What does a Chief Marketing Officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.
Chief marketing officer responsibilities
Here are examples of responsibilities from real chief marketing officer resumes:
- Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
- Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
- Manage agency and provide direction and day-to-day oversight.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
- Coordinate international new product portfolio and product development
- Create successful social media campaign that Facebook feature as a case study to demonstrate how to use its advertising platform.
- Boost operational and sales efficiency by implementing automation tools and CRM solution.
- Analyze existing CRM software and recommend and implement new CRM software that facilitate sales management and performance.
- Launch extensive customer relationship management program to optimize ROI on marketing spend and maximize customer lifetime value.
- Establish and monitor metrics and analyze marketing programs to measure marketing ROI and determine value and effectiveness.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
- Design and code portions of the company's public web site and client access pages using HTML 4.01 and JavaScript.
- Implement new creative strategy through RFP process and agency management!
- Conceive big idea platforms, RFP completion, proposal writing, event sponsorships, syndicate research and program execution.
Chief marketing officer skills and personality traits
We calculated that 14% of Chief Marketing Officers are proficient in CMO, Patients, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Chief Marketing Officers that have these skills listed on their resume here:
- CMO, 14%
Directed group that reverse-engineered CMO structures and priced mortgage-backed securities.
- Patients, 7%
Manage projects for removing or updating information with our collection vendors regarding patients billing accounts.
- Digital Marketing, 7%
Create and manage strategy to serve as mechanism to attract sponsorship partners while establishing aggressive and high-risk/high-reward digital marketing platform.
- Sales Strategy, 5%
Market planning and sales strategy development and execution, advertising, public relations and partner/client relationship development.
- Market Research, 4%
Developed marketing plans, conducted market research, maintained oversight and administration of an international corporate sponsorship and advertising program.
- Marketing Campaigns, 3%
Developed targeted marketing campaigns for three lines of business including professional services, software development service and high performance computing platforms.
Most chief marketing officers use their skills in "cmo," "patients," and "digital marketing" to do their jobs. You can find more detail on essential chief marketing officer responsibilities here:
Analytical skills. The most essential soft skill for a chief marketing officer to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a chief marketing officer resume shows how their duties depend on analytical skills: "trained pension and investment department personnel to reverse engineer and maintain static and referential data for proprietary cmo and mbs models. "
Communication skills. Many chief marketing officer duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a chief marketing officer will need this skill often in their role. This resume example is just one of many ways chief marketing officer responsibilities rely on communication skills: "managed cmo communications, including redesign of internal marketing communications platform. "
Creativity. This is an important skill for chief marketing officers to perform their duties. For an example of how chief marketing officer responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a chief marketing officer: "coordinate and certify inventories of cmo owned items at the central issuing facilities are properly maintained. ".
Interpersonal skills. For certain chief marketing officer responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a chief marketing officer rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what chief marketing officers do: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another common skill required for chief marketing officer responsibilities is "organizational skills." This skill comes up in the duties of chief marketing officers all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real chief marketing officer resume shows how this skill is central to what a chief marketing officer does: "directed cross-organizational teams supporting field sales, business development managers and partners with engagement opportunities to achieve revenue targets. "
The three companies that hire the most chief marketing officers are:
- Deloitte77 chief marketing officers jobs
- Amazon49 chief marketing officers jobs
- JPMorgan Chase & Co.22 chief marketing officers jobs
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Chief marketing officer vs. Senior vice president of marketing
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a chief marketing officer are more likely to require skills like "patients," "instagram," "cms," and "medicaid." On the other hand, a job as a senior vice president of marketing requires skills like "analytics," "svp," "seo," and "oversight." As you can see, what employees do in each career varies considerably.
Senior vice presidents of marketing really shine in the manufacturing industry with an average salary of $194,582. Comparatively, chief marketing officers tend to make the most money in the media industry with an average salary of $125,889.senior vice presidents of marketing tend to reach similar levels of education than chief marketing officers. In fact, senior vice presidents of marketing are 0.3% more likely to graduate with a Master's Degree and 0.6% less likely to have a Doctoral Degree.Chief marketing officer vs. Marketing consultant
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Each career also uses different skills, according to real chief marketing officer resumes. While chief marketing officer responsibilities can utilize skills like "cmo," "patients," "sales strategy," and "project management," marketing consultants use skills like "customer service," "web content," "media sales," and "salesforce marketing cloud."
Marketing consultants may earn a lower salary than chief marketing officers, but marketing consultants earn the most pay in the technology industry with an average salary of $93,209. On the other hand, chief marketing officers receive higher pay in the media industry, where they earn an average salary of $125,889.marketing consultants earn lower levels of education than chief marketing officers in general. They're 5.4% less likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.Chief marketing officer vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from chief marketing officer resumes include skills like "cmo," "patients," "sales strategy," and "project management," whereas a director, product marketing is more likely to list skills in "market trends," "cloud," "competitive landscape," and "sales enablement. "
Directors, product marketing earn the best pay in the technology industry, where they command an average salary of $146,919. Chief marketing officers earn the highest pay from the media industry, with an average salary of $125,889.Most directors, product marketing achieve a similar degree level compared to chief marketing officers. For example, they're 3.0% more likely to graduate with a Master's Degree, and 1.0% more likely to earn a Doctoral Degree.Chief marketing officer vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Types of chief marketing officer
Updated January 8, 2025