Chief marketing officer vs senior director of marketing

The differences between chief marketing officers and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Chief marketing officer vs senior director of marketing overview

	Chief Marketing Officer	Senior Director Of Marketing
Yearly salary	$135,198	$159,916
Hourly rate	$65.00	$76.88
Growth rate	10%	10%
Number of jobs	139,565	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Chief marketing officer vs senior director of marketing salary

Chief marketing officers and senior directors of marketing have different pay scales, as shown below.

	Chief Marketing Officer	Senior Director Of Marketing
Average salary	$135,198	$159,916
Salary range	Between $72,000 And $253,000	Between $112,000 And $226,000
Highest paying City	Hamilton, NJ	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Shearman & Sterling	Washington Prime Group
Best paying industry	Media	Media

Differences between chief marketing officer and senior director of marketing education

There are a few differences between a chief marketing officer and a senior director of marketing in terms of educational background:

	Chief Marketing Officer	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs senior director of marketing demographics

Here are the differences between chief marketing officers' and senior directors of marketing' demographics:

	Chief Marketing Officer	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 68.0% Female, 32.0%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between chief marketing officer and senior director of marketing duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Chief marketing officer vs senior director of marketing skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Chief Marketing Officer vs Senior Director Of Marketing

Updated January 8, 2025

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