Become A Chief Marketing Officer

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Working As A Chief Marketing Officer

Communicating with Supervisors, Peers, or Subordinates
Establishing and Maintaining Interpersonal Relationships
Interacting With Computers
Organizing, Planning, and Prioritizing Work
Making Decisions and Solving Problems

Mostly Sitting
Stressful
$144,004
Average Salary

What Does A Chief Marketing Officer Do

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

How To Become A Chief Marketing Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Chief Marketing Officer jobs

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Chief Marketing Officer Career Paths

Chief Marketing Officer

Senior Project Manager

Sales Consultant

Strategy Consultant

Assistant To Executive Vice President

Executive Vice President Of Sales

10 Yearsyrs

Senior Project Manager

Marketing Director

7 Yearsyrs

President/Owner

Regional Sales Director

10 Yearsyrs

President/Owner

Vice President & General Manager

12 Yearsyrs

Average Length of Employment

Founder And Chief Executive Officer 5.3 years
Vice President Of Marketing & Communications 4.2 years
Assistant Vice President, Marketing 4.0 years
Director Of Marketing And Product Management 4.0 years
Senior Vice President Of Marketing 3.9 years
Executive Director, Marketing 3.9 years
Corporate Director Of Marketing 3.6 years
Marketing Operations Director 3.5 years
Marketing Management Consultant 3.5 years
Marketing Vice President 3.4 years
Senior Director Of Marketing 3.4 years
Senior Manager Of Marketing 3.3 years
Corporate Marketing Manager 3.3 years
Marketing/Business Development 3.1 years
Chief Marketing Officer 3.0 years
Associate Director, Marketing 3.0 years
Brand Marketing Manager 2.7 years
Director, Strategic Marketing 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Assistant Marketing Manager 2.3 years
Director Of Strategy & Marketing 2.3 years
Head Of Marketing 2.3 years
Marketing Consultant 2.2 years
Marketing Specialist 2.2 years
Marketing Strategist 2.2 years
Marketing Contractor 2.0 years

Top Careers Before Chief Marketing Officer

Vice President 19.7%
Marketing Director 13.3%
Marketing Manager 8.3%
Senior Vice President Of Marketing 5.0%
Account Executive 4.6%
President 4.4%
Senior Vice President 4.3%
Chief Executive Officer 4.3%
Sales/Marketing 4.1%
Vice President, Business Development 3.9%
Director 3.5%
General Manager 3.1%
Business Developer 2.9%
Brand Manager 2.8%
Vice President & General Manager 2.8%
Product Manager 2.8%
Managing Director 2.7%
Internship 2.6%
Director Of Sales 2.5%
Marketing Consultant 2.3%

Top Careers After Chief Marketing Officer

Vice President 15.5%
Chief Executive Officer 8.0%
Marketing Director 7.9%
President 6.3%
Principal 5.9%
Managing Director 5.9%
Consultant 5.1%
Chief Operating Officer 5.1%
Senior Vice President Of Marketing 4.7%
Senior Vice President 4.6%
Marketing Consultant 4.1%
Vice President, Business Development 3.9%
Marketing Manager 3.5%
Executive Assistant 3.1%
Founder 3.0%
Director 2.9%
Sales/Marketing 2.9%
Business Developer 2.7%
Managing Partner 2.5%
Owner 2.4%

Chief Marketing Officer Demographics

Gender

Male
62.4%
Female
34.9%
Unknown
2.6%

Ethnicity

White
78.5%
Asian
9.4%
Hispanic or Latino
9.4%
Unknown
1.9%
Black or African American
0.7%

Languages Spoken

Spanish
38.0%
French
15.7%
Italian
6.3%
Portuguese
5.9%
Chinese
5.9%
German
5.9%
Mandarin
5.5%
Japanese
3.1%
Russian
2.4%
Korean
1.6%
Arabic
1.6%
Swedish
1.2%
Cantonese
1.2%
Polish
1.2%
Hindi
0.8%
Dutch
0.8%
Finnish
0.8%
Carrier
0.8%
Tagalog
0.8%
Croatian
0.8%

Chief Marketing Officer

Unfortunately we don’t have enough data for this section.

Chief Marketing Officer Education

Schools

New York University
10.0%
Northwestern University
7.1%
Michigan State University
6.6%
Columbia University
6.6%
University of Phoenix
6.4%
University of Pennsylvania
5.5%
Stanford University
5.3%
Temple University
4.8%
University of Texas at Austin
4.8%
Northeastern University
4.8%
Harvard University
4.3%
Boston University
4.3%
University of Chicago
4.3%
Cornell University
4.1%
Fordham University
3.9%
Southern Methodist University
3.9%
Duke University
3.7%
University of Maryland - College Park
3.2%
Arizona State University
3.2%
Pennsylvania State University
3.2%

Majors

Degrees

Bachelors
45.1%
Masters
31.9%
Other
14.6%
Doctorate
2.9%
Associate
2.5%
Certificate
1.9%
Diploma
0.9%
License
0.1%

Chief Marketing Officer

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Real Chief Marketing Officer Salaries

Job Title	Company	Location	Start Date	Salary
Chief Marketing Officer	Shearman & Sterling LLP	New York, NY	Mar 02, 2016	$580,000
Chief Marketing Officer	Shearman & Sterling LLP	New York, NY	Feb 03, 2014	$550,000
Chief Marketing Officer	Shearman & Sterling LLP	New York, NY	Mar 03, 2014	$550,000
Chief Marketing Officer and President	Authentic Brands Group LLC	New York, NY	Apr 07, 2014	$550,000
Chief Marketing Officer	Xix Entertainment Inc.	West Hollywood, CA	Jan 11, 2013	$540,000
Chief Marketing Officer	Baker Botts L.L.P.	Houston, TX	Apr 02, 2016	$450,000
Chief Marketing Officer	EZ Corp Inc.	Austin, TX	Aug 14, 2015	$400,000
Chief Marketing Officer	Fontem Us, Inc.	Charlotte, NC	Oct 26, 2015	$350,000
Chief Marketing Officer	MV Transportation Inc.	Dallas, TX	Apr 01, 2015	$350,000
Global Chief Marketing Officer	Selectny LP	New York, NY	Jun 13, 2013	$300,000
Global Chief Marketing Officer	Selectny LP	New York, NY	Sep 15, 2013	$300,000
Chief Marketing Officer	Southern Graphic Systems, LLC	Louisville, KY	Jul 10, 2016	$290,000
Chief Marketing Officer	Blurb, Inc.	San Francisco, CA	Sep 24, 2013	$275,000
Chief Marketing Officer	The Nature Conservancy	Arlington, VA	Aug 15, 2014	$275,000
Chief Marketing Officer	Appfigures, Inc.	New York, NY	Dec 16, 2015	$212,000
Chief Technology and Marketing Officer	Business Monitor International Inc.	New York, NY	Sep 16, 2015	$211,994 - $230,950
Chief Marketing Officer	Dstillery Inc.	New York, NY	Nov 05, 2014	$210,000
Chief Marketing Officer	Dstillery Inc.	New York, NY	Nov 06, 2014	$210,000
Chief Marketing Officer	Armand de Brignac Holdings, LLC	New York, NY	Jul 27, 2015	$210,000
CMO Trader	KGS-Alpha Capital Markets, L.P.	New York, NY	Jan 03, 2016	$200,000
CMO Trader	KGS-Alpha Capital Markets, L.P.	New York, NY	Mar 01, 2016	$200,000
Chief Marketing Officer	Charity Global Inc.	New York, NY	Aug 03, 2015	$200,000
Chief Marketing Officer	Firstservice Residential Realty, LLC	Austin, TX	Sep 14, 2013	$145,000 - $155,000
Chief Marketing Officer	Impatients LLC	New York, NY	Nov 04, 2016	$143,484
Chief Marketing Officer	Monigle Associates Inc.	Denver, CO	Nov 20, 2015	$141,232 - $170,809
Chief Marketing Officer	Jansy Packaging LLC	Chicago, IL	May 01, 2015	$140,566 - $225,000
Chief Marketing Officer	The List	Atlanta, GA	Oct 15, 2013	$140,000
Chief Marketing Officer	The List	Atlanta, GA	Oct 14, 2013	$140,000
Chief Marketing Officer	Contour, LLC	Miami Beach, FL	Dec 02, 2013	$135,000

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Top Skills for A Chief Marketing Officer

Top Chief Marketing Officer Skills

New Website
Business Strategy
Revenue Growth

You can check out examples of real life uses of top skills on resumes here:

Developed new websites for Boost Medical and external customers.
Created and executed marketing, sales, business strategy and communications plans for companies, entrepreneurs and membership associations.
Introduced new product resulting in 15% revenue growth.
Developed Connect and Create plan to increase visibility of Chief Marketing Officer (CMO).
Developed monetization strategies and new product development, identified market opportunities based on evolving product and service offerings.