The chief marketing officer is tasked with setting marketing objectives and goals. He/She develops, implements, and manages marketing strategies and contributes to the growth of the company. Furthermore, he/she collaborates with sales and development teams and creates and presents the annual marketing plan. Additionally, he/she analyzes the marketing strategy of the company and recommends improvements. Besides that, he/she develops a feasible marketing plan for the department and oversees its daily implementation. Lastly, he/she builds a network of strategic partnerships.
The minimum educational qualification for this job is a bachelor's degree in business administration, marketing, communications, or a relevant field. Applicants must have prior experience in a similar role. You must be experienced with Microsoft Office, CRM, and SEO tools. You must possess presentation, organization, interpersonal, time management, analytical, and communication skills. Chief marketing officers make an average salary of $247,350 annually. The range is between $202,240 and $311,610.
There is more than meets the eye when it comes to being a Chief Marketing Officer. For example, did you know that they make an average of $87.79 an hour? That's $182,607 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Chief Marketing Officers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
If you're interested in becoming a Chief Marketing Officer, one of the first things to consider is how much education you need. We've determined that 71.6% of Chief Marketing Officers have a bachelor's degree. In terms of higher education levels, we found that 18.5% of Chief Marketing Officers have master's degrees. Even though most Chief Marketing Officers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Chief Marketing Officer. When we researched the most common majors for a Chief Marketing Officer, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Chief Marketing Officer resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Chief Marketing Officer. In fact, many Chief Marketing Officer jobs require experience in a role such as Marketing Director. Meanwhile, many Chief Marketing Officers also have previous career experience in roles such as Marketing Vice President or Vice President.