Chartbeat CEO and leadership

John Saroff is CEO of Chartbeat, the leading content intelligence platform used by more than 50,000 of the world's top media properties in over 60 countries. Chartbeat believes that meaningful stories matter wherever they live, and that in an increasingly mobile, social world, Chartbeat is the only analytics solution newsrooms rely on to understand consumer attention and make the most of their quality content on site and offsite. Saroff has worked on the cutting-edge of media and technology for 17+ years, setting the daily operations and business development agendas of companies as diverse as Google, NBC-Universal and vente-privee.

Online media and advertising technology executive with 15+ years of leadership experience with Chartbeat, Rocket Fuel, Google, Akamai and SmartBrief.

LEADERSHIP SPECIALTIES:

-- Hiring, training & motivating highly accomplished consultative sales and service teams in digital media and programmatic advertising solutions.

-- Significant experience building teams from scratch (Rocket Fuel, SmartBrief) and scaling existing sales and customer support teams (Google, Akamai, Chartbeat) with outcomes ranging from $15M to $150M in revenue.

-- My teams are extremely focused, aggressive and very well trained, but also respectful of their place within the larger organization and committed to helping their clients solve real business problems in our work together.

FUNCTIONAL EXPERIENCE

-- Proven leadership helping large retailers and other direct clients determine the optimal manner to utilize programmatic ad tech with a focus on measuring incremental lift and true return on ad spend.

-- Unique vantage point into the retargeting and new customer acquisition landscape, with 7+ years competing with focused vendors (Criteo and Conversant) for major retail performance advertising budgets.

-- 4+ years of partnering with large web publishers at Google, leading a team of dedicated specialists supporting AdSense, AdX, DFP, and Google Ad Manager.

Brent McDonald is a Chief Financial Officer at Chartbeat and is based in New York City, New York.