1. University of Georgia
Athens, GA • Private
The chief marketing officer is tasked with setting marketing objectives and goals. He/She develops, implements, and manages marketing strategies and contributes to the growth of the company. Furthermore, he/she collaborates with sales and development teams and creates and presents the annual marketing plan. Additionally, he/she analyzes the marketing strategy of the company and recommends improvements. Besides that, he/she develops a feasible marketing plan for the department and oversees its daily implementation. Lastly, he/she builds a network of strategic partnerships.
The minimum educational qualification for this job is a bachelor's degree in business administration, marketing, communications, or a relevant field. Applicants must have prior experience in a similar role. You must be experienced with Microsoft Office, CRM, and SEO tools. You must possess presentation, organization, interpersonal, time management, analytical, and communication skills. Chief marketing officers make an average salary of $247,350 annually. The range is between $202,240 and $311,610.
There are certain skills that many chief marketing officers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a chief marketing officer, one of the first things to consider is how much education you need. We've determined that 71.6% of chief marketing officers have a bachelor's degree. In terms of higher education levels, we found that 18.5% of chief marketing officers have master's degrees. Even though most chief marketing officers have a college degree, it's impossible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a chief marketing officer can determine their career goals through the career progression. For example, they could start out with a role such as chief executive officer, progress to a title such as founder and chief executive officer and then eventually end up with the title founder and chief executive officer.
What Am I Worth?
The role of a chief marketing officer includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general chief marketing officer responsibilities:
There are several types of chief marketing officer, including:
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?
Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.
As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.
As a Director Of Sales And Marketing, you will oversee marketing-related sales, programs, and budgets. You will be implementing revenue targets and budget goals, evaluating team progress, and participating in securing sales and increasing the number of clients.
You are expected to be creative as a Director Of Sales And Marketing. You need to identify new ideas that will help the business and be able to easily solve problems that might come your way. Next is interpersonal skills. Since you will be dealing with a lot of people, you should know how to efficiently communicate with each of them. Lastly, despite the many tasks you have, you need to stay organized.
You can earn around $115,357 per year on average as a Director Of Sales And Marketing. With a job growth rate of 5%, you also have the chance to explore other roles and careers. You can be a Sales and Marketing Vice President, a Business Development Director, or a Chief Operating Officer.
Mouse over a state to see the number of active chief marketing officer jobs in each state. The darker areas on the map show where chief marketing officers earn the highest salaries across all 50 states.
|Rank||State||Number of Jobs||Average Salary|
Athens, GA • Private
Madison, WI • Private
Minneapolis, MN • Private
West Lafayette, IN • Private
Washington, DC • Private
Columbus, OH • Private
Austin, TX • Private
Los Angeles, CA • Private
Philadelphia, PA • Private
Vestal, NY • Private
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of chief marketing officers listed cmo on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Chief Marketing Officer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Chief Marketing Officer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
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Some places are better than others when it comes to starting a career as a chief marketing officer. The best states for people in this position are Rhode Island, New Hampshire, New Jersey, and Nevada. Chief marketing officers make the most in Rhode Island with an average salary of $165,984. Whereas in New Hampshire and New Jersey, they would average $162,432 and $161,244, respectively. While chief marketing officers would only make an average of $159,569 in Nevada, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
3. New Hampshire
|Rank||Company||Average Salary||Hourly Rate||Job Openings|
|10||Circles of Care||$117,156||$56.33||6|