Chief marketing officer vs director of marketing & development

The differences between chief marketing officers and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a director of marketing & development. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Chief marketing officer vs director of marketing & development overview

	Chief Marketing Officer	Director Of Marketing & Development
Yearly salary	$135,198	$98,174
Hourly rate	$65.00	$47.20
Growth rate	10%	10%
Number of jobs	139,565	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Chief marketing officer vs director of marketing & development salary

Chief marketing officers and directors of marketing & development have different pay scales, as shown below.

	Chief Marketing Officer	Director Of Marketing & Development
Average salary	$135,198	$98,174
Salary range	Between $72,000 And $253,000	Between $59,000 And $162,000
Highest paying City	Hamilton, NJ	New York, NY
Highest paying state	Rhode Island	New York
Best paying company	Shearman & Sterling	Baker McKenzie
Best paying industry	Media	Finance

Differences between chief marketing officer and director of marketing & development education

There are a few differences between a chief marketing officer and a director of marketing & development in terms of educational background:

	Chief Marketing Officer	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs director of marketing & development demographics

Here are the differences between chief marketing officers' and directors of marketing & development' demographics:

	Chief Marketing Officer	Director Of Marketing & Development
Average age	39	39
Gender ratio	Male, 68.0% Female, 32.0%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between chief marketing officer and director of marketing & development duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Chief marketing officer vs director of marketing & development skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

Chief Marketing Officer vs. similar jobs

Chief Marketing Officer related careers

Chief Marketing Officer related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Chief Marketing Officer
Chief Marketing Officer vs Director Of Marketing & Development

Updated January 8, 2025

Browse executive management jobs