Chief marketing officer vs director of sales and marketing

The differences between chief marketing officers and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a chief marketing officer, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Chief marketing officer vs director of sales and marketing overview

	Chief Marketing Officer	Director Of Sales And Marketing
Yearly salary	$135,198	$117,348
Hourly rate	$65.00	$56.42
Growth rate	10%	5%
Number of jobs	139,565	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	46
Years of experience	10	8

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Chief marketing officer vs director of sales and marketing salary

Chief marketing officers and directors of sales and marketing have different pay scales, as shown below.

	Chief Marketing Officer	Director Of Sales And Marketing
Average salary	$135,198	$117,348
Salary range	Between $72,000 And $253,000	Between $73,000 And $188,000
Highest paying City	Hamilton, NJ	Urban Honolulu, HI
Highest paying state	Rhode Island	Hawaii
Best paying company	Shearman & Sterling	Quidel
Best paying industry	Media	Manufacturing

Differences between chief marketing officer and director of sales and marketing education

There are a few differences between a chief marketing officer and a director of sales and marketing in terms of educational background:

	Chief Marketing Officer	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Southern California

Chief marketing officer vs director of sales and marketing demographics

Here are the differences between chief marketing officers' and directors of sales and marketing' demographics:

	Chief Marketing Officer	Director Of Sales And Marketing
Average age	39	46
Gender ratio	Male, 68.0% Female, 32.0%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	7%

Differences between chief marketing officer and director of sales and marketing duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Chief marketing officer vs director of sales and marketing skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Chief Marketing Officer vs Director Of Sales And Marketing

Updated January 8, 2025

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