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Channel sales representative skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical channel sales representative skills. We ranked the top skills for channel sales representatives based on the percentage of resumes they appeared on. For example, 28.2% of channel sales representative resumes contained lead generation as a skill. Continue reading to find out what skills a channel sales representative needs to be successful in the workplace.

15 channel sales representative skills for your resume and career

1. Lead Generation

Here's how channel sales representatives use lead generation:
  • Generate business through established and approved creative methods of lead generation.
  • Establish sales objectives by creating a sales plan for network lead generation, referrals and community events.

2. Direct Sales

Here's how channel sales representatives use direct sales:
  • Wall Street Sales Unit * Introduced channels roles to sales team that sold exclusively via Direct Sales Representatives.
  • Developed top VAR in the nation and trained new hire sales while retaining direct sales quota.

3. Channel Sales

Here's how channel sales representatives use channel sales:
  • Tracked and analyzed performance of channel sales.
  • Provide sales support for channel sales.

4. Sales Cycle

Here's how channel sales representatives use sales cycle:
  • Managed sales cycle from initial contact to closing, winning new business and maintaining existing accounts.
  • Implemented all stages of the sales cycle for US Federal and Commercial Sales.

5. Sales REP

Here's how channel sales representatives use sales rep:
  • Developed and maintained professional relationships with sales representatives.
  • Top Pepsi Sales Representative in Southern California.

6. Channel Development

Here's how channel sales representatives use channel development:
  • Devised customer relationship management system to track sales process and channel development.
  • Specialize in channel development, sales & marketing transformation and metrics-led management.

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7. Indirect Sales

Here's how channel sales representatives use indirect sales:
  • Developed the first Indirect Sales Channel Program for national deployment through our Corporate Headquarters.
  • Conducted B2B sales and indirect sales via a network of distributors.

8. C-Level

C-Level refers to corporate-level jobs such as chief executive officer (CEO) and chief financial officer (CFO). These positions are the highest level of management within a company and are typically earned after years of working at various positions within a single company. As C-level executives oversee large teams, excellent communication and management skills are required for these positions.

Here's how channel sales representatives use c-level:
  • Presented to C-level executives in the commercial real estate industry.
  • Coordinated monthly guest speakers to emphasize Mitel's business applications to C-Level Executives.

9. Sales Process

Here's how channel sales representatives use sales process:
  • Created and deployed sales processes for revenue growth, margin enhancement and created a career development process for my team.
  • Orchestrated all sales activities during the sales process including Statements of Work, RFP responses, services discovery.

10. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how channel sales representatives use crm:
  • Adopted new CRM software to manage existing customers while providing training on updated systems.
  • Enter data into a CRM while making 65+ calls per day.

11. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how channel sales representatives use salesforce:
  • Tracked all opportunities for personal Orchard sales, EdOptions Channels Rep sales, and 3rd party Orchard resellers in Salesforce.com.
  • Assisted with development and roll out of Salesforce application for worldwide sales team.

12. Customer Satisfaction

Here's how channel sales representatives use customer satisfaction:
  • Trained Digital Internal functions on Indirect Channel's sales and delivery procedures to insure customer satisfaction.
  • Developed strategic partnerships with automotive manufacturers and external sources to maintain optimal customer satisfaction numbers under the JD Powers scoring system.

13. Enterprise Sales

Here's how channel sales representatives use enterprise sales:
  • Succeeded in enterprise sales of data storage, systems management, and application performance software into fourteen states.
  • Provided enterprise sales solution offering to clients.

14. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how channel sales representatives use business development:
  • Secured meetings with CEO, VP of Business Development and Sales Managers to build and maintain healthy business relationship.
  • Involved in business development and marketing efforts to expand the customer base and introduce solutions into specialty markets.

15. Saas

Here's how channel sales representatives use saas:
  • Track record of successful acquisition of new business clients in a software as a service (SaaS) business model.
  • Manage approximately 200 current SaaS accounts in Alabama, Florida and Mississippi.
top-skills

What skills help Channel Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on channel sales representative resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What channel sales representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young channel sales representatives need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.
Do you want to know more?
Read more about what experts have to say about channel sales representative

List of channel sales representative skills to add to your resume

Channel sales representative skills

The most important skills for a channel sales representative resume and required skills for a channel sales representative to have include:

  • Lead Generation
  • Direct Sales
  • Channel Sales
  • Sales Cycle
  • Sales REP
  • Channel Development
  • Indirect Sales
  • C-Level
  • Sales Process
  • CRM
  • Salesforce
  • Customer Satisfaction
  • Enterprise Sales
  • Business Development
  • Saas
  • Trade Shows
  • Account Management
  • Revenue Growth
  • VAR
  • Client Relationships
  • Sales Training
  • Sales Strategies
  • SMB
  • Marketing Campaigns
  • Product Training
  • Americas
  • OEM
  • Multi-State Territory
  • Cross-Selling
  • Outbound Calls
  • Product Knowledge
  • RFP
  • Reseller Channel
  • Inbound Calls
  • Cold Calls
  • Sales Growth
  • YOY

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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