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The differences between chief marketing officers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $135,198 average annual salary of a chief marketing officer.
The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Chief Marketing Officer | Head Of Marketing | |
| Yearly salary | $135,198 | $137,829 |
| Hourly rate | $65.00 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 139,565 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Chief marketing officers and heads of marketing have different pay scales, as shown below.
| Chief Marketing Officer | Head Of Marketing | |
| Average salary | $135,198 | $137,829 |
| Salary range | Between $72,000 And $253,000 | Between $93,000 And $203,000 |
| Highest paying City | Hamilton, NJ | Seattle, WA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Shearman & Sterling | Meta |
| Best paying industry | Media | Media |
There are a few differences between a chief marketing officer and a head of marketing in terms of educational background:
| Chief Marketing Officer | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between chief marketing officers' and heads of marketing' demographics:
| Chief Marketing Officer | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 68.0% Female, 32.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |