Channelnomics CEO and leadership

Larry Walsh is the leading go-to-market advisor to technology executives, channel leaders, and solution providers around the world. Widely known for his ability to cut through problems and challenges facing vendors, distributors, and solution providers, Walsh is sought for his advice, counsel, insights, and consultation on channel strategies and technology market trends. He and the Channelnomics team are responsible for crafting and shaping the channel strategies and programs of companies that span the hardware, software, cloud, and services spectrum of the technology industry.

In 2010, Walsh founded The 2112 Group (now known as Channelnomics) to provide the technology industry with greater clarity, intelligence, and guidance on the issues that affect it and strategies that produce better results. He’s a specialist in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations.

Walsh personally oversees Channelnomics’ consulting and strategy services, which provide channel and go-to-market assessments, channel program development and operations, executive coaching, and communications support. He’s deeply involved in Channelnomics’ research, intelligence, and tools programs, which provide the market with data-driven insights for better go-to-market decision-making.

Technology vendors, solution providers, and associations seek Walsh’s guidance on channel and technology issues, including cloud computing, security, managed services, marketplaces, automated digital sales, and the Internet of Things. Channel professionals praise Walsh for his ability to marry technology and channels to create holistic strategies and communications streams.

A passionate industry advocate, Walsh is a frequent speaker at conferences and corporate events around the world, including Channel Focus, Channel Partners Conference & Expo, RSA Conference, Fog World Congress, Association of Strategic Alliance Professionals Conference, IT Nation, Microsoft Inspire, CompTIA ChannelCon, and countless vendor and distribution events.

Walsh is an award-winning journalist and an avid blogger and podcaster. When he founded 2112, he also launched Channelnomics, an analysis Web Site uniquely positioned to provide clarity into the business and economic drivers behind channel programs and relationships. He hosts POD2112, a podcast featuring candid conversations with industry executives and thought leaders. His commentary and articles frequently appear in publications, including Forbes, Fortune, Chief Executive Magazine, Channele2e, Channel Partners, TechTarget’s SearchITChannels, Demand Gen Report, Channel Pro, CRN UK, and more.

Before founding 2112, Walsh was the vice president of channels and publisher of Channel Insider at Ziff Davis Enterprise. He was the editor of several technology magazines, including Baseline, VARBusiness, GovernmentVAR, and Information Security. He was also an editor and reporter at several newspapers.

He is the co-author of the book, “The Power of Convergence,” which prescribes methodologies for assessing and aligning business and technology management to achieve goals and produce better outcomes.

Cindy Herndon is a prominent channel executive who’s passionate about innovations in channel strategies and organizational transformations occurring in the IT industry. She’s known for her leadership in reimagining partner programs, channel investments, and go-to-market initiatives as the needs of IT customers change at a faster pace than ever imagined.

Herndon oversees Channelnomics’ strategy consulting and client services, working with clients to develop next-generation channel strategies, performance analytics, and partner relationships. She plays a leading role in developing new products and services to expand Channelnomics’ capabilities in go-to-market contextual intelligence services.

Herndon’s experience spans IT vendors, distributors, and VARs, and she’s held leadership positions in channels, sales operations, marketing, and sales. Before joining Channelnomics, Herndon served as vice president of global channel strategy, programs, and operations at Riverbed Technology, where she led the effort to roll out an innovative partner program designed to reward all types of partners and business models and to address various customer technology consumption preferences. That initiative uniquely adapted to multiple business paradigms, channel priorities, and customer success models.

An active industry advocate, Herndon is a member of several communities and professional development groups, including CompTIA’s Channel Development Advisory Council; the Channel Focus Women’s Leadership Council, where she’s an advisory board member; and the Channel Focus Club 50, a group of the senior channel.

Chris Gonsalves is an award-winning journalist, researcher, author, and public speaker focused on the intersection of secure, resilient informational technology and effective business strategy. Chris has spent two decades researching and analyzing enterprise IT systems and the channel ecosystem that deliver them.

As Senior Vice President of Research at Channelnomics, Chris helps clients cut through the fog of channel hype, spin, alchemy, and urban legend with a data-backed approach to identifying market opportunities, developing go-to-market strategies, and optimizing partner performance.

Prior to joining Channelnomics, Chris served as Research Director at the Institute for Applied Network Security, where he delivered research-based content, analysis, and consultation to improve the security posture at Fortune 500 enterprises.

A seasoned technology journalist and a veteran Army technologist, Chris previously served as editor-in-chief of Channelnomics and executive editor of TechTarget’s CIO and IT Strategy group. He’s also the former editor-in-chief of Baseline Magazine and executive editor of eWEEK, Channel Insider, and VARBusiness.

His mainstream media experience includes reporting and editing stints at The Providence Journal and Dow Jones.

Larry Walsh is the leading go-to-market advisor to technology executives, channel leaders, and solution providers around the world. Widely known for his ability to cut through problems and challenges facing vendors, distributors, and solution providers, Walsh is sought for his advice, counsel, insights, and consultation on channel strategies and technology market trends. He and the Channelnomics team are responsible for crafting and shaping the channel strategies and programs of companies that span the hardware, software, cloud, and services spectrum of the technology industry.

In 2010, Walsh founded The 2112 Group (now known as Channelnomics) to provide the technology industry with greater clarity, intelligence, and guidance on the issues that affect it and strategies that produce better results. He’s a specialist in the development and execution of channel programs, disruptive sales models, and growth strategies for companies of all sizes, from start-ups to Fortune 500 organizations.

Walsh personally oversees Channelnomics’ consulting and strategy services, which provide channel and go-to-market assessments, channel program development and operations, executive coaching, and communications support. He’s deeply involved in Channelnomics’ research, intelligence, and tools programs, which provide the market with data-driven insights for better go-to-market decision-making.

Technology vendors, solution providers, and associations seek Walsh’s guidance on channel and technology issues, including cloud computing, security, managed services, marketplaces, automated digital sales, and the Internet of Things. Channel professionals praise Walsh for his ability to marry technology and channels to create holistic strategies and communications streams.

A passionate industry advocate, Walsh is a frequent speaker at conferences and corporate events around the world, including Channel Focus, Channel Partners Conference & Expo, RSA Conference, Fog World Congress, Association of Strategic Alliance Professionals Conference, IT Nation, Microsoft Inspire, CompTIA ChannelCon, and countless vendor and distribution events.

Walsh is an award-winning journalist and an avid blogger and podcaster. When he founded 2112, he also launched Channelnomics, an analysis Web Site uniquely positioned to provide clarity into the business and economic drivers behind channel programs and relationships. He hosts POD2112, a podcast featuring candid conversations with industry executives and thought leaders. His commentary and articles frequently appear in publications, including Forbes, Fortune, Chief Executive Magazine, Channele2e, Channel Partners, TechTarget’s SearchITChannels, Demand Gen Report, Channel Pro, CRN UK, and more.

Before founding 2112, Walsh was the vice president of channels and publisher of Channel Insider at Ziff Davis Enterprise. He was the editor of several technology magazines, including Baseline, VARBusiness, GovernmentVAR, and Information Security. He was also an editor and reporter at several newspapers.

He is the co-author of the book, “The Power of Convergence,” which prescribes methodologies for assessing and aligning business and technology management to achieve goals and produce better outcomes.