Chief marketing officer vs online marketing manager

Differences between chief marketing officer and online marketing manager duties and responsibilities

Chief marketing officer example responsibilities.

• Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
• Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
• Manage agency and provide direction and day-to-day oversight.
• Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
• Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
• Coordinate international new product portfolio and product development
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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