate with sales representatives to ensure new account set-up, establish specifications, and assist with EDI account maintenance and invoicing.
  • Create PowerPoint presentations and literature utilize and present in sales calls.
  • Core competencies: -Administrative/computer skills: maintain CRM systems to successfully identify potential customers.
  • Show more

Channel sales representative vs sales/account representative skills

Common channel sales representative skills
  • Lead Generation, 28%
  • Direct Sales, 22%
  • Channel Sales, 19%
  • Sales Cycle, 16%
  • Sales REP, 3%
  • Channel Development, 2%
Common sales/account representative skills
  • Customer Service, 13%
  • CRM, 8%
  • Sales Process, 6%
  • Product Knowledge, 5%
  • Sales Strategies, 5%
  • Sales Techniques, 4%