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In April 1971, the firm was incorporated in California as First Commander Corporation, a wholly owned subsidiary of Commander Industries, Inc., for traditional brokerage services and to publish the Schwab investment newsletter.
Elon Musk, (born June 28, 1971, Pretoria, South Africa), South African-born American entrepreneur who cofounded the electronic-payment firm PayPal and formed SpaceX, maker of launch vehicles and spacecraft.
He founded the firm as a traditional brick-and-mortar brokerage in 1971, with $100,000 borrowed from his uncle.
In November of that year, Schwab and four others purchased all the stock from Commander Industries, Inc., and in 1972, Schwab bought all the stock from what was once Commander Industries.
In September 1975, Schwab opened its first branch in Sacramento, CA, and started offering discount brokerage services.
The day Chuck joined the Pacific Coast Stock Exchange, San Francisco—December, 1975.
1977: Schwab opens an office in Seattle—the first branch outside of California—and begins offering seminars for customers.
1979: In a "bet-the-company" move, Schwab invests in the BETA mainframe system.
In 1979, Schwab risked $500,000 on a back-office settlement system called BETA (which was short for Brokerage Execution and Transaction Analysis), enabling Schwab to become the first discount broker to bring automation in house.
By 1980 Schwab was by far the largest discounter in the country.
In 1980, Schwab established the industry's first 24-hour quotation service, and the total of client accounts grew to 147,000.
The New York Stock Exchange enthusiastically welcomes Chuck—March 20, 1981.
In 1981, Schwab became a member of the NYSE, and the total of client accounts grew to 222,000.
In 1982, Schwab became the first to offer 24/7 order entry and quote service, its first international office was opened in Hong Kong, and the number of client accounts totaled 374,000.
In 1983, Stephen McLin purchased the company for Bank of America for $55 million.
The company's profile was further raised in 1984 when Schwab's book How to Be Your Own Stockbroker was published.
In 1984, the company launched 140 no-load mutual funds.
In 1985 Schwab had 90 branches and 1.2 million customers, generating $202 million in revenue.
1986: Schwab becomes the first to allow clients to place mutual fund buy or sell orders 24/7.
The company was founded by Charles R. Schwab in 1986 and is headquartered in San Francisco, CA.“
The September 1987 IPO created a new holding company, The Charles Schwab Corporation, with Charles Schwab & Co., Inc. as its principal operating subsidiary.
Discounters handled a significant amount of retail equity trades by 1987, but hundreds of firms had entered the field, including banks, savings and loans, and mutual fund companies.
Commissions accounted for 70 percent of revenue, down from 85 percent in 1987.
Schwab's Hong Kong office reopens after being closed since the 1987 market crash.
1988: Financial Advisors Service exceeds $1 billion in client assets after just one year of business.
Even with the cost-cutting, the firm’s 1988 earnings plummeted 70 percent to $7.4 million on sales of $392 million.
By 1989 Schwab was expanding again.
1989: Schwab introduces TeleBroker®, an automated technology for telephone brokerage service.
Individual investors returned to the stock market in 1989, and the firm’s income surged to $553 million, with profits of $18.9 million.
1990: The company introduces Schwab Funds® money market mutual funds.
In 1991, the company acquired Mayer & Schweitzer, a market making firm, allowing Schwab to execute its customers' orders without sending them to an exchange.
1991: The company introduces the Schwab 1000 Fund, an equity index fund that reaches $191 million in client assets by year’s end.
Siconolfi, Michael, “Schwab’s Profit Stumbles Amid Rise in Expenses Coupled with Less Trading,” Wall Street Journal, September 29, 1992.
OneSource Introduced in 1992, Leading to Explosive Growth
1992: Charles Schwab Trust Company® is created.
Meanwhile, Schwab was opening branch offices at a furious pace—17 in 1992 alone—and doubling the amount of money it spent on advertising.
20th Anniversary photo, taken for the 1993 annual report.
In 1993, the company opened an office in London.
1994: Spanish-language TeleBroker® service is introduced.
1995: Schwab activates its first website at Schwab.com®. The company acquires U.K.-based discount broker ShareLink and 401(k) plan recordkeeper The Hampton Company, founded by Walter W. Bettinger II.
By May 1997 the firm claimed 700,000 of the 1.5 million active, online brokerage accounts in the United States.
By 1997 investors could choose among more than 1,400 mutual funds and had poured $80 billion into the funds through the program.
On January 1,1998, David S. Pottruck became president and co-CEO of Charles Schwab Corporation, with Charles Schwab remaining chairman and sharing the co-CEO title.
1998: Two Canadian brokerages are acquired to create Charles Schwab Canada.
E*TRADE Financial Corporation, second to Schwab in online-brokerage market share, spent more than a quarter of its 1998 revenues on the rollout of its new website.
In 1998, dissatisfied by the in-house results, the company hired interactive firm Razorfish to redesign the website.
The first four spots in the campaign began running in late August 1999.
Barney, Lee. "Schwab and MassMutual Initiate Ad Campaigns to Remake Their Images." Mutual Fund Market News, September 13, 1999.
1999: Schwab launches after-hours trading for Nasdaq and select listed stocks, with orders accepted online or by phone from 4:30 p.m. to 7:00 p.m.
In 1999 Zip2 was bought by the computer manufacturer Compaq for $307 million, and Musk then founded an online financial services company, X.com, which later became PayPal, which specialized in transferring money online.
When the Gramm-Leach-Bliley Act which allowed financial institutions crossover businesses passed in 1999, the way was eased for a merger between the pair.
Though it continued to stress Schwab's accessibility and usefulness to a wide range of investors, the 1999 "Smarter Investor" campaign took Schwab beyond BBDO's initial ordinary-investor approach and into glitzier territory.
The "Jackie Collins" spot also garnered Adweek Best Spot honors in April 2000. "Retirement Home" won a Silver Lion at the 2000 International Advertising Festival in Cannes, France.
Observers were surprised, therefore, when Merrill did an about-face in June of 2000, announcing that it would begin offering low-cost online trading.
Gianatasio, David. "A Solid Investment." Adweek, December 11, 2000.
Both net income and earnings per share surpassed previous records set in 2000.
In one ad, first aired during the 2000 Super Bowl, Beatles drummer Ringo Starr was shown rhyming various financial catchphrases with the word "elation." Another spot depicted two lovers on a seaside balcony, with a female voice-over supplying their dialogue.
The unit was renamed Schwab Capital Markets in 2000.
In 2000, Schwab purchased United States Trust for $2.73 billion.
Schwab soon was reeling from a dramatic drop-off in online trading precipitated by the tech stock collapse and deepened by the September 11, 2001 terrorist attacks and the Enron bankruptcy in December.
The terrorist attacks of September 11, 2001, dramatically heightened the investing public's already palpable anxiety, and Schwab further changed its advertising message, in the subsequent months and years, to suit a more anxious investing public.
In 2001, less than a year after the acquisition of United States Trust, the United States Trust subsidiary was fined $10 million in a bank secrecy law case.
Seeking to regain some ground, in May 2002, the firm established Schwab Private Client to serve individuals with more than $500,000 to invest.
The online auction eBay bought PayPal in 2002 for $1.5 billion.
In 2002 he founded Space Exploration Technologies (SpaceX) to make more affordable rockets.
2003: Charles Schwab Bank launches.
Schwab relinquished his position as co-CEO in 2003, leaving Pottruck in charge.
In a move to bring in new revenue, the Charles Schwab Bank opened in 2003.
In January 2004, Schwab acquired SoundView Technology Group for $345 million to add equity research capabilities.
Schwab stepped down, and gave Pottruck sole control as CEO. On July 24, 2004, the company's board fired Pottruck, replacing him with its founder and namesake.
Schwab did sell Schwab Capital Markets in 2004, to USB AG. The firm also settled the SEC's mutual fund late trade investigation by agreeing to pay a $350,000 fine.
The company rebounded, and earnings began to turn around in 2005, as did the stock.
On November 20, 2006, Schwab announced an agreement to sell United States Trust to Bank of America for $3.3 billion in cash.
2006: Schwab lowers and simplifies pricing for equity, option, mutual fund and bond transactions.
In 2006 Tesla introduced its first car, the Roadster, which could travel 245 miles (394 km) on a single charge.
Former Citigroup Global Consumer Group Chair and CEO Marjorie Magner joined the Schwab board of directors in 2006.
In April 2007, the company acquired The 401(k) Company.
Schwab's YieldPlus fund drew controversy during the 2007 financial crisis because of its -31.7% return.
On July 22, 2008, Walter W. Bettinger, the previous chief operating officer, was named chief executive, succeeding the company's namesake.
2008: The company enhances Schwab.com, improves StreetSmart Pro, upgrades risk management tools on StreetSmart.com, and launches an online community focused on active trading.
2009: Schwab introduces Real Life Retirement™ Services with practical tools and resources for those nearing retirement.
2010: Schwab announces reductions in online equity trade commissions designed to provide greater value for investors, regardless of the frequency or size of their trades.
In 2010 the company’s initial public offering raised about $226 million.
Chuck and CNBC host Maria Bartiromo at the IMPACT event—2011.
2011: Schwab launches a new platform for active traders, StreetSmart Edge®,10 designed to simplify complex trading activities and provide a more intuitive experience.
Schwab closed the YieldPlus funds in 2011.
In 2011, the company acquired OptionsXpress.
In 2012, it acquired ThomasPartners, an asset management firm.
2015: Schwab ETF OneSource™ expands to over 200 commission-free ETFs,14 on its platform.
The company won further praise for its Model X luxury SUV, which went on the market in 2015.
2017: Schwab ETF OneSource™ adds OppenheimerFunds to its commission-free ETF Program, allowing investors and advisors to buy and sell 228 ETFs covering 69 Morningstar Categories with $0 online commissions, no enrollment requirements and no early redemption fees.
2018: Schwab ETF OneSource™ adds a dozen new ETFs to its lineup, allowing investors and advisors to access a total of 254 ETFs on its platform.
A third rocket, the Falcon Heavy (first launched in 2018), was designed to carry 117,000 pounds (53,000 kg) to orbit, nearly twice as much as its largest competitor, the Boeing Company’s Delta IV Heavy, for one-third the cost.
2019: Schwab ETF OneSource™ doubles its lineup to 500+ ETFs and adds iShares ETFs to its already robust menu.
SpaceX also developed the Dragon spacecraft, which carries supplies to the International Space Station (ISS). Dragon can carry as many as seven astronauts, and it had a crewed flight carrying astronauts Doug Hurley and Robert Behnken to the ISS in 2020.
The first test flights of the Super Heavy–Starship system launched in 2020.
Lewis, Scott; Salamie, David "The Charles Schwab Corporation ." International Directory of Company Histories. . Retrieved April 15, 2021 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/charles-schwab-corporation
Early in April 2022, Twitter’s filings with the SEC disclosed that Musk had bought more than 9 percent of the company.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Morgan Stanley | 1935 | $3.0B | 68,097 | 1,216 |
| Citi | 1812 | $74.3B | 210,000 | 1,325 |
| T. Rowe Price | 1937 | $7.1B | 7,678 | 535 |
| Legg Mason | 1899 | $2.9B | 3,059 | - |
| The Vanguard Group | 1975 | $6.9B | 17,600 | 284 |
| Prudential Retirement Insurance And Annuity Co | - | $57 | 41,671 | - |
| BlackRock | 1988 | $17.9B | 16,500 | 476 |
| MassMutual | 1851 | $29.6B | 8,000 | 343 |
| American Express | 1850 | $36.1B | 63,700 | 1,074 |
| Prudential Financial | 1875 | $57.0B | 41,671 | 235 |
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