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The differences between channel sales representatives and territory sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a territory sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $34,431 average annual salary of a territory sales representative.
The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a territory sales representative are customer service, CRM, and product knowledge.
| Channel Sales Representative | Territory Sales Representative | |
| Yearly salary | $66,190 | $34,431 |
| Hourly rate | $31.82 | $16.55 |
| Growth rate | 4% | 4% |
| Number of jobs | 215,005 | 219,928 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 47 | 47 |
| Years of experience | 4 | 4 |
A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.
A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.
Channel sales representatives and territory sales representatives have different pay scales, as shown below.
| Channel Sales Representative | Territory Sales Representative | |
| Average salary | $66,190 | $34,431 |
| Salary range | Between $45,000 And $97,000 | Between $15,000 And $78,000 |
| Highest paying City | Las Vegas, NV | Boston, MA |
| Highest paying state | Nevada | Massachusetts |
| Best paying company | Microsoft | IBM |
| Best paying industry | Technology | - |
There are a few differences between a channel sales representative and a territory sales representative in terms of educational background:
| Channel Sales Representative | Territory Sales Representative | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | SUNY College of Technology at Alfred | University of Pennsylvania |
Here are the differences between channel sales representatives' and territory sales representatives' demographics:
| Channel Sales Representative | Territory Sales Representative | |
| Average age | 47 | 47 |
| Gender ratio | Male, 67.2% Female, 32.8% | Male, 69.1% Female, 30.9% |
| Race ratio | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 6% | 6% |