Chief marketing officer vs marketing strategist

The differences between chief marketing officers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a marketing strategist. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Chief marketing officer vs marketing strategist overview

	Chief Marketing Officer	Marketing Strategist
Yearly salary	$135,198	$80,033
Hourly rate	$65.00	$38.48
Growth rate	10%	10%
Number of jobs	139,565	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Chief marketing officer vs marketing strategist salary

Chief marketing officers and marketing strategists have different pay scales, as shown below.

	Chief Marketing Officer	Marketing Strategist
Average salary	$135,198	$80,033
Salary range	Between $72,000 And $253,000	Between $53,000 And $119,000
Highest paying City	Hamilton, NJ	Harrisburg, PA
Highest paying state	Rhode Island	Pennsylvania
Best paying company	Shearman & Sterling	McKinsey & Company Inc
Best paying industry	Media	Technology

Differences between chief marketing officer and marketing strategist education

There are a few differences between a chief marketing officer and a marketing strategist in terms of educational background:

	Chief Marketing Officer	Marketing Strategist
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs marketing strategist demographics

Here are the differences between chief marketing officers' and marketing strategists' demographics:

	Chief Marketing Officer	Marketing Strategist
Average age	39	39
Gender ratio	Male, 68.0% Female, 32.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between chief marketing officer and marketing strategist duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Chief marketing officer vs marketing strategist skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Chief Marketing Officer
Chief Marketing Officer vs Marketing Strategist

Updated January 8, 2025

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