Chief marketing officer vs senior vice president of marketing

The differences between chief marketing officers and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a chief marketing officer and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for a chief marketing officer include CMO, patients and digital marketing. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Chief marketing officer vs senior vice president of marketing overview

	Chief Marketing Officer	Senior Vice President Of Marketing
Yearly salary	$135,198	$200,351
Hourly rate	$65.00	$96.32
Growth rate	10%	10%
Number of jobs	139,565	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Chief marketing officer vs senior vice president of marketing salary

Chief marketing officers and senior vice presidents of marketing have different pay scales, as shown below.

	Chief Marketing Officer	Senior Vice President Of Marketing
Average salary	$135,198	$200,351
Salary range	Between $72,000 And $253,000	Between $121,000 And $330,000
Highest paying City	Hamilton, NJ	Waltham, MA
Highest paying state	Rhode Island	Massachusetts
Best paying company	Shearman & Sterling	Audubon Nature Institute
Best paying industry	Media	Manufacturing

Differences between chief marketing officer and senior vice president of marketing education

There are a few differences between a chief marketing officer and a senior vice president of marketing in terms of educational background:

	Chief Marketing Officer	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Chief marketing officer vs senior vice president of marketing demographics

Here are the differences between chief marketing officers' and senior vice presidents of marketing' demographics:

	Chief Marketing Officer	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 68.0% Female, 32.0%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between chief marketing officer and senior vice president of marketing duties and responsibilities

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Chief marketing officer vs senior vice president of marketing skills

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Chief Marketing Officer vs Senior Vice President Of Marketing

Updated January 8, 2025

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