Top Chief Marketing Officer Skills

Below we've compiled a list of the most important skills for a Chief Marketing Officer. We ranked the top skills based on the percentage of Chief Marketing Officer resumes they appeared on. For example, 12.4% of Chief Marketing Officer resumes contained Company Website as a skill. Let's find out what skills a Chief Marketing Officer actually needs in order to be successful in the workplace.

The six most common skills found on Chief Marketing Officer resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Chief Marketing Officer jobs:
  • Conducted research to identify web developers to create the company website, and recruited staff for the rendering image process.
  • Created and maintained company website weekly to advertise current and upcoming classes.
  • Managed the creation of a new Company website.
  • Web developer for all company websites.
  • Design and manage company websites.
  • Analyzed market condition/trends to create and implement a strategic marketing plan Developed company website and social media accounts
  • Provided the design input to Company website(s) to capitalize on latest developments in Technology.
  • Conceptualized the development and launch of company website: www.powermasterintl.com.

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2. Sales Goals

high Demand
Here's how Sales Goals is used in Chief Marketing Officer jobs:
  • Exceeded sales goals by 20% through the design and implementation of traditional and social media marketing tactics.
  • Achieve agreed upon sales goals.
  • Oversee business planning for Jumpdog, including forecasting, sales goals, budgets and financials.
  • Implemented effective presentations, direct/e-mail campaigns, website promotions, targeted advertising and collateral design to support marketing and sales goals.
  • Exceeded established sales goals by identifying prospects, utilizing creative lead-generating techniques and maintaining productive working relationships with existing customers.
  • Interact with management to formulate marketable sales strategies customized to suit specific advertising objectives consistent with overall sales goals.

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3. Revenue Growth

high Demand
Here's how Revenue Growth is used in Chief Marketing Officer jobs:
  • Develop and implement integrated strategic digital marketing and communications plan to advance SGH holding companies positioning and drive revenue growth.
  • Participated in high-level presentations with major retailers resulting in product placement and revenue growth.
  • Increased year-over-year leads 30% in first 3 quarters of tenure, yielding revenue growth of 19.5% during same period.
  • Bred substantial revenue growth during my tenure, going from $6mm to over $50 million per year.
  • Achieved 11% annual revenue growth; 18% site conversion rate improvement; and 62% subscriber-base growth.
  • Guided revenue growth from less than $1 million annual to a projected $9 million for 2013.
  • Increased marketing pipeline by 50% that led to y/y revenue growth of over 50%.
  • Designed and executed corporate marketing strategies, revenue growth operations, and sales training programs.
  • Created new service delivery solution to diversify revenue growth and address complex FDA regulatory hurdles.
  • Maintained 40-50 percent annual revenue growth, for three years, by targeting vertical markets.
  • Managed 75% revenue growth to $21M within one year of acquisition and reorganization.
  • Scaled from profitability on day one to 950% revenue growth by third year.
  • Enabled strong revenue growth for region, year-over-year gains in excess of 32%.
  • Delivered 14% revenue growth in first year after implementation of revised business strategy.
  • Managed channel sales relationship to accelerate revenue growth by increasing fill rate.
  • Achieved revenue growth, profitability, and cost-effective resource management for brands.
  • Launched new Careers events driving 10% revenue growth.
  • Delivered year-over-year revenue growth of five to seven percent.
  • Introduced new product resulting in 15% revenue growth.
  • Delivered sustained revenue growth for 8 quarters.

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4. New Product Development

high Demand
Here's how New Product Development is used in Chief Marketing Officer jobs:
  • Manage all marketing activities including development of marketing collateral, trade show activities, new product development, and business development.
  • Key contributor in determining new product development specifications and market potential for future revenue growth.
  • Directed new product development and a go-to-market strategy.
  • Managed brands, business development, marketing, new product development, product management, training, forecasting and applications engineering.
  • Created and staffed true Product Management Team of 4 to drive fact-based new product development, life-cycle management and pricing strategy.
  • Led new product development and re-wrote stories and product descriptions to engage customers better, and increase consumer stickiness.
  • Conducted the new product development, established the distribution channels, and developed the pricing and promotion strategies.
  • Created and managed new product development, including R&D and P&L responsibilities.
  • Led strategic planning, new product development, operations, manufacturing, and 400 employees.
  • Managed advertising budget of $15 million and oversaw new product development.
  • Direct new product development and ensure the continuing appeal of existing offerings.
  • Developed monetization strategies and new product development, identified market opportunities based on evolving product and service offerings.
  • Managed global sales channel and new product development programs for [ ] control devices.
  • Streamlined New Product Development process, re-platformed worldwide ecommerce to improve conversion and efficiencies.
  • Developed multi-year tactical business plan to lead to new product development, market share, profitability and sales goals.

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5. Business Development

high Demand
Here's how Business Development is used in Chief Marketing Officer jobs:
  • Developed marketing strategy for business development activities from US Based Disaster Response Company to Global provider of sustainable housing solutions.
  • Provided business development and cross-marketing initiatives that included market/industry research, evaluation of opportunities and developed strategies for market/industry penetration.
  • Worked with CEO to identify and evaluate both internal and external business development and improvement opportunities to increase revenue.
  • Developed recognized firm policies including Media and External Communications, Social Media and Marketing and Business Development Expense Policy.
  • Directed all marketing and business development activities for venture funded start up focused on collaboratively generated local guides.
  • Spearheaded business development process for concierge service, successfully negotiating partnerships with various venues across New York City.
  • Established an integrated marketing, business development / response strategy to support the company's market diversification plan.
  • Worked closely with Director of Business Development on conferences, including the National Sales Conference and Top Producers Conference
  • Developed forecasts/budgets, supervised freelance web design/developer team, directed business development, and managed all client accounts.
  • Developed integrated and targeted marketing campaigns in concert with other business development activities to grow the business.
  • Work with other senior managers on business development and identifying key strategic and operating objectives for company.
  • Shaped business development function to better target potential partners and dramatically increase exposure for technology assets.
  • Lead business developments in designated target markets by identifying new sales opportunities and products development.
  • Developed and executed global marketing strategy, elevating brand awareness and facilitating new business development.
  • Lead all aspects of business development including patents, trademarks and National retail distribution.
  • Conducted Business Development for custom software services company focusing on mobile and platform development.
  • Created business development function within marketing group with specific practice and industry group assignments.
  • Developed and executed U.S. launch strategy while managing domestic sales and business development.
  • Develop Global Marketing and Business Development strategy for this B2B content media marketplace.
  • Established strategic alliance and business development/OEM process/programs and relationships that still exist.

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6. Online

high Demand
Here's how Online is used in Chief Marketing Officer jobs:
  • Spearheaded company's image/brand and executed convergence marketing program (e-marketing, interactive marketing, direct marketing and online/offline distribution).
  • Created online digital industry disrupt in the delivery and consumption of entertainment talent for casting directors in the entertainment industry.
  • Developed/executed comprehensive marketing/publicity/media strategy that included traditional, online, and social media vehicles to create awareness and build preference.
  • Developed revolutionary strategy around how manufacturers can support and expand online retail distribution as well as build DTC business.
  • Developed intranet linking Sales, Marketing and Operations to drive all marketing activities online to improve efficiency and accuracy.
  • Delivered quality products that functioned to enhance the existing infrastructure of these businesses and reduce unnecessary online marketing spend.
  • Founded professional networking organization for entrepreneurs and small businesses to increase their revenues through online promotion and educational events.
  • Monitored and participated in online trends and public digital conversations of both clients and competitor organizations.
  • Created comprehensive new collateral library and branded merchandise platform with nationwide turnkey distribution through online store.
  • Developed a fee-based online machine-translation service for rapid conversion of one language to another language.
  • Developed new online acquisition campaigns and expanded market reach and awareness with market specific content.
  • Identified and researched online resources and performed in-person visual assessment of competitor urgent care operations.
  • Recruited to lead marketing strategy and execution for this online user experience software provider.
  • Designed turnkey marketing tools for online corporate sponsor resource center and workplace/employee engagement campaign.
  • Create and manage implementation of integrated marketing strategies utilizing online and offline marketing tactics.
  • Launched e-commerce channel and online marketing strategy to attract new demographic target.
  • Moved all customer engagement marketing activities online; enabling 24/7 self-service marketing.
  • Led marketing strategy for online farmers market serving local communities throughout Virginia.
  • Develop and execute strategies to optimize online lead generation.
  • Introduced online contest/give-away programs which increased consumer engagement.

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7. CMO

high Demand
Here's how CMO is used in Chief Marketing Officer jobs:
  • Scan high dollar correspondence* Proctored meetings with Medicaid/CMO representatives to escalate/resolve trending denials
  • Structured profitable trading arbitrages involving senior and subordinate CMO bonds.
  • Directed group that reverse-engineered CMO structures and priced mortgage-backed securities.
  • Joined this 75-year women's luxury apparel manufacturer and direct seller as the company's first CMO to develop growth strategies.
  • Attend meetings for CMO requirements, training, technical exchanges and solutions, process determination, and Air Force advocacy.
  • Spearheaded new recognition programs, including CMO Success Story, NPS Leader and a monthly newsletter, The CMO Chronicle.
  • Traded Agency and Non-Agency CMO new issue/re-REMIC and Secondary ABS * Provided month end pricing for clients' CMO derivative portfolios
  • Prepared bi-weekly report by gathering information from the direct reports, formatting it and submitting final report to CMO.
  • Position involved all aspects of a CMO job as well as co-leadership of key decisions at the executive level.
  • Contracted early 7 steps to a CMO in Canada, and innovated a new process for API salt formation.
  • General Manager, RCDD, AFSO, CMO Provide executive leadership for all P&L activities at TexelSPL.
  • Tapped to co-found, and lead as CMO of start-up educational content company focused on STEM project-based learning platform.
  • Reversed engineered all new issue CMO's for the mortgage trading desk for a now defunct financial firm.
  • Monitor and assist with discharge planning to our CMO patient's, ACO/Accountable Care patients and DISRIP populations.
  • Maintained daily contact with CMO and his branding team, becoming the trusted go-to agency contact for CMO.
  • Fast career growth within the CMO organization in four years from TME to a Senior Marketing Manager position.
  • Recruited to MarCom-VP to build the internal marketing organization leading to a promotion to Divisional VP and CMO.
  • Utilized product portfolio knowledge from product management position to help make key global marketing decisions for the CMO.
  • Set agenda, organized video production and moderated Sr. Executive Team presentations for monthly CMO Town Hall updates.
  • Served as Chief of Staff to CMO to lead operations initiatives and support engagement across marketing teams.

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8. Email

high Demand
Here's how Email is used in Chief Marketing Officer jobs:
  • Introduced industry leading email marketing platform that generated over 300k leads and improved sales follow-up, operational communications and customer satisfaction.
  • Demonstrated critical importance of email marketing and significantly upgraded capability (segmentation, targeting, triggered communications).
  • Published several thought-leadership articles about email marketing and related topics on highly regarded business and marketing websites.
  • Developed and managed email marketing program and promotions.
  • Developed and managed an extensive email marketing program.
  • Performed digital and email marketing content development.
  • Generated an email list of 500+ within 2 months of growth hacking, designing landing pages, and social media reach.
  • Optimized marketing strategy around organic search, CPC, email, affiliate, CSE, ad display and social media advertising.
  • Lead day-to-day marketing activities of the company including SEM-SEO, conversion analysis, email marketing, customer-facing collateral, and PR.
  • Developed and implemented monthly recurring revenue programs for data rental, email marketing, web, and marketing consulting services.
  • Manage and coordinate multiple tasks with a team of channel managers to implement social marketing engagement strategies and email communications.
  • Developed and launched mobile app with over 250,000 downloads, email campaign with over 850,000 subscribers, and text promotions.
  • Lead creation and production of direct-mail, email, and website marketing materials; print advertising; and on-site promotion.
  • Proof of concept via Street Marketing, website creation, all social media/email campaigns and personalized customer loyalty efforts.
  • Sourced and nurtured new business leads via paid search advertising, targeted cold calling, and email marketing campaigns.
  • Review effectiveness of marketing campaigns including email, social media, web engagement, and implement areas of improvement.
  • Answer Clients questions and follow up on posting errors through email, MAGIC systems, and direct phone contacts.
  • Generated new prospects through several channels including affiliate marketing program, Co-reg, email, Facebook and Twitter ads.
  • Created and implemented media campaign including print, email, radio and social strategies for local small business.
  • Develop and create content for email campaigns, update e-commerce and design media content for website and/or print.

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9. Customer Service

high Demand
Here's how Customer Service is used in Chief Marketing Officer jobs:
  • Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention.
  • Direct responsibilities include departmental oversight and leadership of Marketing, Sales and Customer Service functions.
  • Market research identified customer service as the key area to improving customer satisfaction.
  • Supervised and coordinated daily activities of workers engaged in providing superior customer service.
  • Provide high-level inbound/outbound customer service to ensure customer retention and churn reduction.
  • Integrated Sales Administration with Customer Service to support growing order volume and diversity
  • Developed customer service training programs to improve customer service to donors.
  • Implemented weekly correspondence program with clients for superior customer service.
  • Provided customer service assisting in marketing and communication campaigns.
  • Processed special pricing promotional items with exceptional customer service.
  • Provided consistent and effective customer service as required.
  • Implemented Inventory/Shipping/Return procedures, streamlined collection/customer service issues.
  • Developed/managed Customer Service and Public Relations Departments.
  • Processed customer service and customer support functions.
  • Conduct radiology surveys and identify areas with regards to operational improvements that may result in raising the level of customer service.
  • Led marketing, business development, customer service and planning and logistics functions for the leading direct from grower on-line florist.
  • Exhibited exceptional customer service through formal correspondence, consistent weekly clientele rounds, and outstanding resolution of clients' concerns.
  • Appointed primary trainer for Customer Service Radiology new hires and successfully trained one third of the new hires since 2006.
  • Manage product sales, marketing, accounts, hiring, contractors, inventory, expenses, sales and customer service.
  • Directed all strategic planning for sales, marketing, and customer service operations, with P&L responsibility.

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10. Market Research

high Demand
Here's how Market Research is used in Chief Marketing Officer jobs:
  • Developed marketing plans, conducted market research, maintained oversight and administration of an international corporate sponsorship and advertising program.
  • Develop operations strategy through market research and designing branding techniques* Manage social media campaigns and assess website content
  • Performed competitive market research analysis and gathered industry and customer feedback to develop annual marketing plan.
  • Refined business and technical requirements through continuing review of product design and ongoing primary market research.
  • Generated increased traffic that enhanced profits through targeted market research and exceptional strategy planning.
  • Conduct ongoing market research to gather customer feedback and identify growth opportunities.
  • Performed independent market research and client's need analysis presentations.
  • Conducted frequent market research and competitor analysis studies.
  • Maintained aggressive market research and competitive intelligence programs.
  • Prepared Market Research/Development and Cost Analysis.
  • Coordinate meetings and facilitate market research.
  • Conduct all market research, manage social media, print and web advertising, promotions, events and public relations activities.
  • Launched a Regional Marketing program providing branches with annual market research data and dedicated marketing resources in support of acquisition goals.
  • Performed market research and created positioning documents, which helped potential investors and users understand the business and the marketplace.
  • Conducted market research, drove testing/usage (social media), and developed media plan and launch strategy for 2009.
  • Conducted market research aimed at improving sales and decreasing costs through surveying and seeking guidance from other successful entrepreneurs.
  • Brand integration of newly acquired lines of business, market research and planning and department and budget management.
  • Launched primary market research targeting 90,000 independent brokers to discover priorities, unmet needs, and engagement preferences.
  • Led intensive market research in Seattle and Tampa markets for customer definition, brand identity and product positioning.
  • Conducted extensive market research and analysis to identify our pricing, the competition, and customer needs.

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11. Facebook

high Demand
Here's how Facebook is used in Chief Marketing Officer jobs:
  • Developed social media marketing strategies for Facebook and Twitter.
  • Doubled monthly unique website visitors by re-launched social media, including blog posts, Facebook, LinkedIn and Twitter activity.
  • Created successful social media campaign that Facebook featured as a case study to demonstrate how to use its advertising platform.
  • Introduced social media to Wolfgang, launching integrated electronic B-to-C sales and awareness campaigns across Facebook, Twitter, LinkedIn.
  • Launched agency's first blog and mobilized agency's social media efforts on Facebook, Twitter and LinkedIn.
  • Defined and executed strategy for 4 Facebook pages, 5 Twitter accounts, and 2 major websites.
  • Designed, developed and launched successful branding materials across multiple platforms, including Facebook and Twitter.
  • Developed successful campaigns with YouTube, Facebook, Twitter, and other social media platforms.
  • Presented to and negotiated with the $8B NY Lottery, multiple suppliers and Facebook.
  • Created two E-commerce Websites and developed Blog, Twitter, Facebook, and MySpace accounts.
  • Administrated the Facebook page to attract more participants, resulting in increased by 30 %
  • Achieved 20% increase in Facebook fan growth through improved ads and ad targeting.
  • Established active social media community building Facebook fan base from 0 to 2700+.
  • Ranked #1 in Facebook followers for the nation among commuter rail organizations.
  • Saw a growth of 250 followers on Facebook.
  • Launched social network efforts on Facebook and Twitter.
  • Created international Facebook page with 3M fans.
  • Increase of Facebook followers by 200%.
  • Developed Facebook Fan Page, several blogs, utilize Aweber/Constant Contact for communications with consumer database.
  • Repositioned brand, communicating across marketing vehicles and achieving one-million+ views for Facebook video.

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12. CRM

high Demand
Here's how CRM is used in Chief Marketing Officer jobs:
  • Implemented a CRM/MCIF system to execute targeted direct marketing initiatives and maximize member profitability, product profitability and product penetration.
  • Analyzed existing CRM software and recommended and implemented new CRM software that facilitated sales management and performance.
  • Boosted operational and sales efficiency by implementing automation tools and CRM solution.
  • Formulated and executed CRM communication program for both consumers and merchants.
  • Provided regular contributions to several major marketing and CRM periodicals.
  • Researched and facilitated implementation of company CRM system.
  • Enhanced customer service response times by 500% through improved hiring and training practices, and implementation of new CRM system.
  • Accelerated the average deal time-to-close from 90+ to 37 days through the implementation of cutting-edge marketing automation and CRM tools.
  • Directed digital development, including web and mobile offerings and internal platform implementation of CMS, CRM and DAM systems.
  • Lead implementation of major company initiatives including installing new CRM, building two new websites, and launching new brands.
  • Integrated legacy CRM system with new marketing systems (Oracle Marketing suite) to improve data accuracy and content management.
  • Create and implement high-performing client acquisition, retention/CRM, and reactivation campaigns integral to each client's business goals.
  • Enhanced marketing and sales tools including marketing automation, CRM, and a highly effective visual ROI tool.
  • Launched PCI-DSS/ FINRA compliant cloud based CRM/ asset management platform, facilitating $813.0M in 10 months.
  • Provide CRM insight for clients via text mining from customer service notes, social media, etc.
  • Managed internal databases including Oracle's Infinite Campus, FTIN, Sales Force and other CRM queries
  • Started by manually entering data from existing in house spreadsheets into CRM excel templates for import.
  • Rolled out a CRM training program firm- wide that included the introduction of two new features.
  • Created and deployed PCI-DSS, HIPPA compliant Lead / CRM attorney practice management cloud software solution.
  • Led a team of 35 direct marketing, advertising, CRM and in house agency professionals.

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13. ROI

high Demand
Here's how ROI is used in Chief Marketing Officer jobs:
  • Designed streamlined measurement and communication processes detailing performance of marketing initiatives, enabling ROI evaluation and projecting P&L impact.
  • Launched extensive customer relationship management program to optimize ROI on marketing spend and maximize customer lifetime value.
  • Established and monitored metrics and analyzed marketing programs to measure marketing ROI and determine value and effectiveness.
  • Initiated first digital advertising program and social media engagement strategy resulting in positive ROI.
  • Realigned and developed integrated marketing function to emphasize ROI.
  • Collaborated with merchant teams to develop new tactics and improve return on existing marketing assets achieving positive ROI, +30%.
  • Captured significant ROI ($54M on $380K budget) for integrated travel-trade incentive program with British-based travel agencies.
  • Performed in-depth analysis of clients' channel conversions, solution selling and ROI to create and implement strategies for improvement.
  • Reviewed and approved all business development expenditures in relation to budget, strategic goals and defined objectives to maximize ROI.
  • Optimized budget to increase ROI reducing the cost per lead by over 100% and increased reach by 95%.
  • Reduced cost-per-catalog 17% by testing optimal page count and rolling out most successful page count based on ROI.
  • Reported ROI and Profitability by product line and store assortment to help achieve optimal product offerings within each store.
  • Increased hospital's awareness, improved reputation, reversed declining patient volumes, and improved ROI on marketing spending.
  • Developed new KPI and ROI metrics model to track, measure and optimize the impact of all marketing.
  • Developed and delivered a new set of KPI metrics to improve ROI tracking, inventory and customer activity.
  • Implemented a database driven marketing plan and outbound sales program that produced a 303% first year ROI.
  • Tracked metrics on a monthly, quarterly and annual basis to determine best ROI for financial success.
  • Conduct custom marketing and sales training, and CEO coaching on psychological relevance for unthinkable ROI.
  • Created and implemented business scorecard, ROI and key performance metrics to measure acquisition and retention.
  • Performed digital marketing audit to optimize ROI, delivering same traffic/revenue results for half the cost.

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14. Twitter

high Demand
Here's how Twitter is used in Chief Marketing Officer jobs:
  • Launched LOC Card Twitter account.
  • Attracted nearly 50,000 Twitter followers in 28 months and over 10 million monthly Tweet impressions
  • Developed Travelzoo Twitter program that won the 2009 SAMMY Award.
  • Developed and implemented social media marketing strategy including Facebook, LinkedIn and Twitter presence along with an active company blog.
  • Developed, collaborated and ensured implementation and return of all social marketing campaigns and messaging via Facebook and Twitter.
  • Developed Facebook and Twitter accounts; designed marketing brochures; managed online and email communications.

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15. Internet

average Demand
Here's how Internet is used in Chief Marketing Officer jobs:
  • Co-founded & developed/executed marketing plan for mobile app and internet based start-up with concierge service considered an industry innovator.
  • Coordinated communications and marketing in support of the acquisition of an Internet payment gateway.
  • Launched Turner Networks integrated internet advertising campaigns.
  • Created cross-marketing relationships, company referral, & internal marketing programs, Internet sites, massage therapists and the ChiroBizAcademy.
  • Established global wholesale distributor and Internet retailer of computer and network technology, electronics, software, and business supplies.
  • Created a world class web presence and initiated internet marketing and lead generation campaigns to reach new buyers.
  • Designed and implemented the marketing strategy utilizing the Internet, targeted mailing campaigns, and cold calling.
  • Performed functions encompassing Internet marketing strategy, information architecture, GUI design, and front-end programming.
  • Consulted to Worldwide Internet Consumer Retail companies on the customized development of E-Retail Commerce strategies.
  • Recognized as one of the Top 10 internet companies in Asia's Asian Business Times.
  • Created strong partnerships with powerfully positioned Internet brands to build on-line brand awareness and subscriptions.
  • Clear Channel radio campaigns: 30-second spots and Internet ads for 15 member companies.
  • Set up and managed Internet and Intranet websites and email marketing campaigns.
  • Designed and launched new thought leadership Internet portal for Crisis Readiness.
  • Led DSL project to introduce high-speed Internet service to Croatia.
  • Developed 22 episode TV, Internet, Video series.
  • Managed 5,000 servers and provided Internet marketing services.
  • Lead strategy to initiate consumer awareness regarding the importance of memorialization via internet while driving significant leads to strategic customers.
  • Co-authored eBusiness patent on internet-enabled clearinghouse network integration.
  • Performed market research, internet marketing, contract negotiation, employee strategy, sales compensation, strategic marketing planning, ecommerce.

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16. Market Share

average Demand
Here's how Market Share is used in Chief Marketing Officer jobs:
  • Achieved market share by developing and establishing promotional strategies; implementing advertising; evaluating and executing social media strategies.
  • Launched publicity program that garnered wide-scale national and local market exposure and resulted in increased market share.
  • Develop and lead implementation of solutions to increase market share, engineer profits, control expenses, and improve bottom-line profitability.
  • Introduced new advertising strategy within the Spanish subsidiary, increasing brand preference and delivering 15+% market share improvement in 2005-06.
  • Boosted market share by close to 1 point within Coca-Cola-dominated market and increased brand awareness to record levels of 98%.
  • Relaunched and grew PURELL Portables 10x becoming top performing line in category, solidifying PURELL's #1 market share position.
  • Recruited to re-vitalize and launch a former hobby business into a nationwide company with a substantial and growing market share.
  • Achieved brand perception and marketing funnel improvements with elevated creative, branding and disruptive content that increased market share.
  • Boosted market share 10% and 14% in two largest business categories by implementing new product strategies.
  • Launched company from draft business plan through initial funding and $45M IPO to notable market share.
  • Founded a strategic marketing consulting company specializing in growing brands, sales, market share and profits.
  • Develop and implement strategic marketing and public relations campaigns to increase small businesses sales and market share.
  • Acquired four companies over four years cementing market share of over 60% in three categories.
  • Delivered revenue and profit increases of 215+% and Consumer market share increase of 300%.
  • Strengthened market share in USA and Europe through effective new product and grass roots marketing efforts.
  • Develop strategies to incorporate PR and media to further enhance brand and build market share.
  • Developed new markets in Human Resources and Credit attributing for added market share.
  • Gained the #1 market share in all product lines and market categories.
  • Boosted market share & captured #1 position in core market.
  • Identified new markets, products and channels to increase market share.

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17. Strategic Plan

average Demand
Here's how Strategic Plan is used in Chief Marketing Officer jobs:
  • Formulate all marketing strategic planning initiatives for this $125 million international product development and manufacturing company encompassing three diverse divisions.
  • Directed contractors, advertising agencies, designers, research companies and others to effectively accomplish critical components to overall strategic planning.
  • Managed over 40 product development, product marketing, customer relationship marketing, field marketing and market insights/strategic planning personnel.
  • Direct responsibility for all on-line and off-line marketing, strategic planning, product development, web development and technology decisions.
  • Facilitated development of global marketing strategy, managed annual strategic planning process, and tracked goals and initiatives.
  • Created and implemented a comprehensive marketing and membership plan in-line with overall association's five-year strategic plan.
  • Directed strategic planning efforts, drove creative direction and detailed implementation of all direct marketing programs.
  • Created a structured process to facilitate strategic planning and enable effective senior management decision making.
  • Developed and implemented a new positioning statement and a three-year strategic plan.
  • Created and executed global corporate strategic plan.
  • Focused on strategic planning and positioning.
  • Achieved 30% annual revenue growth by leading marketing, product management, and strategic planning for web-based clearinghouse services.
  • Spearheaded the marketing, media sales, corporate relations and strategic planning of a major newspaper owned by News Corp.
  • Introduced structure for strategic plan, established service areas Centers of Excellence, led marketing planning, and tactical implementation.
  • Translate strategic plans and technical guidance provided by TACOM into objectives and guidance for units within my assigned regions.
  • Developed and implemented Sales and Marketing plans, which reflected the tactical implementation of the Corporate strategic plan.
  • Attended and participated in monthly Board Meetings and annual strategic planning retreats in support of this role.
  • Executed strategic plans in an agile start-up environment that demanded an entrepreneurial spirit and lightning speed.
  • Developed company 3-year strategic plan, annual P&L, and monthly sales forecasting process.
  • Guided firm management through a strategic planning process and built firm-wide consensus for the strategy.

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18. SEO

average Demand
Here's how SEO is used in Chief Marketing Officer jobs:
  • Redesigned and launched new mobile optimized corporate and individual franchisee websites with improved content and enhanced SEO.
  • Hired and trained an internal team to manage the ongoing SEO, SEM, social media, and web development activities.
  • Create and execute successful SEO and SEM campaigns resulting in an average of $100K in new revenue per year.
  • Crafted 50+ digital marketing campaigns leveraging mobile push advertising, Paid Search, SEO Optimization and Landing Page based marketing.
  • Increased SEO rankings by 172% for core keywords, achieving number one position in search engines within local market.
  • Reduced sales cycle 22% by increasing lead conversion rates to 14%; introduced stealth marketing and SEO.
  • Spearheaded creation of a dedicated SEO / SEM department that increased leads 77% and monthly traffic 63%.
  • Planned and managed SEO/SEM, worked on new business development and large account management (Stewart Title/Marsh-McClennan).
  • Created new publishing capabilities through customer partnerships to boost share-ability, loyalty, awareness, and SEO effectiveness.
  • Increased profits by over $100,000 by designing and executing a business plan utilizing SEO and SEM Strategies.
  • File growth and reactivation were key aspects of this success through targeted SEO, SEM and affiliate programs.
  • Manage SEO, digital marketing, print, broadcast advertising, celebrity endorser and social media engagements.
  • Launched SEO initiatives that grew organic traffic by 20% and lowered dependence on paid traffic.
  • Prepare digital and traditional marketing programs, SEO, SEM, Social Media, print ads.
  • Led the design of web sites and e-commerce with strong SEO/SEM to increase traffic and sales.
  • Complete revamp of e-platform including multiple new Sites, SEO, SEM, and e-commerce components.
  • Optimized web sites for SEO, built SEM and display campaigns for product launch and/or sales
  • Delivered 1.2MM leads which converted to $127.6MM in revenue from digital efforts including SEM/SEO.
  • Leveraged organic and paid SEO techniques to increase traffic to website by 400%.
  • Created SEO and website presence for ALA to generate more doctor and patient referrals.

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19. SEM

average Demand
Here's how SEM is used in Chief Marketing Officer jobs:
  • Assisted attorneys in obtaining and organizing educational seminars and determined suitable external conferences for speaking engagements;.
  • Developed, designed and implemented numerous customer seminars/workshops and designed numerous sales collateral materials and presentations.
  • Maintain investor relations throughout the completion of all projects, including post-production disbursements and tax documentation.
  • Assembled and organized patient medical record maintained and prepared records for medical records department upon discharge.
  • Planned and coordinated educational seminars for target markets to showcase our superior product lines.
  • Generated awareness through emotional appeal, promotional advertising, endorsements, and testimonials.
  • Developed effective publicity strategies resulting in 295 subscribed members during the first semester.
  • Secure promotional opportunities including celebrity endorsements, cross-platform media exposure and PR.
  • Hosted weekly educational events and seminars for customers and private organizations.
  • Inform transition from overhead-heavy in-house manufacturing to lean contract assembly model.
  • Managed process which ensured health plan reimbursement for hospitalization.
  • Participated in the ISDA Fundamentals of Commodity Derivatives Seminars.
  • Created advertisement material by outsourcing graphic designer.
  • Prepared and disseminated information with external agencies.
  • Conducted control learning seminars across Finance department.
  • Direct launch acquisition channels including SEM, Affiliates, Display, Mobile, Digital Video, Social Media, E-Mail Marketing.
  • Secured endorsement as official Obama Wear for President Obama's 2008 presidential campaign, as well as endorsements from numerous celebrities.
  • Assembled and led 30-person marketing team for communications, promotions, publishing, public/media relations and The Conference Board Review magazine.
  • Planned, designed and hosted monthly networking events, seminars and special interest groups for up to 250 individuals per event.
  • Key outcomes included consolidation of over 85 direct buyers and distributors of PTS products into eight semi-exclusive, long-term contracts.

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20. Product Management

average Demand
Here's how Product Management is used in Chief Marketing Officer jobs:
  • Managed Product Marketing and Applications Engineering teams responsible for market-segment focused product management and technical product and process support.
  • Directed integration of marketing and product management efforts for three key strategic acquisitions.
  • Rationalized product portfolio and instituted product management process with x-functional decision gates.
  • Developed and implemented service and product management process including financial tracking metrics.
  • Provided extensive product management direction and guidance to the development team.
  • Restructured Marketing team around channels and product management/portfolio development.
  • Created all sales, marketing, product management and event/ trade show initiatives, collateral and training materials for client requirements.
  • Implemented new product management structure and focus to drive website conversion rate, resulting in 12% overall site conversion increase.
  • Coordinated future market oil commodities transactions, hedging and contracting of crude products and derivatives with the Product Management area.
  • Recruited into a new role to lead development and execution of AINS' global marketing and product management strategy.
  • Led internal communications for 1,900+ product management & marketing employees including creating and managing the Intranet.
  • Recognized as top 100 innovator company and top 100 private company; directed product management function.
  • Directed all marketing related activities for the company including product management and redesign of the website.
  • Managed overall operations, including marketing, product management, editorial, account management and PR.
  • Report directly to the CEO, responsible for all aspects of marketing and product management.
  • Led team of 33 in product marketing, product management, and technical marketing.
  • Managed global strategy, marketing and product management teams in 13 countries.
  • Improved Product Management function and introduced product road maps.
  • Lead the development of strategy and execution of all Product Management and Communications efforts for Matthews $550M Memorialization division.
  • Implemented formal product management function supporting engineering's shift to agile development employing both Scrum and Kanban methodologies.

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21. Web Content

average Demand
Here's how Web Content is used in Chief Marketing Officer jobs:
  • Implemented a highly successful web content strategy, saving an estimated $5-7 million annually.
  • Designed and implemented the web content governance process across the company.
  • Created, tested, monitored, and directed web content.
  • Created and distributed co-branded print and electronic marketing materials, web content, promotional email communications and contractual literature.
  • Championed global corporate initiative to consolidate and integrate customer registration, service and sales databases, e-commerce and Web content management systems
  • Maintained web content by updating existing and posting new information using Web Edition content management system.

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22. Customer Acquisition

average Demand
Here's how Customer Acquisition is used in Chief Marketing Officer jobs:
  • Developed and implemented marketing initiatives for business lines, including Insurance, Travel, Auto Repair, and Customer Acquisition/Retention.
  • Reorganized and expanded the marketing department, providing the capacity to explore new customer acquisition strategies and business expansion opportunities.
  • Launched Total Access (integrated on-line/in-store rental) nationwide, and developed marketing and customer acquisition plans.
  • Designed, implemented and executed growth and customer acquisition strategies.
  • Directed customer acquisition across all organic/paid digital and partner channels.
  • Profit & Loss responsibility for $50MM gift certificate and corporate sales, customer acquisition, retention, and win back.
  • Worked with global brands from launch to scale, including brand marketing and growth hacking customer acquisition and retention programs.
  • Helped companies drive substantial awareness, customer acquisition, and revenue growth through strategic joint marketing initiatives in vertical markets.
  • Developed retail sales strategy, recruited sales team, and was responsible for customer acquisition and deposit goals.
  • Led the creation of TV commercials and the innovative DRTV testing, which analytically demonstrated new customer acquisition.
  • Beat the annual plans for customer acquisition, acquisition costs, and repeat usage.
  • Acquired 125K new customers per year by building ongoing customer acquisition program.
  • Established analytics driven decision- making through the definition of enhanced key performance indicators for customer acquisition and engagement.
  • Created financial plans, proforma financial models, marketing collateral and presentations for customer acquisition and fundraising.
  • Facilitated rebranding with appropriation of UI/UX to drive 20% more customer acquisitions.
  • Created the customer acquisition strategy and marketing team to support corporate goals.
  • Increased new customer acquisition by 16% for Dyenomite Apparel; Historically, Dyenomite primarily distributed its products through national wholesalers.
  • Develop customer-centric communication platforms for branding, and multi-channel communication campaigns for customer acquisition and retention.
  • Major Accomplishments: Increased sales by 100% within 6 months and doubled new customer acquisition Expanded GM by +1000 bps.
  • Key Contributions: Introduced new, highly scalable affiliate marketing model at Liberty's lowest ever customer acquisition cost.

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23. Strategic Partnerships

average Demand
Here's how Strategic Partnerships is used in Chief Marketing Officer jobs:
  • Cultivate strong collaborative relationships through creating strategic partnerships and alliances that accelerate market share growth grow profitability.
  • Cultivated effective strategic partnerships with industry professionals and vital contacts.
  • Secured strategic partnerships to provide advanced global customer intelligence framework.
  • Developed sales organization and established strategic partnerships.
  • Increased revenue 4% by developing, branding and introducing new consumer product for distribution through strategic partnerships in 17 states.
  • Created and managed strategic partnerships that built opportunities to significantly grow OSMA revenues and membership dues categories.
  • Formed strategic partnerships with local businesses and worked with high profile political candidates as well as celebrities.
  • Developed global strategic partnerships in the United States and Europe.
  • Developed 13 strategic partnerships with key companies such as Samsung.
  • Formed strategic partnerships with domestic manufacturers, including OpenMesh, and Chinese corporations, such as Furi Weighing Technologies.
  • Formed strategic partnerships with Loehmann's Department Stores, Sears, Beacon's Closet and other Fortune 500 Companies.
  • Developed strategic partnerships and an in-house advertising program to acquire new clientele.Key Contributions: Created Nevada s first financed charter offering.
  • Initiated strategic partnerships with BMW, Hard Rock Caf , the NBA, and 20th Century Fox Films.

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24. Saas

average Demand
Here's how Saas is used in Chief Marketing Officer jobs:
  • Founded the company as a leading-edge provider of Internet-based SaaS offering for build-to-order manufacturers.
  • Revamped company branding and positioning from services to a SaaS technology platform company.
  • Web-based real-time SaaS trading platform targeted major broker-dealers.
  • Directed product management; introduced flagship product (UTM); simplified pricing - SaaS - across entire portfolio.
  • Led revenue generation including sales, marketing, product and account management for this $10M SaaS provider.
  • Distributed the company software as a SaaS provider and able to make 55% profit of it.
  • Monitor churn rates for SaaS based provider and optimize automated content and communication to minimize churn.
  • Networked with channels to co-market SaaS.
  • Engaged by CEO and Founders to develop overall marketing strategy for Radiation Oncology SaaS start-up.
  • Worked closely with engineering on software, open source and SaaS roadmaps.
  • Launched exciting new products like Mobile Testing and SaaS Testing.
  • TEAM AND PRODUCT MANAGEMENT Finalist in UCSD s 2013 E-Challenge business pitch competition, with a B2B SaaS platform.
  • Created IBM Cloud Computing, SAAS, SunGard, VMware marketing programs with 20%+ response rates.
  • Performed full product rebranding as part of SaaS rollout, introducing new iconography and more intuitive naming conventions.

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25. B2C

average Demand
Here's how B2C is used in Chief Marketing Officer jobs:
  • Developed the vision and strategy to realign marketing organization into a customer-focused-integrated-ROI driven B2B and B2B2C organization in first three months.
  • Hired to lead all aspects of B2B and B2C sales and marketing strategies focused on accelerating growth for company experiencing losses.
  • Led marketing activities for GMAC Mortgage including business- to -consumer (B2C) and business- to- business (B2B) efforts.
  • Created A/B testing and modeling to optimize lead generation, doubling B2B leads and increasing B2C leads by 35%.
  • Developed strategic business and marketing plans, including progressive digital and traditional marketing, for both B2B and B2C.
  • Led development of first-ever customer marketing database, enabling business units to properly target B2C and B2B segments.
  • Developed marketing presence through highly targeted B2B/B2C audiences on digital, social, and public relations platforms.
  • Founded boutique consultancy providing B2C and B2B brand, marketing, and customer acquisition expertise.
  • Executed a B2B, B2C e-commerce solution resulting in 140k in new business.
  • Lead all aspects of building new B2C and B2B Real Estate Acquisition Company.
  • Developed two web sites that balanced brand building and B2C sales.
  • Apply results to link B2C & B2B acquisition strategies.
  • Experience in both B2B and B2C categories.
  • Created communications strategy for wholesale apparel and B2C e-commerce site.
  • Mortgage Services (B2C; Revenue = $80MM) Developed and executed plans to bring CFG to bottom-line profitability.
  • Offer business analysis, marketing strategy, brand development, lead generation, B2B/B2C marketing consulting.
  • Repositioned brand with core products focus changing from B2C model to B2B model.

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26. Project Management

average Demand
Here's how Project Management is used in Chief Marketing Officer jobs:
  • Increased international marketing capability by establishing planning, project management processes, and staff training through effective change management.
  • Developed and implemented project management system and trained facilitators for critical projects including acquisitions and product launches.
  • Cloud-based project management leader in Russia.
  • Project Management of upstream development work.
  • Work closely with procurement and sourcing managers, project management team, engineering team and Contact Account Manager for external manufacturer.
  • Created and oversaw an innovative, fiscally conservative Project Management Office (PMO), streamlining and optimizing project activities.
  • Reorganized and stabilized team, added new processes, project management tool and metrics to achieve growth without increasing staff.
  • Established and maintained superb, professional and proactive working relationships with all members of supply chain project management team.
  • Project Management: Held monthly meetings to ensure all fundraisers were efficient and scheduled during the correct time.
  • Established creative operations and project management to help prioritize work flow for internal team members and outside resources.
  • Created and deployed AGILE/ XD development process, training & project management tools for client requirement.
  • Initiate and monitor the assigned product launches using a project management approach.
  • Budget planning and management, forecasting, and project management.
  • Provide strong project management, budgeting and consultative skills.
  • Oversee sales, marketing & project management teams.
  • Implement accounting, and project management processes.
  • Engaged in project management and administration/organization duties to a multi tier team with various direct reports over numerous departments.
  • Project management during Xposure Productions peak expansion and preparing for successful company sale.
  • Google Analytics; and Project Management Skills Used Negotiation Creativity Analysis Sales
  • Process Improvement: Introduced and centralized project management processes.

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27. Demand Generation

average Demand
Here's how Demand Generation is used in Chief Marketing Officer jobs:
  • Lead corporate branding, marketing and communications strategy with emphasis on demand generation to support business growth and brand awareness.
  • Generated 300% increase in sales-qualified leads by optimizing marketing communications and demand generation process.
  • Identified demand generation deficiencies and worked with sales operations to improve sales execution.
  • Created demand generation campaigns for two company divisions.
  • Demand generation and marketing automation services provider.
  • Achieved complete automation of demand generation.
  • Managed all non-tech strategy and operations: demand generation, vendor training, GTM execution, key partnerships, and relationships.
  • Implemented a number of new programs, radically improving corporate website, demand generation, market coverage and analyst engagement.
  • Created SCORE (Simple, Clear, Optimal Revenue Enhancement) demand generation program based on expertise in marketing.
  • Co-founded company, developed strategic marketing plan and created all advertising, demand generation, and public relations vehicles.
  • Transitioned company website from information portal to an integral part of the demand generation toolkit.
  • Formed leading edge demand generation engine to target the mass market, re-engaging acquisition.
  • Optimized demand generation increasing conversion rate by 4.3X and ARR by 36%.
  • Created lead demand generation and referral programs that delivered jobs to contractors.
  • Launched Eco consumer-demand generation programs as NFL Official HDTV with Best Buy.
  • Developed and delivered aggressive demand generation program, content factory, and buyer's journey-based demand generation campaigns.
  • Led marketing function restructure, brand repositioning, thought leadership, marketing mix, social and digital marketing and demand generation.
  • Doubled demand generation throughput every year and established marketing automation processes for lead capture, nurturing, scoring, and analytics.
  • Key priorities were to refocus the messaging, build a stronger demand generation engine and establish a formal marketing community.
  • Launched Demand Generation Campaigns - Successfully drove content marketing campaigns across multiple medium globally that included webinars and thought leadership content.

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28. Special Events

average Demand
Here's how Special Events is used in Chief Marketing Officer jobs:
  • Coordinate and manage the Bank's significant community/school/athletic support commitment budget and allocation and direct all bank special events.
  • Initiated, coordinated and directed over 70 special events resulting in over 10,000 workable leads for prospective candidates.
  • Managed staff of 15+ employees and directed special events for more than 10 clients at a time.
  • Coordinated special events, including the annual meeting, member educational sessions and community events.
  • Developed three new special events, the first in the agency's history.
  • Plan special events, including a conference exclusively for IFGW agents.
  • Host and organize special events for Chinese and American important holidays.
  • Produced sales collateral for all print and digital venues including real estate propertybrochures, monthly newsletters and special events promotions.
  • Developed strategies for capital campaign, fundraising and special events.
  • Coordinated special events and tastings and sold product to local and regional "locovore-oriented"businesses.

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29. Brand Strategy

average Demand
Here's how Brand Strategy is used in Chief Marketing Officer jobs:
  • Created complete brand strategy, identity development, positioning for overall visibility in regional market.
  • Developed initial and future brand appearance and overall brand strategy.
  • Contributed to corporate efforts to identify a unified brand strategy as well as integrate the corporate culture of two companies.
  • Developed brand strategy, line plan, graphics package and all other marketing tools to support initial product launch.
  • Created brand strategy and identity, as well as the business plan and platform for all commercial sales efforts.
  • Developed holistic brand strategy and delivered marketing assets contributing to the largest IPO in 2015 raising ~$3B.
  • Led brand strategy changes including market research, data analysis, value proposition evolution, and identity changes.
  • Led marketing brand strategy for The Family Comedy Tour product development and national launch.
  • Directed and managed brand strategy, marketing strategy and new product launches.
  • Led corporate brand strategy for this $60MM Publishing Company.
  • Develop brand strategy and lead all marketing efforts for Kognito, a leader in digital learning experiences that change health behaviors.
  • Served as agency strategist and account director, responsible for client brand strategy, content marketing, digital channels and analytics.
  • Developed a new brand strategy and launched a new brand identity including a branded user interface in the products.
  • Lead a 8-person team across three continents to drive sales, integrated marketing, and brand strategy.
  • Architected brand strategy and marketing, e-commerce, entertainment and nightlife, PR and training.
  • Secured affiliate network marketingcontracts with 20M health and wellness consumers, formulatedbrand strategy, developed diversified product offering.
  • Designed visual and brand strategy for the Pamplin College of Business student-run organization, PRISM: Pamplin Reinventing Social Media.
  • Lead the brand strategy and planning process to reposition the company for futuregrowth.

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30. Google Analytics

low Demand
Here's how Google Analytics is used in Chief Marketing Officer jobs:
  • Used different tools to collect and analyze data (survey, Google Analytics, SQL).
  • Used Google Analytics to monitor web user activity and connected incoming leads to Sales Force.
  • Optimize with usability testing & Google Analytics.
  • Used Google Analytics to study trends and help create marketing strategies Built and maintained relationships with strategic partners
  • Increased membership by 20% through development of marketing strategy Monitored viewer trends with use of Google analytics
  • Benchmarked AdWords and AdSense campaigns through Google Analytics.
  • Developed analytics function and managed metrics vendors, including comScore, Omniture and Google Analytics.

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31. PPC

low Demand
Here's how PPC is used in Chief Marketing Officer jobs:
  • Use advanced social media tools to support branding and digital messaging (SEO, PPC, Twitter, blogs).
  • Designed digital marketing strategies for demand generation, including affiliate marketing, SEO, PPC, and social media.
  • Handled advertising, PPC/SEM, system integration and editorial calendar for all social media outlets and author blogs.
  • Created web-based lead generation machine utilizing SEO, SEM, PPC; reduced sale cycle by 30%.
  • Managed Facebook Mobile App PPC campaign for app during a short focus period with strong results.
  • Redeveloped corporate marketing strategy to consist of social media, e-mail, and PPC marketing.
  • Implemented and optimized PPC, SEO, SEM, social media and performance marketing strategies.
  • Manage nearly $1,000,000 PPC advertising budget for national educator.
  • Developed and managed all SEO and PPC marketing efforts.
  • Spearheaded all digital marketing including Paid Search (PPC), SEO, programmatic, retargeting and affiliates.
  • Used SEM and PPC to promote on Adwords, Facebook, & YouTube.
  • Design new PPC digital ads, incorporating remarketing integration and extensive Google analytics.

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32. Press Releases

low Demand
Here's how Press Releases is used in Chief Marketing Officer jobs:
  • Research publications for advertising opportunities and press releases.
  • Integrated communications plans that consisted of Press Releases and Media Advisories; utilized Media & PR background to create relationships.
  • Reviewed and approved marketing and promotional related material, including press releases, speeches, advertisements and branding articles.
  • Create press releases, calendar releases and informational media alerts for all events, personnel changes and announcements.
  • Promoted event by sending press releases to media outlet, posting event listings and purchasing paid advertising.
  • Issued press releases for new product launches and significant new features and capabilities for existing products.
  • Hired PR Agency and developed initial national press releases to build consumer and franchise prospect awareness.
  • Defined and implemented TIE's PR strategy including writing all white papers and press releases.
  • Developed a series of press releases highlighting brokers and the ultra-luxury properties being marketed.
  • Write web & promotional copy, press releases, and handle media requests.
  • Coordinated the development and distribution of over 20 press releases to date.
  • Draft and participate in all press releases and all media outlets.
  • Generated press through targeted press releases and personal contacts.
  • Produce articles, photographs and press releases for distribution.
  • Created press releases on behalf of the unit.
  • Write and post Press Releases.
  • Drafted /directed all media relatios, pr, press releases and integrate communications plans for JPC, Ebony and JET.
  • Assisted in the design of all marketing materials, press releases, webinars and trade show design and planning.
  • Defined each client 's experience as leading industry expert through press releases and media publications.
  • Write press releases, web site copy and Facebook postings.

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33. Real Estate

low Demand
Here's how Real Estate is used in Chief Marketing Officer jobs:
  • Designed MYSQL database and performed complex data operations to analyze Florida real estate transactions to generate qualified agent leads.
  • Developed and communicated firm's overall marketing strategy for expansion and real estate project development.
  • Identified and targeted customers for real estate and other lending products utilizing marketing communications.
  • Company has created and currently manages/hosts 100+ websites in multifamily real estate vertical.
  • Established and drove marketing strategy for Cole Real Estate Investment Capital Markets and Real Estate divisions.
  • Founded and co-owned private equity real estate development firm; led company of 30 employees.
  • Attend Real Estate exhibitions, events and demonstrations to represent the employing organization.
  • Added Product Management, Public Relations, and Real Estate Marketing functions.
  • Developed a Brand Marketing Plan for this start-up real estate company.
  • Supported $2.5 billion of commercial real estate acquisitions in 2010.
  • Work with 25+ clients including real estate agents.
  • Led product development efforts and key technology decisions for creating effective real estate technology solutions for Amerivest agents.
  • Developed new website to accommodate three unique user experiences - individual investor, financial advisor, and real estate professional.
  • Teamed with charities on fundraising efforts and collaborated with restaurants and real estate firms to build business.
  • Challenged to launch a disruptive real estate technology brand providing Uber-like services to potential home buyers.
  • Determined buyer's needs regardingreal estate.
  • Acquired a diverse-industry small business client base spanning real estate, nonprofit, healthcare, travel, and eCommerce sectors.

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34. Product Strategy

low Demand
Here's how Product Strategy is used in Chief Marketing Officer jobs:
  • Developed product strategy, features/functions, market positioning, pricing, and financial performance objectives for the platform.
  • Embedded product strategy into core marketing functions to capture value and drive competitive advantage.
  • Drive marketing and product strategy since company inception.
  • Joined startup company to establish product strategy and product management.
  • Defined product strategy, including user experience, interface design, pricing, positioning, and competitive analysis.
  • Develop product strategy and marketplace roadmaps, which consider trends, indicators and competition.
  • Established a viable product strategy in replacement of an unachievable, big-bang technology vision.
  • Lead brand development, inform product strategy and company roadmap.

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35. Business Model

low Demand
Here's how Business Model is used in Chief Marketing Officer jobs:
  • Utilized a business model canvas to highlight value proposition, unfair advantage and competitiveness of the innovation.
  • Conducted extensive market research and competitor analysis to determine viability of new business model.
  • Developed company business model, including strategic marketing initiatives.
  • Developed business model and strategy.
  • Leveraged new business model and increased revenue $12.2M in one year; facilitated acquisition by Intuit.
  • Negotiate with future partners for brand development that extends off of the Shadow Business Model
  • Developed and created the ecosystem of o2o food delivery business model in BIG10 area.
  • Launched a successful new collocated business model at a time of industry contraction.
  • Decided the business model and the strategy of entering to the market.
  • Developed strategic marketing plans, business models and plans.
  • Conceptualized and developed the business models and scenarios for profitability including sponsorships and ticket sales.
  • Multi-sided business model and co-operative development.
  • Examined the strategy and sustainability of SAS' subscription based business model Evaluated SAS' business model with its closest competitors.
  • Assisted in the creation of proof of concept and all areas of the business model for a wearable electronicsstartup.
  • Acquired character licenses to fill gap in portfolio, a new business model for Evenflo.
  • Developed models with underwriting to assess merchant risk due to business models and chargebacks.
  • Cofounded a startup with a business model focused on treatment of hydraulic fracturing wastewater.

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36. Direct Reports

low Demand
Here's how Direct Reports is used in Chief Marketing Officer jobs:
  • Provided assistance to direct reports as necessary.
  • Reported to the Global Vice President & General Manager, managed 5 direct reports, and a staff of 73 professionals.
  • Worked closely and managed 85 staff with 15 direct reports in offices in the US, Canada, Malta and Korea
  • Reported to the CEO and with Executive Staff responsibilities, 8 direct reports and 75 indirect reports.
  • Mentored direct reports to cultivate skills and to increase consciousness of the interrelationship between each department.
  • Supervised 10 direct reports along with 5-8 interns; organization budget was $6 million.
  • Created marketing organization to support expansion, 45-50 team members including 6 direct reports.
  • Manage a 12-person marketing team and 4-person product design team through 4 direct reports.
  • Lead and manage a staff of 4 direct reports and 23 staff members.
  • Trained new admin staff, supported direct reports and their respective staff.
  • Managed team of 6 direct reports and a total team of 30.
  • Reported to CEO; management committee member with six direct reports.
  • Increased sales and developed team with over 25 direct reports.
  • Reported directly to CEO and managed 5 direct reports.
  • Manage 4 direct reports and key agency relationships.
  • Managed $1.5M budget; 7 direct reports.
  • Direct reports included all country managers.
  • Full P&L; 5 direct reports.
  • Staff: 3 direct reports.
  • Re-organized sales & marketing operational structure from multiple direct reports to CEO into streamlined Director-Manager structure under the CSMO.

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37. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Chief Marketing Officer jobs:
  • Spearheaded the development of the company's website, including strategies for search engine optimization.
  • Led re-branding campaign and website re-design with search engine optimization (SEO) tactics.
  • Achieved a 45% increase in web traffic through Search Engine Optimization initiatives.
  • Freelance company - Web development, brand management and search engine optimization.
  • Developed link building and social media strategies for Search Engine Optimization.
  • Developed Search Engine Optimization plan for current websites.

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38. Value Proposition

low Demand
Here's how Value Proposition is used in Chief Marketing Officer jobs:
  • Developed go-to-market-strategy, and value proposition based upon proprietary Customer Obsession Program and Smart Desktop Solutions.
  • Developed a new customer value proposition and designed a supporting customer reference program.
  • Developed succinct value propositions and launched recognized disruptive technologies.
  • Overhauled corporate identify and value proposition.
  • Introduced new brand platform and positioning in response to enhancing the firms' value proposition and updating image.
  • Developed brand identity - logo, color palette, value proposition, and messaging by target persona.
  • Led the marketing efforts to support the growth of commercial litigation and unique value proposition.
  • Defined value proposition, business plan, brand positioning, platform functionality and service offerings.
  • Implemented a new brand architecture, value proposition, vision and mission for the company.
  • Researched core users to strengthen value proposition in order to maintain/increase share of wallet.
  • Identified value propositions / messaging for the company's promotional and growth campaigns.
  • Resulted in market leading value proposition, profitability, and rapid growth.
  • Created the proper positioning statement and the value proposition.
  • Authored white papers to promote technology and value proposition.
  • value proposition and overall brand aesthetic reflecting full organizational buy in.
  • Generated $1.5B in new assets through development and launch of de novo unsecured lending products with unique competitive value proposition.
  • Understand target market and enhance the Taber brand by reinforcing the value proposition via all available marketing channels.
  • Initiated expansion of value proposition beyond Workers' Compensation to include productivity through the lifecycle of an employee.
  • Crafted compelling value proposition for clients; recognized as leader in category by Gartner analysts.
  • Overhauled and crafted new sales enablement tools, value propositions and marketing collateral.

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39. Trade Shows

low Demand
Here's how Trade Shows is used in Chief Marketing Officer jobs:
  • Led successful branding strategy and strong market awareness in support of key consumer electronics trade shows such as CES, CEDIA.
  • Organized the company attendance at five national trade shows as part of the sales strategy, which resulted in new business.
  • Directed art agency in the creation of print, direct mail and collateral for trade shows and product campaigns.
  • Attended national trade shows to bring in new products, services and clients to increase sales.
  • Traveled to trade shows and to meet with existing customers and potential new clients.
  • Maintained a customer-focus through market research, trade shows, and direct engagement.
  • Designed and managed new branded trade shows display with dealers in 25 countries.
  • Keynote speaker - Audiences up to 700 - industry forums and trade shows.
  • Conducted presentations at trade shows, associate meetings and expo's.
  • Organize and sell at all company trade shows and expos.
  • Increased market awareness through trade shows and community events.
  • Attended consumer electronics trade shows, fairs, exhibitions and conferences in Japan, Korea, Taiwan, and Hong-Kong.
  • Directed, supervised, and managed employees at external marketing events including trade shows.
  • Traveled nationally and internationally to forge key relationships with key influencers and led participation in conferences and trade shows.
  • Trade Shows: Implemented pre-event, on-site and post-show program that increased revenue 52% across 25+ tradeshows.

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40. Customer Base

low Demand
Here's how Customer Base is used in Chief Marketing Officer jobs:
  • Charged with diversifying the customer base, establishing strategic direction and providing structure and operations for launching new software based products.
  • Cultivated strong relationships with team members, grew an audience and customer base, and fostered successful partnerships with local business.
  • Improved the quality and diversification of the customer base by building a reputable broker network trained in available products and services.
  • Established a successful in-house call center department to promote direct response sales with the company's customer base.
  • Designed and implemented a strategic business plan that expanded company's customer base and ensure its strong presence.
  • Increase sales and grew the customer base through improved marketing, product management, and brand awareness.
  • Expanded customer base through targeted marketing which impacted revenue 110% on average year over year
  • Increased customer base to over 10 organizations within short period through efficient marketing and advertising.
  • Achieved annual revenue of over $34m with a customer base of approximately46k.
  • Strengthened relationships with existing customer base and rebuilt sales pipeline to increase profits.
  • Partner in a custom image processing lab with a global customer base.
  • Managed a customer base of 500 clients locally and international.

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41. LLC

low Demand
Here's how LLC is used in Chief Marketing Officer jobs:
  • Analyzed and restructured the international distribution partnerships resulting in over 20 countries successfully distributing products of Head Chefs LLC.
  • Managed all aspects of DGS EDU, LLC subsidiary (a $10 million/year lead generation business).
  • Managed marketing strategies initiated by Like-able Media LLC with a $200,000 annual budget.
  • Founded Flock-University, LLC with two other individuals with backgrounds in computer software programming.
  • Assisted Founder with formulation of the LLC/Operations Agreement.
  • Implement systems and procedures to improve exposure of the brand and promotion of the Rat City Rollergirls, LLC.
  • Launched successful entrepreneurial venture for industry-first, dual-purpose beauty product, Kissamint LLC.
  • Designed and wrote Omnitribe, LLC branding guidelines and strategic marketing plan.
  • Developed a nationwide multimillion dollar sponsorship program with Media Link, LLC.
  • Subject was acquired by Theken Spine, LLC.
  • Advised on purchase of and successfully integrated Sureprint, LLC a software company that provided key middleware for prospective clients.
  • Co-created the concept for the Shazzle peer-to-peer file sharing application and assisted in founding Shazzle LLC.

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42. Instagram

low Demand
Here's how Instagram is used in Chief Marketing Officer jobs:
  • Launched Twitter and Instagram accounts, as well as got to 10,000 followers each.
  • Managed our Instagram account which has gained over 2,000 followers in six months.
  • Helped grow Instagram following from 0 to 10.5K followers in 7 months.
  • Partner with bloggers and Social media influencers to promote brand awareness by, creating SnapChat and Instagram Story takeovers.
  • Recruited influencers on Instagram with 20K-200K followers to become brand affiliates and drive preorder sales.
  • Market research on our client base-Managed Instagram-Worked closely with photographers to get the best shots-Sent out promotional emails-Organized events

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43. Corporate Communications

low Demand
Here's how Corporate Communications is used in Chief Marketing Officer jobs:
  • Led worldwide marketing strategy and execution, corporate communications and analyst relations for a start-up enterprise software development company.
  • Created the go-to-market strategy and oversaw all corporate communications, product marketing, distribution, and editorial functions.
  • Facilitated all internal and external corporate communications inclusive of building a corporate network of accomplished minority professionals.
  • Implement a culture of a collaborative one-team environment developing strategy providing vision and leadership to corporate communications.
  • Managed media relations, corporate communications, interactive marketing, and Web initiatives.
  • Handle public relations and corporate communications designed to deliver a brand-consistent message.
  • Worked with marketing and corporate communications teams to solve communication issues.
  • Managed corporate communications and supported investor relations and quarterly earnings communications.
  • Direct cogent marketing and corporate communications.
  • Managed all corporate communications, marketing, public relations, advertising, venture capital and investor relations for e-marketplace site launch.
  • Lead efforts with development and execution of marketing programs, corporate communications including PR and advertising & media.
  • Overhauled and redesigned Corporate Communications team to improve both the depth and breath of the relationships.
  • Delivered $10+ million in advertising value by re-establishing Corporate Communications and PR function.

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44. Youtube

low Demand
Here's how Youtube is used in Chief Marketing Officer jobs:
  • Worked with outside firm to create teaser video to promote products and build tribe on YouTube prior to launch.
  • Generated hundreds of thousands of views and comments on YouTube and constant stream of Tweets.
  • Developed, pitched, launched and managed original YouTube channel SPACES.
  • Presented compelling 4D animations on YouTube.
  • Added ecommerce website, integrated SoundCloud, PayPal, YouTube, Commenting, and Social Media.
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.

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45. Graphic Design

low Demand
Here's how Graphic Design is used in Chief Marketing Officer jobs:
  • Managed all branding, creative content, marketing materials and promotional efforts for RCA, including graphic design and copy;.
  • Recruit, hire and supervise staff, including creative directors, graphic designers, application developers and new media professionals.
  • Handled a variety of marketing materials and presentation styles while utilizing graphic design software to carry out work processes.
  • Led product innovation, marketing, brand management, product management, trade marketing, and graphic design.
  • Work with graphic designers to discuss project ideas, concepts, and materialize them in a visual form.
  • Led marketing, social media, events, market research, graphic design, and product innovation.
  • Oversee teams that handle graphic design, content creation, website development, finances and accounting.
  • Managed marketing team, budget, and interactive and graphic design firm relationships.
  • Led creative/graphic design team in developing unique and iconic client branding.
  • Hired, trained and directed a cross-functional staff of graphic designers, videographers, and web developers.
  • Managed team of graphic designers and editors to optimize content for Social Media - Marketing Mailchimp,.
  • Assist graphic design team with content creation and design that help drive marketing-qualified leads.
  • Drive profitability and revenue growth for a leading DIY graphic design startup, LogoGarden.com.
  • Performed creative graphic design for website and traditional marcom.
  • Web Developer System Branding Content Management Graphic Design

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46. R

low Demand
Here's how R is used in Chief Marketing Officer jobs:
  • Represented the division on a national basis by serving as national advisory committee member for emergency services and marketing/communications.
  • Led N. America system-wide Sustainability value chain strategy, 5-Division 3-Country 80-manager Team and commercialization plan as global pilot.
  • Created new revenue generating business opportunities that connected existing and new hardware to networked solutions creating new products/services.
  • Developed standardized, realistic, achievable commission and bonus structures that met organizations overall growth goals.
  • Forged relationships with numerous stakeholder groups creating and strengthening partnerships within minority communities and organizations.
  • Developed business alliances with financial institutions and self-directed investor products to grow new revenue streams.
  • Directed marketing and membership strategy by building, evaluating, executing a dynamic business plan.
  • Provided business insights, market research and marketing performance evaluations to executive management teams.
  • Directed all new business development activities and coordinated variety of integrated communication channels.
  • Provided forecasting of sales projections, maintained client relations and managed customer database.
  • Project included development of new brand/restaurant identity, user experience and marketing elements.
  • Collected patient, employee and referral feedback for operational continuous quality improvement.
  • Consulted regional retail clients on media strategy and general marketing practices.
  • Identify business uses for technology enabled market and customer intelligence.
  • Managed reviews and collected and analyzed data on event performance.
  • Launched high-impact marketing communications campaign involving traditional and digital media.
  • Established metrics-driven platform for innovation and sustainable growth and profitability.
  • Established system-wide marketing and public relations policies and procedures.
  • Identified and leveraged unique selling proposition and competitive advantage.
  • Led major change initiative to optimize agency partnerships.

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47. Linkedin

low Demand
Here's how Linkedin is used in Chief Marketing Officer jobs:
  • Boosted LinkedIn followers by 275 percent over two years.
  • Developed social ads, initiated LinkedIn procurement group.
  • Utilize LinkedIn to connect with professionals worldwide
  • Increased average LinkedIn engagement from .44% to 3.67% per post over a six month period using discussion oriented topics.
  • Handled correspondence with advertisers and supervised social media outreach, including Facebook and LinkedIn, to engage current and potential clients.
  • Developed comprehensive social media strategy and grew Facebook, Twitter, and LinkedIn fan base thus positively impacting brand awareness.

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48. Annual Sales

low Demand
Here's how Annual Sales is used in Chief Marketing Officer jobs:
  • Prepared Annual Sales Budget, and set ambitious sales and margin goals, which were routinely met or exceeded.
  • Developed B-B marketing strategy to support $500-950 mil- lion in annual sales of non-traded REIT products.
  • Developed plan for acquiring new company and added $15 million to annual sales.
  • Rated A+ with Better Business Bureau and annual sales revenue of 4-5 million.
  • Developed annual sales and marketing plan, budgets and execution strategies.
  • Projected annual sales volume of approximately $80 million in 2008.
  • Exceeded initial annual sales goals by 123%.
  • Attained average annual sales growth of 45 percent during four-year period by formulating and implementing international sales and marketing strategies.
  • Developed and implemented marketing plans for DMA Co-ops that consistently delivered annual salesgrowth of over 5%.
  • Reported directly to President and CEO Managed Annual Sales and Expense Budgets Developed marketing campaigns

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49. YOY

low Demand
Here's how YOY is used in Chief Marketing Officer jobs:
  • Led the development of an improved mobile app, then drove record downloads, +280% YOY.
  • Developed a comprehensive marketing plan, contributing to +25% YOY growth in weak industry conditions.
  • Achieved cash-flow positive operations in 5 months and achieved +30% YOY revenue growth.
  • Develop and execute integrated marketing campaigns resulting in sustained 80% YoY growth.
  • Increase direct spend 20% YOY by reallocating unproductive or indirect spend.
  • Increased Q4 sales pipeline by 42 percent YOY.
  • Net revenue up +93% YOY.
  • Generated 20% YOY growth on BottomLine's ecommerce platform.
  • Generated $16M in Year 1 website sales with 20% YoY growth; acquired by Beezid in 2014.

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50. Content Development

low Demand
Here's how Content Development is used in Chief Marketing Officer jobs:
  • Implemented a robust content development and social marketing program.
  • Leveraged low-cost and/or crowd-sourcing platforms to identify effective & profitable channels for content development, promotion, and more.
  • Content development and marketing that developed 100K subscribers to the subsidiaries blogs in the first 4 months.
  • Key role in content development, design and structure of new business proposals and marketing collateral.
  • Established and led a content development strategy to grow recognition and acquire new customers.
  • Optimized $50M+ marketing, content development, and product R&D budgets.
  • Developed and lead all agency pitches and content development for final client presentations.
  • Initiated guest bloggers process and incorporated international content development programs to increase social media visits by more than 20K monthly.
  • Manage the execution of go-to-market strategies, lead acquisition and retention, and content development.

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20 Most Common Skill for a Chief Marketing Officer

Company Website15.7%
Sales Goals15.1%
Revenue Growth9.8%
New Product Development9.1%
Business Development7.4%
Online7.1%
CMO6%
Email4.2%

Typical Skill-Sets Required For A Chief Marketing Officer

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
12.4%
12.4%
2
2
Sales Goals
Sales Goals
11.9%
11.9%
3
3
Revenue Growth
Revenue Growth
7.7%
7.7%
4
4
New Product Development
New Product Development
7.1%
7.1%
5
5
Business Development
Business Development
5.8%
5.8%
6
6
Online
Online
5.6%
5.6%
7
7
CMO
CMO
4.7%
4.7%
8
8
Email
Email
3.3%
3.3%
9
9
Customer Service
Customer Service
2.7%
2.7%
10
10
Market Research
Market Research
2.4%
2.4%
11
11
Facebook
Facebook
2.2%
2.2%
12
12
CRM
CRM
2.1%
2.1%
13
13
ROI
ROI
1.7%
1.7%
14
14
Twitter
Twitter
1.6%
1.6%
15
15
Internet
Internet
1.6%
1.6%
16
16
Market Share
Market Share
1.4%
1.4%
17
17
Strategic Plan
Strategic Plan
1.2%
1.2%
18
18
SEO
SEO
1.1%
1.1%
19
19
SEM
SEM
1.1%
1.1%
20
20
Product Management
Product Management
1%
1%
21
21
Web Content
Web Content
1%
1%
22
22
Customer Acquisition
Customer Acquisition
1%
1%
23
23
Strategic Partnerships
Strategic Partnerships
1%
1%
24
24
Saas
Saas
0.9%
0.9%
25
25
B2C
B2C
0.9%
0.9%
26
26
Project Management
Project Management
0.9%
0.9%
27
27
Demand Generation
Demand Generation
0.9%
0.9%
28
28
Special Events
Special Events
0.8%
0.8%
29
29
Brand Strategy
Brand Strategy
0.8%
0.8%
30
30
Google Analytics
Google Analytics
0.8%
0.8%
31
31
PPC
PPC
0.8%
0.8%
32
32
Press Releases
Press Releases
0.7%
0.7%
33
33
Real Estate
Real Estate
0.7%
0.7%
34
34
Product Strategy
Product Strategy
0.7%
0.7%
35
35
Business Model
Business Model
0.7%
0.7%
36
36
Direct Reports
Direct Reports
0.7%
0.7%
37
37
Search Engine Optimization
Search Engine Optimization
0.7%
0.7%
38
38
Value Proposition
Value Proposition
0.7%
0.7%
39
39
Trade Shows
Trade Shows
0.7%
0.7%
40
40
Customer Base
Customer Base
0.6%
0.6%
41
41
LLC
LLC
0.6%
0.6%
42
42
Instagram
Instagram
0.6%
0.6%
43
43
Corporate Communications
Corporate Communications
0.6%
0.6%
44
44
Youtube
Youtube
0.5%
0.5%
45
45
Graphic Design
Graphic Design
0.5%
0.5%
46
46
R
R
0.5%
0.5%
47
47
Linkedin
Linkedin
0.5%
0.5%
48
48
Annual Sales
Annual Sales
0.5%
0.5%
49
49
YOY
YOY
0.4%
0.4%
50
50
Content Development
Content Development
0.4%
0.4%

31,380 Chief Marketing Officer Jobs

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