Chief marketing officer vs marketing consultant

The differences between chief marketing officers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a chief marketing officer, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Chief marketing officer vs marketing consultant overview

	Chief Marketing Officer	Marketing Consultant
Yearly salary	$135,198	$70,593
Hourly rate	$65.00	$33.94
Growth rate	10%	19%
Number of jobs	139,565	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	37
Years of experience	10	6

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Chief marketing officer vs marketing consultant salary

Chief marketing officers and marketing consultants have different pay scales, as shown below.

	Chief Marketing Officer	Marketing Consultant
Average salary	$135,198	$70,593
Salary range	Between $72,000 And $253,000	Between $44,000 And $112,000
Highest paying City	Hamilton, NJ	Wilmington, DE
Highest paying state	Rhode Island	Delaware
Best paying company	Shearman & Sterling	Meta
Best paying industry	Media	Technology

Differences between chief marketing officer and marketing consultant education

There are a few differences between a chief marketing officer and a marketing consultant in terms of educational background:

	Chief Marketing Officer	Marketing Consultant
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs marketing consultant demographics

Here are the differences between chief marketing officers' and marketing consultants' demographics:

	Chief Marketing Officer	Marketing Consultant
Average age	39	37
Gender ratio	Male, 68.0% Female, 32.0%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between chief marketing officer and marketing consultant duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Chief marketing officer vs marketing consultant skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Chief Marketing Officer vs. similar jobs

Chief Marketing Officer related careers

Chief Marketing Officer related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Chief Marketing Officer
Chief Marketing Officer vs Marketing Consultant

Updated January 8, 2025

Browse executive management jobs