What is a Chief Marketing Officer

The chief marketing officer is tasked with setting marketing objectives and goals. He/She develops, implements, and manages marketing strategies and contributes to the growth of the company. Furthermore, he/she collaborates with sales and development teams and creates and presents the annual marketing plan. Additionally, he/she analyzes the marketing strategy of the company and recommends improvements. Besides that, he/she develops a feasible marketing plan for the department and oversees its daily implementation. Lastly, he/she builds a network of strategic partnerships.

The minimum educational qualification for this job is a bachelor's degree in business administration, marketing, communications, or a relevant field. Applicants must have prior experience in a similar role. You must be experienced with Microsoft Office, CRM, and SEO tools. You must possess presentation, organization, interpersonal, time management, analytical, and communication skills. Chief marketing officers make an average salary of $247,350 annually. The range is between $202,240 and $311,610.

There is more than meets the eye when it comes to being a Chief Marketing Officer. For example, did you know that they make an average of $87.79 an hour? That's $182,607 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Chief Marketing Officer Do

There are certain skills that many Chief Marketing Officers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Chief Marketing Officer does

How To Become a Chief Marketing Officer

If you're interested in becoming a Chief Marketing Officer, one of the first things to consider is how much education you need. We've determined that 71.6% of Chief Marketing Officers have a bachelor's degree. In terms of higher education levels, we found that 18.5% of Chief Marketing Officers have master's degrees. Even though most Chief Marketing Officers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Chief Marketing Officer. When we researched the most common majors for a Chief Marketing Officer, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Chief Marketing Officer resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Chief Marketing Officer. In fact, many Chief Marketing Officer jobs require experience in a role such as Marketing Director. Meanwhile, many Chief Marketing Officers also have previous career experience in roles such as Marketing Vice President or Vice President.

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And if you’re looking for a job, here are the five top employers hiring now:

  1. Cisco Systems Jobs (7)
  2. Abbott Jobs (6)
  3. Kodak Jobs (4)
  4. Deloitte Jobs (5)
  5. The Coca-Cola Company Jobs (4)
Average Salary
$182,607
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
148,198
Job Openings
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Average Salary for a Chief Marketing Officer

Chief Marketing Officers in America make an average salary of $182,607 per year or $88 per hour. The top 10 percent makes over $295,000 per year, while the bottom 10 percent under $112,000 per year.
Average Salary
$182,607
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12 Chief Marketing Officer Resume Examples

Learn How To Write a Chief Marketing Officer Resume

At Zippia, we went through countless Chief Marketing Officer resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Chief Marketing Officer Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Cisco Systems Jobs (7)
  2. Abbott Jobs (6)
  3. Kodak Jobs (4)
  4. Deloitte Jobs (5)
  5. The Coca-Cola Company Jobs (4)

Choose From 10+ Customizable Chief Marketing Officer Resume templates

Zippia allows you to choose from different easy-to-use Chief Marketing Officer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Chief Marketing Officer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Chief Marketing Officer Demographics

Chief Marketing Officer Gender Statistics

male

68.0 %

female

32.0 %

Chief Marketing Officer Ethnicity Statistics

White

71.8 %

Hispanic or Latino

11.6 %

Asian

9.6 %

Chief Marketing Officer Foreign Languages Spoken Statistics

Spanish

37.8 %

French

15.1 %

German

6.7 %
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Chief Marketing Officer Education

Chief Marketing Officer Majors

24.4 %
19.6 %

Chief Marketing Officer Degrees

Bachelors

71.6 %

Masters

18.5 %

Associate

4.6 %

Top Colleges for Chief Marketing Officers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Chief Marketing Officer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of Chief Marketing Officers listed CMO on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Chief Marketing Officer

Some places are better than others when it comes to starting a career as a Chief Marketing Officer. The best states for people in this position are South Carolina, Illinois, North Carolina, and Florida. Chief Marketing Officers make the most in South Carolina with an average salary of $183,575. Whereas in Illinois and North Carolina, they would average $183,381 and $180,806, respectively. While Chief Marketing Officers would only make an average of $177,092 in Florida, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. North Carolina

Total Chief Marketing Officer Jobs:
2,355
Highest 10% Earn:
$261,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Minnesota

Total Chief Marketing Officer Jobs:
1,870
Highest 10% Earn:
$261,000
Location Quotient:
1.28
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Nevada

Total Chief Marketing Officer Jobs:
559
Highest 10% Earn:
$258,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Chief Marketing Officers

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Top Chief Marketing Officer Employers

Most Common Employers For Chief Marketing Officer

RankCompanyZippia ScoreAverage Chief Marketing Officer SalaryAverage Salary
1$190,549
2$184,980
3$182,209
4$181,642
5$179,931
6$177,008

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