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Become A Chief Marketing Officer

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Working As A Chief Marketing Officer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $206,733

    Average Salary

What Does A Chief Marketing Officer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Chief Marketing Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Chief Marketing Officer?

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Chief Marketing Officer Typical Career Paths

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Lead 2.3 years
Head Of Marketing 2.3 years
Top Employers Before
President 4.8%
Director 4.0%
Internship 2.7%
Top Employers After
President 7.5%
Principal 7.0%
Consultant 5.5%
Founder 3.5%
Director 2.9%

Do you work as a Chief Marketing Officer?

Chief Marketing Officer Demographics

Gender

Male

65.9%

Female

31.5%

Unknown

2.6%
Ethnicity

White

60.4%

Hispanic or Latino

14.9%

Black or African American

11.1%

Asian

9.8%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

36.6%

French

15.7%

German

6.8%

Mandarin

6.4%

Portuguese

6.0%

Chinese

6.0%

Italian

5.5%

Japanese

3.0%

Russian

2.1%

Korean

1.7%

Arabic

1.7%

Swedish

1.3%

Cantonese

1.3%

Hindi

0.9%

Dutch

0.9%

Finnish

0.9%

Carrier

0.9%

Tagalog

0.9%

Croatian

0.9%

Urdu

0.9%
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Chief Marketing Officer Education

Schools

New York University

8.9%

Northwestern University

8.0%

Michigan State University

6.9%

Columbia University

6.9%

University of Phoenix

6.2%

University of Pennsylvania

5.7%

University of Texas at Austin

5.3%

Stanford University

5.0%

Boston University

4.6%

Northeastern University

4.6%

Harvard University

4.4%

University of Chicago

4.4%

Cornell University

4.1%

University of Washington

3.9%

Southern Methodist University

3.9%

Temple University

3.7%

University of Maryland - College Park

3.4%

Arizona State University

3.4%

Duke University

3.4%

Rochester Institute of Technology

3.2%
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Majors

Business

25.9%

Marketing

23.6%

Finance

7.4%

Communication

6.8%

Management

6.5%

Political Science

3.6%

English

3.0%

Psychology

2.6%

Economics

2.4%

Journalism

2.2%

Accounting

2.2%

Public Relations

2.1%

Advertising

2.1%

Computer Science

1.9%

Education

1.7%

Graphic Design

1.6%

Law

1.2%

History

1.2%

Information Technology

1.1%

International Business

1.0%
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Degrees

Bachelors

44.3%

Masters

33.5%

Other

14.0%

Doctorate

3.1%

Associate

2.2%

Certificate

1.9%

Diploma

0.8%

License

0.1%
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Real Chief Marketing Officer Salaries

Job Title Company Location Start Date Salary
Chief Marketing Officer Shearman & Sterling LLP New York, NY Mar 02, 2016 $580,000
Chief Marketing Officer Shearman & Sterling LLP New York, NY Feb 03, 2014 $550,000
Chief Marketing Officer Shearman & Sterling LLP New York, NY Mar 03, 2014 $550,000
Chief Marketing Officer and President Authentic Brands Group LLC New York, NY Apr 07, 2014 $550,000
Chief Marketing Officer Xix Entertainment Inc. West Hollywood, CA Jan 11, 2013 $540,000
Chief Marketing Officer Baker Botts L.L.P. Houston, TX Apr 02, 2016 $450,000
Chief Marketing Officer EZ Corp Inc. Austin, TX Aug 14, 2015 $400,000
Chief Marketing Officer Fontem Us, Inc. Charlotte, NC Oct 26, 2015 $350,000
Chief Marketing Officer MV Transportation Inc. Dallas, TX Apr 01, 2015 $350,000
Global Chief Marketing Officer Selectny LP New York, NY Jun 13, 2013 $300,000
Global Chief Marketing Officer Selectny LP New York, NY Sep 15, 2013 $300,000
Chief Marketing Officer Southern Graphic Systems, LLC Louisville, KY Jul 10, 2016 $290,000
Chief Marketing Officer Blurb, Inc. San Francisco, CA Sep 24, 2013 $275,000
Chief Marketing Officer The Nature Conservancy Arlington, VA Aug 15, 2014 $275,000
Chief Marketing Officer Appfigures, Inc. New York, NY Dec 16, 2015 $212,000
Chief Marketing Officer Dstillery Inc. New York, NY Nov 05, 2014 $210,000
Chief Marketing Officer Dstillery Inc. New York, NY Nov 06, 2014 $210,000
Chief Marketing Officer Armand de Brignac Holdings, LLC New York, NY Jul 27, 2015 $210,000
Chief Marketing Officer Wealthengine, Inc. Bethesda, MD Jan 06, 2014 $200,000 -
$210,000
CMO Trader KGS-Alpha Capital Markets, L.P. New York, NY Mar 01, 2016 $200,000
CMO Trader KGS-Alpha Capital Markets, L.P. New York, NY Jan 03, 2016 $200,000
Chief Marketing Officer Versaci Interactive Gaming Inc. Las Vegas, NV Aug 01, 2015 $200,000
Chief Marketing Officer Firstservice Residential Realty, LLC Austin, TX Sep 14, 2013 $145,000 -
$155,000
Chief Marketing Officer Impatients LLC New York, NY Nov 04, 2016 $143,484
Chief Marketing Officer Monigle Associates Inc. Denver, CO Nov 20, 2015 $141,232 -
$170,809
Chief Marketing Officer Jansy Packaging LLC Chicago, IL May 01, 2015 $140,566 -
$225,000
Chief Marketing Officer The List Atlanta, GA Oct 15, 2013 $140,000
Chief Marketing Officer The List Atlanta, GA Oct 14, 2013 $140,000
Chief Marketing Officer Contour, LLC Miami Beach, FL Dec 02, 2013 $135,000

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Top Skills for A Chief Marketing Officer

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  1. Company Website
  2. Business Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Conceptualized the development and launch of company website: www.powermasterintl.com.
  • Initiated and directed two-day executive business strategy session with new management team following corporate merger and IPO.
  • Develop and implement integrated strategic digital marketing and communications plan to advance SGH holding companies positioning and drive revenue growth.
  • Manage all marketing activities including development of marketing collateral, trade show activities, new product development, and business development.
  • Created comprehensive new collateral library and branded merchandise platform with nationwide turnkey distribution through online store.

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Top 10 Best States for Chief Marketing Officers

  1. Colorado
  2. Rhode Island
  3. New Jersey
  4. Delaware
  5. Virginia
  6. Washington
  7. District of Columbia
  8. Pennsylvania
  9. Connecticut
  10. Texas
  • (583 jobs)
  • (114 jobs)
  • (721 jobs)
  • (76 jobs)
  • (626 jobs)
  • (875 jobs)
  • (249 jobs)
  • (636 jobs)
  • (280 jobs)
  • (1,335 jobs)

Top Chief Marketing Officer Employers

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Jobs From Top Chief Marketing Officer Employers

Chief Marketing Officer Videos

Keith Weed - Chief Marketing Officer

The Role of the Chief Marketing Officer

Xerocon Auckland 2015 | Andy Lark, Chief Marketing Officer: full-length keynote | Xero

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