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Channel sales representative vs territory sales representative

The differences between channel sales representatives and territory sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a channel sales representative and a territory sales representative. Additionally, a channel sales representative has an average salary of $66,190, which is higher than the $34,431 average annual salary of a territory sales representative.

The top three skills for a channel sales representative include lead generation, direct sales and channel sales. The most important skills for a territory sales representative are customer service, CRM, and product knowledge.

Channel sales representative vs territory sales representative overview

Channel Sales RepresentativeTerritory Sales Representative
Yearly salary$66,190$34,431
Hourly rate$31.82$16.55
Growth rate4%4%
Number of jobs215,005219,928
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Average age4747
Years of experience44

What does a channel sales representative do?

A channel sales representative is typically in charge of securing sales with vendors and resellers. Their responsibilities often include performing research and analysis to identify new business and client opportunities, generating leads, and devising strategies to close deals. They must also liaise with clients through calls or correspondence, arrange appointments, offer products and services, recommend promotions, negotiate contracts, and even process payments. Furthermore, as a channel sales representative, it is essential to build positive relationships with clients, all while adhering to the company's policies and regulations.

What does a territory sales representative do?

A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

Channel sales representative vs territory sales representative salary

Channel sales representatives and territory sales representatives have different pay scales, as shown below.

Channel Sales RepresentativeTerritory Sales Representative
Average salary$66,190$34,431
Salary rangeBetween $45,000 And $97,000Between $15,000 And $78,000
Highest paying CityLas Vegas, NVBoston, MA
Highest paying stateNevadaMassachusetts
Best paying companyMicrosoftIBM
Best paying industryTechnology-

Differences between channel sales representative and territory sales representative education

There are a few differences between a channel sales representative and a territory sales representative in terms of educational background:

Channel Sales RepresentativeTerritory Sales Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at AlfredUniversity of Pennsylvania

Channel sales representative vs territory sales representative demographics

Here are the differences between channel sales representatives' and territory sales representatives' demographics:

Channel Sales RepresentativeTerritory Sales Representative
Average age4747
Gender ratioMale, 67.2% Female, 32.8%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between channel sales representative and territory sales representative duties and responsibilities

Channel sales representative example responsibilities.

  • Adopt new CRM software to manage existing customers while providing training on update systems.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Maintain accurate up-to-date activity and opportunity reports in Microsoft CRM software.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.

Territory sales representative example responsibilities.

  • Track leads, log calls/activities, move sales cycle, and report/forecast using Salesforce.
  • Develop and manage a portfolio of customers seeking cost-effective, knowledgeable travel consultation and options.
  • Introduce CRM to corporate management to enhance customer relationships.
  • Provide training and direction to authorize distributors within western Washington.
  • Participate with dealers, distributors and clients concerning sales and advertising opportunities.
  • Record all customer contact utilizing company CRM (customer relationship management system).
  • Show more

Channel sales representative vs territory sales representative skills

Common channel sales representative skills
  • Lead Generation, 28%
  • Direct Sales, 22%
  • Channel Sales, 19%
  • Sales Cycle, 16%
  • Sales REP, 3%
  • Channel Development, 2%
Common territory sales representative skills
  • Customer Service, 18%
  • CRM, 7%
  • Product Knowledge, 5%
  • Excellent Time Management, 5%
  • Sales Growth, 5%
  • Business Relationships, 4%