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MoonPie history
MoonPie company history timeline
The rest, as they say, is history. It all began in 1917 when a KY coal miner asked our traveling salesman for a snack “as big as the moon.” Earl Mitchell reported back and the bakery obliged with a tasty treat aptly named MoonPie.
By 1992, distribution had spread to Japan, where the treats were called Massi Pies (from the Japanese for marshmallow). The snack was still popular on its home turf.
Chattanooga Bakery revamped the MoonPie’s packaging in 1998.
Vanilla Raspberry Full Moons were introduced in 2001, featuring Smucker’s fruit filling next to the marshmallow inside the sandwich.
A line of branded merchandise appeared in 2002, the year of Chattanooga Bakery’s 100th anniversary.
Flessner, Dave, “Athens, Tenn.-based Mayfield Dairy Celebrates Moon Pie with Ice Cream Flavor,” Knight-Ridder/Tribune Business News, April 26, 2003.
——, “Despite Changes, MoonPie Keeps to Tradition,” Chattanooga Times/Free Press, September 17, 2006.
In September 2017, MoonPie’s sales were the highest on record in the company’s 100-year history.
"Chattanooga Bakery, Inc. ." International Directory of Company Histories. . Retrieved June 21, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/chattanooga-bakery-inc
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MoonPie competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Bud's Best Cookies | 1991 | $26.1M | 100 | - |
| GVA Advantis | - | $110.0M | 350 | - |
| B&G Foods | 1996 | $1.9B | 2,847 | 36 |
| Procacci Brothers | 1948 | $110.0M | 525 | - |
| Indigo Wild | 1996 | $640,000 | 7 | - |
| Acme United | 1867 | $194.5M | 552 | - |
| Rlb Food Distributors L.p. | - | $79.2M | 100 | - |
| Frost King | 1920 | $170.0M | 700 | - |
| The Stow Company | 1984 | $38.0M | 15 | 23 |
| Whitley's Peanuts | 1986 | $660,000 | 7 | - |
MoonPie history FAQs
Zippia gives an in-depth look into the details of MoonPie, including salaries, political affiliations, employee data, and more, in order to inform job seekers about MoonPie. The employee data is based on information from people who have self-reported their past or current employments at MoonPie. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by MoonPie. The data presented on this page does not represent the view of MoonPie and its employees or that of Zippia.
MoonPie may also be known as or be related to Chattanooga Bakery Inc, Chattanooga Bakery, Inc. and MoonPie.