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Become A Chief Marketing Officer In Charlotte, NC

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Working As A Chief Marketing Officer In Charlotte, NC

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,449

    Average Salary

What Does A Chief Marketing Officer Do

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

How To Become A Chief Marketing Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Chief Marketing Officer jobs

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Real Chief Marketing Officer Salaries

Job Title Company Location Start Date Salary
Chief Marketing Officer Shearman & Sterling LLP New York, NY Mar 02, 2016 $580,000
Chief Marketing Officer Shearman & Sterling LLP New York, NY Feb 03, 2014 $550,000
Chief Marketing Officer Shearman & Sterling LLP New York, NY Mar 03, 2014 $550,000
Chief Marketing Officer and President Authentic Brands Group LLC New York, NY Apr 07, 2014 $550,000
Chief Marketing Officer Xix Entertainment Inc. West Hollywood, CA Jan 11, 2013 $540,000
Chief Marketing Officer Baker Botts L.L.P. Houston, TX Apr 02, 2016 $450,000
Chief Marketing Officer EZ Corp Inc. Austin, TX Aug 14, 2015 $400,000
Chief Marketing Officer Fontem Us, Inc. Charlotte, NC Oct 26, 2015 $350,000
Chief Marketing Officer MV Transportation Inc. Dallas, TX Apr 01, 2015 $350,000
Global Chief Marketing Officer Selectny LP New York, NY Jun 13, 2013 $300,000

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Top Skills for A Chief Marketing Officer

NewWebsiteBusinessStrategyRevenueGrowthCMONewProductDevelopmentOnlineFinancialBusinessDevelopmentEmailFacebookCRMBusinessPlanInternalCommunicationsCustomerServiceMarketResearchPTwitterROIMarketShareProductManagement

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Top Chief Marketing Officer Skills

  1. New Website
  2. Business Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Developed new websites for Boost Medical and external customers.
  • Created and executed marketing, sales, business strategy and communications plans for companies, entrepreneurs and membership associations.
  • Introduced new product resulting in 15% revenue growth.
  • Developed Connect and Create plan to increase visibility of Chief Marketing Officer (CMO).
  • Developed monetization strategies and new product development, identified market opportunities based on evolving product and service offerings.

Top Chief Marketing Officer Employers

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Chief Marketing Officer Videos

Keith Weed - Chief Marketing Officer

The Role of the Chief Marketing Officer

Xerocon Auckland 2015 | Andy Lark, Chief Marketing Officer: full-length keynote | Xero