Chief marketing officer vs senior manager of marketing

The differences between chief marketing officers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a senior manager of marketing. Additionally, a chief marketing officer has an average salary of $135,198, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Chief marketing officer vs senior manager of marketing overview

	Chief Marketing Officer	Senior Manager Of Marketing
Yearly salary	$135,198	$118,350
Hourly rate	$65.00	$56.90
Growth rate	10%	10%
Number of jobs	139,565	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Chief marketing officer vs senior manager of marketing salary

Chief marketing officers and senior managers of marketing have different pay scales, as shown below.

	Chief Marketing Officer	Senior Manager Of Marketing
Average salary	$135,198	$118,350
Salary range	Between $72,000 And $253,000	Between $92,000 And $151,000
Highest paying City	Hamilton, NJ	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Shearman & Sterling	Roku
Best paying industry	Media	Technology

Differences between chief marketing officer and senior manager of marketing education

There are a few differences between a chief marketing officer and a senior manager of marketing in terms of educational background:

	Chief Marketing Officer	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs senior manager of marketing demographics

Here are the differences between chief marketing officers' and senior managers of marketing' demographics:

	Chief Marketing Officer	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 68.0% Female, 32.0%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between chief marketing officer and senior manager of marketing duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Chief marketing officer vs senior manager of marketing skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Chief Marketing Officer vs Senior Manager Of Marketing

Updated January 8, 2025

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