FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Chief Product Officer

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Chief Product Officer

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $30,160

    Average Salary

What Does A Chief Product Officer Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Chief Product Officer

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Chief Product Officer jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Chief Product Officer Demographics

Gender

Male

65.0%

Female

33.1%

Unknown

1.9%
Ethnicity

White

76.4%

Hispanic or Latino

12.7%

Asian

7.9%

Unknown

2.2%

Black or African American

0.9%
Show More
Languages Spoken

Spanish

45.9%

French

8.1%

Portuguese

5.4%

Urdu

5.4%

Arabic

5.4%

Italian

5.4%

Hindi

5.4%

Swahili

2.7%

Croatian

2.7%

Chinese

2.7%

Kurdish

2.7%

Mandarin

2.7%

Maltese

2.7%

Bengali

2.7%
Show More

Chief Product Officer Education

Schools

University of Phoenix

16.0%

University of Washington

6.7%

Northwestern University

5.3%

Valencia College

5.3%

Temple University

5.3%

Stanford University

5.3%

Appalachian State University

4.0%

New York University

4.0%

George Washington University

4.0%

The Academy

4.0%

Pennsylvania State University

4.0%

Rochester Institute of Technology

4.0%

Nassau Community College

4.0%

University of Southern California

4.0%

Kent State University

4.0%

University of Texas at Austin

4.0%

Florida State University

4.0%

Keiser University

4.0%

Harvard University

4.0%

Broward College

4.0%
Show More
Majors

Business

25.8%

Criminal Justice

17.9%

Computer Science

5.6%

Accounting

5.3%

Management

5.0%

Marketing

5.0%

Electrical Engineering

3.8%

Finance

3.2%

Psychology

2.9%

Health Care Administration

2.6%

Law

2.6%

Automotive Technology

2.3%

Education

2.3%

Pharmacy

2.3%

Communication

2.3%

Medical Assisting Services

2.3%

Mathematics

2.3%

Biology

2.1%

Economics

2.1%

Educational Leadership

2.1%
Show More
Degrees

Bachelors

33.9%

Other

26.8%

Masters

19.1%

Associate

12.2%

Doctorate

3.6%

Certificate

3.1%

Diploma

1.1%

License

0.2%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Chief Product Officer Salaries

Job Title Company Location Start Date Salary
VP & CPO, Global Purchasing & Materials AGCO Corporation Duluth, GA Aug 09, 2016 $357,282
Chief Products and Innovation Officer The Healthcentral Network, Inc. San Mateo, CA Mar 16, 2010 $280,952 -
$154
Chief Products and Innovation Officer The Healthcentral Network, Inc. San Mateo, CA Mar 11, 2010 $280,952 -
$158
Chief Product Officer Erecruit Holdings, LLC Boston, MA May 09, 2016 $275,000
Chief Product Officer Datadog, Inc. New York, NY Aug 25, 2016 $260,000
Chief Product Officer Zap Technology, LLC San Francisco, CA Dec 31, 2014 $250,000
Chief Product Officer/Gm Demyst Data Ltd New York, NY Feb 12, 2016 $250,000
Chief Product Officer Digital Reasoning Systems, Inc. Franklin, TN Aug 31, 2016 $240,000
Chief Product Officer Cable & Wireless Holdings, Inc. Coral Gables, FL Apr 25, 2016 $240,000
Chief Product Officer Chloe and Isabel, Inc. New York, NY May 01, 2012 $240,000 -
$250,000
Chief Product Officer Isheriff, Inc. Redwood City, CA Oct 02, 2016 $225,000
Chief Product Officer Digital Reasoning Systems, Inc. Franklin, TN Mar 25, 2016 $210,000 -
$250,000
Chief Product Officer Pentaho Corporation San Francisco, CA Aug 12, 2015 $199,625
Chief Product & Technology Officer Incoming Media, Inc. Los Altos, CA Jul 01, 2013 $195,000
Chief Product Officer Genesis Media LLC. New York, NY May 15, 2014 $185,000
Chief Product Officer Storm8, Inc. Redwood City, CA May 30, 2013 $180,000
Chief Product Officer Mallpad, Inc. Palo Alto, CA Sep 21, 2013 $180,000
Chief Product Officer Crate.IO Inc. San Francisco, CA Nov 15, 2016 $180,000
Chief Product & Technology Officer Incoming Media, Inc. Palo Alto, CA Jul 01, 2011 $180,000
Chief Product Officer and Global Business Head Comnplus, Inc. Palo Alto, CA Jun 20, 2016 $180,000
Chief Product Officer Storm8, Inc. Redwood City, CA Aug 03, 2016 $145,725 -
$195,725
Chief Product Officer Appbackr Inc. Palo Alto, CA Jan 20, 2014 $144,000
Chief Product Officer Fanduel, Inc. New York, NY Nov 01, 2014 $144,000
Chief Product Officer Plyfe, Inc. New York, NY Aug 01, 2012 $140,000
Chief Product Officer Plyfe, Inc. New York, NY Aug 13, 2012 $140,000
Chief Product Officer DEFI Solutions Grapevine, TX Aug 28, 2015 $139,610
Chief Product Officer Digitour Media, LLC Los Angeles, CA Sep 08, 2014 $135,000
Chief Product Officer Telly, Inc. San Francisco, CA Mar 17, 2014 $130,000 -
$150,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Chief Product Officer

CPOProductDevelopmentSafetyHazardsPlatformFacilityWebProductManagementHvacCriminalActivityEmergencyDataEntryPharmacySaasContactLensROIPoolOperatorProductStrategyBusinessDevelopmentWindowsProductVision

Show More

Top Chief Product Officer Skills

  1. CPO
  2. Product Development
  3. Safety Hazards
You can check out examples of real life uses of top skills on resumes here:
  • Enlisted for part-time position with retail pharmacy's CPO.
  • Created a 6-person product team to own all aspects of product development and management.
  • Watch for irregular or unusual conditions that may create security concerns or safety hazards.
  • Managed strategy and development of the Bonafide identity platform.
  • Greet and Direct users of the Thorpe Hall Gym Facility, along with identification checking to ensure valid use.

Top Chief Product Officer Employers

Show More

Chief Product Officer Videos

Chief Product Officer Job Description

Anand Chandrasekaran, Chief Product Officer, Bharti Airtel at MobileSparks 2014

Bing Gordon, Partner & Chief Product Officer, Kleiner Perkins Caufield & Byers

×