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Chief marketing officer vs director, product marketing

The differences between chief marketing officers and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Chief marketing officer vs director, product marketing overview

Chief Marketing OfficerDirector, Product Marketing
Yearly salary$135,198$141,699
Hourly rate$65.00$68.12
Growth rate10%10%
Number of jobs139,565173,038
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Chief marketing officer vs director, product marketing salary

Chief marketing officers and directors, product marketing have different pay scales, as shown below.

Chief Marketing OfficerDirector, Product Marketing
Average salary$135,198$141,699
Salary rangeBetween $72,000 And $253,000Between $97,000 And $205,000
Highest paying CityHamilton, NJSan Francisco, CA
Highest paying stateRhode IslandCalifornia
Best paying companyShearman & SterlingMeta
Best paying industryMediaTechnology

Differences between chief marketing officer and director, product marketing education

There are a few differences between a chief marketing officer and a director, product marketing in terms of educational background:

Chief Marketing OfficerDirector, Product Marketing
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Chief marketing officer vs director, product marketing demographics

Here are the differences between chief marketing officers' and directors, product marketing' demographics:

Chief Marketing OfficerDirector, Product Marketing
Average age3939
Gender ratioMale, 68.0% Female, 32.0%Male, 74.7% Female, 25.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between chief marketing officer and director, product marketing duties and responsibilities

Chief marketing officer example responsibilities.

  • Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
  • Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
  • Manage agency and provide direction and day-to-day oversight.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
  • Coordinate international new product portfolio and product development
  • Show more

Director, product marketing example responsibilities.

  • Hire and manage product owners and scrum masters.
  • Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
  • Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
  • Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
  • Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Show more

Chief marketing officer vs director, product marketing skills

Common chief marketing officer skills
  • CMO, 14%
  • Patients, 7%
  • Digital Marketing, 7%
  • Sales Strategy, 5%
  • Market Research, 4%
  • Marketing Campaigns, 3%
Common director, product marketing skills
  • Product Management, 8%
  • Digital Marketing, 7%
  • Market Research, 6%
  • Market Trends, 5%
  • Cloud, 4%
  • Product Line, 4%

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