Chief marketing officer demographics and statistics in the US
Chief marketing officer demographics research summary. Zippia estimates chief marketing officer demographics and statistics in the United States by using a database of 30 million profiles. Our chief marketing officer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about chief marketing officers after extensive research and analysis:
- There are over 72,677 chief marketing officers currently employed in the United States.
- 32.0% of all chief marketing officers are women, while 68.0% are men.
- The average chief marketing officer age is 39 years old.
- The most common ethnicity of chief marketing officers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 91% of what men earned.
- 10% of all chief marketing officers are LGBT.
- Chief marketing officers are 61% more likely to work at private companies in comparison to public companies.
On this page
Chief marketing officer demographics by:
Chief marketing officer gender statistics
32.0% of chief marketing officers are women and 68.0% of chief marketing officers are men.
- Male, 68.0%
- Female, 32.0%
Chief marketing officer gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.0% |
| Female | 32.0% |
Chief marketing officer gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$137,266
Female income
$124,852
Chief marketing officer gender ratio over time
This data breaks down the percentage of men and women in chief marketing officer positions over time. Currently, 32.0% of chief marketing officers are female.
Chief marketing officer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 82.91% | 17.09% |
| 2011 | 82.70% | 17.30% |
| 2012 | 83.09% | 16.91% |
| 2013 | 83.05% | 16.95% |
| 2014 | 81.88% | 18.12% |
| 2015 | 81.57% | 18.43% |
| 2016 | 81.49% | 18.51% |
| 2017 | 80.81% | 19.19% |
| 2018 | 69.97% | 30.03% |
| 2019 | 69.05% | 30.95% |
| 2020 | 67.65% | 32.35% |
| 2021 | 67.99% | 32.01% |
Chief marketing officer related jobs gender ratio
We compared chief marketing officers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Chief Marketing Officer | 68% | 32% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Chief marketing officer demographics by race
The most common ethnicity among chief marketing officers is White, which makes up 74.6% of all chief marketing officers. Comparatively, 8.7% of chief marketing officers are Hispanic or Latino and 8.2% of chief marketing officers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Chief marketing officer race
| Chief marketing officer race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Chief marketing officer race and ethnicity over time
See how chief marketing officer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Chief marketing officer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Chief marketing officer wage gap by race
According to our data, asian chief marketing officers have the highest average salary compared to other ethnicities. Black or african american chief marketing officers have the lowest average salary at $124,855.
| Ethnicity | Salary |
|---|---|
| Unknown | $136,111 |
| White | $135,092 |
| Black or African American | $124,855 |
| Asian | $158,036 |
| Hispanic or Latino | $134,318 |
Average chief marketing officer age
See how the average age of chief marketing officers varies based on ethnicity and gender.
Male
Female
Chief marketing officer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Chief marketing officer age breakdown
The average age of chief marketing officers is 40+ years years old, representing 44% of the chief marketing officer population.
Chief marketing officer age breakdown
| Chief Marketing Officer Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Chief marketing officer educational attainment
The most common degree for chief marketing officers is bachelor's degree, with 72% of chief marketing officers earning that degree. The second and third most common degree levels are master's degree degree at 18% and master's degree degree at 5%.
- Bachelor's, 72%
- Master's, 18%
- Associate, 5%
- Doctorate, 2%
- Other Degrees, 3%
Chief marketing officers by degree level
| Chief marketing officer degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Master's | 18% |
| Associate | 5% |
| Doctorate | 2% |
| Other Degrees | 3% |
Chief marketing officer jobs you might like
Chief marketing officer wage gap by degree level
According to the data, chief marketing officers with a Doctorate degree earn more than those without, at $189,275 annually. With a Master's degree, chief marketing officers earn a median annual income of $176,096 compared to $143,547 for chief marketing officers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $176,096 |
| Bachelor's Degree | $143,547 |
| Doctorate Degree | $189,275 |
Chief marketing officer employment statistics
Most chief marketing officers work for a private in the technology industry.
Company size where chief marketing officers work
Below, you can see the size of companies where chief marketing officers work.
Chief marketing officer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 11% |
| 1,000 - 10,000 employees | 15% |
| > 10,000 employees | 28% |
Chief marketing officer jobs by company type
Employees with the chief marketing officer job title have their preferences when it comes to working for a company. For instance, most chief marketing officers prefer to work at private companies over public companies.
Chief marketing officer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 30% |
| Private | 61% |
| Government | 4% |
Chief marketing officer jobs by industry
The most common industries for chief marketing officers are technology, finance and professional.
Chief marketing officer industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 12% |
| Technology | 11% |
| Finance | 10% |
| Professional | 9% |
| Media | 8% |
| Retail | 7% |
| Manufacturing | 5% |
| Health Care | 5% |
| Education | 5% |
| Start-up | 4% |
| Transportation | 3% |
| Government | 3% |
| Telecommunication | 3% |
| Non Profits | 3% |
| Internet | 2% |
| Hospitality | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Energy | 1% |
| Insurance | 1% |
Chief marketing officer turnover and employment statistics
Chief marketing officer unemployment rate over time
The unemployment rate for chief marketing officers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Chief marketing officer unemployment rate by year
| Year | Chief marketing officer unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average chief marketing officer tenure
The average chief marketing officer stays at their job for 1-2 years, based on the 5,475 chief marketing officers resumes in Zippia's database.
Chief marketing officer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 14% |
| 1-2 years | 33% |
| 3-4 years | 16% |
| 5-7 years | 19% |
| 8-10 years | 8% |
| 11+ years | 10% |
Chief marketing officer LGBT ratio compared to similar jobs
Review the percent of chief marketing officers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Executive Account Manager | 7.25% | 179,102 |
| Environmental Marketer | 9.54% | 16,829 |
| Chief Marketing Officer | 9.86% | - |
| Senior Publicist | 16.11% | 1,157 |
Similar chief marketing officer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Executive Account Manager | 7.25% | 179,102 |
| Environmental Marketer | 9.54% | 16,829 |
| Senior Publicist | 16.11% | 1,157 |
Foreign languages spoken by chief marketing officers
The most common foreign language among chief marketing officers is Spanish at 37.8%. The second-most popular foreign language spoken is French at 15.1% and German is the third-most popular at 6.7%.
- Spanish, 37.8%
- French, 15.1%
- German, 6.7%
- Mandarin, 6.4%
- Chinese, 6.1%
- Other, 27.9%
Chief marketing officer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 37.8% |
| French | 15.1% |
| German | 6.7% |
| Mandarin | 6.4% |
| Chinese | 6.1% |
| Other | 27.9% |
