Chief creative officer vs chief marketing officer

Differences between chief creative officer and chief marketing officer duties and responsibilities

Chief creative officer example responsibilities.

• Manage all digital marketing communication outlets (email, social media, blogs, website content, SEO, etc . )
• Develop and manage business-to-business PowerPoint presentation service that create new business opportunities and increase revenue for the company.
• Develop all graphics and company trademarks including the logo and UI.
• Provide creative copy direction and copywriting for pharmaceutical clients' internal corporate communications programs, training programs and sales force meetings.
• Collaborate with executive staff to develop content and produce photographic editorials.

Chief marketing officer example responsibilities.

• Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
• Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
• Manage agency and provide direction and day-to-day oversight.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
• Coordinate international new product portfolio and product development
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