What is a Chief Marketing Officer?

The chief marketing officer is tasked with setting marketing objectives and goals. He/She develops, implements, and manages marketing strategies and contributes to the growth of the company. Furthermore, he/she collaborates with sales and development teams and creates and presents the annual marketing plan. Additionally, he/she analyzes the marketing strategy of the company and recommends improvements. Besides that, he/she develops a feasible marketing plan for the department and oversees its daily implementation. Lastly, he/she builds a network of strategic partnerships.

The minimum educational qualification for this job is a bachelor's degree in business administration, marketing, communications, or a relevant field. Applicants must have prior experience in a similar role. You must be experienced with Microsoft Office, CRM, and SEO tools. You must possess presentation, organization, interpersonal, time management, analytical, and communication skills. Chief marketing officers make an average salary of $247,350 annually. The range is between $202,240 and $311,610.

What Does a Chief Marketing Officer Do

There are certain skills that many chief marketing officers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Chief Marketing Officer does

How To Become a Chief Marketing Officer

If you're interested in becoming a chief marketing officer, one of the first things to consider is how much education you need. We've determined that 71.6% of chief marketing officers have a bachelor's degree. In terms of higher education levels, we found that 18.5% of chief marketing officers have master's degrees. Even though most chief marketing officers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Chief Marketing Officer
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Chief Marketing Officer Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a chief marketing officer can determine their career goals through the career progression. For example, they could start out with a role such as chief executive officer, progress to a title such as founder and chief executive officer and then eventually end up with the title founder and chief executive officer.

Chief Marketing Officer

Average Salary for a Chief Marketing Officer

Chief Marketing Officers in America make an average salary of $135,198 per year or $65 per hour. The top 10 percent makes over $253,000 per year, while the bottom 10 percent under $72,000 per year.
Average Chief Marketing Officer Salary
$135,198 Yearly
$65.00 hourly
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Roles and Types of Chief Marketing Officer

The role of a chief marketing officer includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general chief marketing officer responsibilities:

  • The finalist candidate will be a senior marketing executive who is a strategic thinker
  • Execution of transactions originated by desk: direct involvement in tasks pertaining to pitching, documentation, marketing, pricing,
  • Partner with ceo to strategically develop company, forecast company growth

There are several types of chief marketing officer, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Marketing Director

Role:

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?

Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.

As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

  • Average Salary: $114,906
  • Degree: Bachelor's Degree

Director Of Sales And Marketing

Role:

As a Director Of Sales And Marketing, you will oversee marketing-related sales, programs, and budgets. You will be implementing revenue targets and budget goals, evaluating team progress, and participating in securing sales and increasing the number of clients.

You are expected to be creative as a Director Of Sales And Marketing. You need to identify new ideas that will help the business and be able to easily solve problems that might come your way. Next is interpersonal skills. Since you will be dealing with a lot of people, you should know how to efficiently communicate with each of them. Lastly, despite the many tasks you have, you need to stay organized.

You can earn around $115,357 per year on average as a Director Of Sales And Marketing. With a job growth rate of 5%, you also have the chance to explore other roles and careers. You can be a Sales and Marketing Vice President, a Business Development Director, or a Chief Operating Officer.

  • Average Salary: $117,348
  • Degree: Bachelor's Degree
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States With The Most Chief Marketing Officer Jobs

Mouse over a state to see the number of active chief marketing officer jobs in each state. The darker areas on the map show where chief marketing officers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Chief Marketing Officer Jobs By State

RankStateNumber of JobsAverage Salary
1California8,381$144,466
2Texas4,482$117,699
3New York3,673$154,098
4Pennsylvania2,799$126,167
5Illinois2,680$137,977
6Georgia2,363$105,441
7North Carolina2,355$102,117
8Massachusetts2,346$158,568
9New Jersey2,021$161,244
10Ohio1,955$114,410
11Minnesota1,870$122,823
12Florida1,870$96,787
13Washington1,592$141,328
14Maryland1,491$128,251
15Michigan1,460$146,270
16Colorado1,453$100,026
17Arizona1,407$116,600
18Virginia1,325$147,113
19Tennessee1,243$91,282
20Wisconsin1,156$113,023
21Indiana1,131$118,217
22Missouri1,067$93,134
23Oregon928$148,047
24South Carolina831$91,425
25Connecticut786$152,657
26Alabama783$83,623
27Iowa689$114,880
28Kentucky662$106,969
29Kansas592$98,087
30Nevada559$159,569
31Louisiana550$112,831
32Oklahoma544$114,444
33Arkansas527$99,274
34Nebraska514$104,872
35Mississippi462$89,149
36New Mexico436$118,324
37New Hampshire433$162,432
38Idaho408$130,280
39Utah378$113,533
40Rhode Island335$165,984
41Maine319$148,410
42West Virginia289$119,795
43North Dakota246$117,024
44South Dakota240$108,920
45Vermont169$140,132
46Delaware139$132,821
47Hawaii119$100,069
48Montana114$121,840
49Wyoming109$106,574
50Alaska108$140,642

Chief Marketing Officer Education

Chief Marketing Officer Majors

Business
24.4 %
Marketing
19.6 %
Communication
7.1 %

Chief Marketing Officer Degrees

Bachelors

71.6 %

Masters

18.5 %

Associate

4.6 %

Top Colleges for Chief Marketing Officers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Top Skills For a Chief Marketing Officer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.7% of chief marketing officers listed cmo on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Chief Marketing Officer Resume templates

Zippia allows you to choose from different easy-to-use Chief Marketing Officer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Chief Marketing Officer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Chief Marketing Officer diversity

Chief Marketing Officer Gender Distribution

Male
Male
68%
Female
Female
32%

After extensive research and analysis, Zippia's data science team found that:

  • Among chief marketing officers, 32.0% of them are women, while 68.0% are men.

  • The most common race/ethnicity among chief marketing officers is White, which makes up 74.6% of all chief marketing officers.

  • The most common foreign language among chief marketing officers is Spanish at 37.8%.

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Best States For a Chief Marketing Officer

Some places are better than others when it comes to starting a career as a chief marketing officer. The best states for people in this position are Rhode Island, New Hampshire, New Jersey, and Nevada. Chief marketing officers make the most in Rhode Island with an average salary of $165,984. Whereas in New Hampshire and New Jersey, they would average $162,432 and $161,244, respectively. While chief marketing officers would only make an average of $159,569 in Nevada, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Chief Marketing Officer Jobs: 335
Highest 10% Earn:
$252,000
Location Quotient:
1.25

$165,984

Avg. Salary

View 335 Chief Marketing Officer Jobs In RI

2. Nevada

Total Chief Marketing Officer Jobs: 559
Highest 10% Earn:
$246,000
Location Quotient:
1.22

$159,569

Avg. Salary

View 559 Chief Marketing Officer Jobs In NV

3. New Hampshire

Total Chief Marketing Officer Jobs: 433
Highest 10% Earn:
$248,000
Location Quotient:
1.13

$162,432

Avg. Salary

View 433 Chief Marketing Officer Jobs In NH
Full List Of Best States For Chief Marketing Officers

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Top Chief Marketing Officer Employers

Most Common Employers For Chief Marketing Officer

RankCompanyAverage SalaryHourly RateJob Openings
1AstraZeneca$154,619$74.345
2Bloomberg$141,015$67.805
3Abbott$139,549$67.096
4Jansy Packaging$125,810$60.494
5Robert Half$124,300$59.765
6Deutsche Bank$122,967$59.124
7AIG$119,926$57.665
8Cisco$119,128$57.277
9Butler University$118,807$57.124
10Circles of Care$117,156$56.336
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Updated April 6, 2023