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Chuck E. Cheese company history timeline

1977

The first Chuck E. Cheese's Pizza Time Theatre opened on May 17, 1977 in San Jose, California.

1978

Warner finally sold the restaurant and concept ownership to Bushnell in June of 1978 for $500,000.

One person interested in such a franchise was Robert Brock, whose Dallas-based company, Brock Hotel Corp., had 1978 profits of $4.6 million.

1979

In November 1979 they found what they were looking for.

1981

When Pizza Time went public in 1981 it increased Bushnell's worth to somewhere in the range of $70 million – much of it in Pizza Time stock.

1982

In 1982 the contested lawsuit between Pizza Time and ShowBiz is settled out of court, with ShowBiz agreeing to pay Pizza Time a portion of its profits for the next 14 years – an expense estimated to be in the range of $50 million.

1983

By July of 1983, Pizza Time was beginning to hemorrhage money, reporting their first loss ever at $3 million.

The successful year-end to 1983 that Bushnell had anticipated never came.

1984

As problems continued to mount, Bushnell resigned as chairman and CEO on February 1, 1984.

1985

In 1985 Richard M. Frank joined the company as president and CEO of ShowBiz, replacing Brock who remained CEO and chairman of Brock Hotel Corp.

1986

An outside company Creative Presentations Inc. was hired to do some of the add-on retrofits such as the Liberty stage, which was installed system-wide across ShowBiz stores in 1986.

In 1986, he was named chairman and chief executive officer of the restaurant division.

1987

Also in 1987, the company acquired most of the assets of Montery House Inc. a chain of Tex-Mex restaurants.

In 1987, the company opened its first new store in over 3 years.

1988

In 1988, Brock Hotel Corp. changed its name to Integra-A Hotel and Restaurant Company, and spun off ShowBiz Pizza Time through a stock swap with shareholders.

1989

However, by the end of 1989, there was no improvement in sales and the company decided to convert 26 of the units to a trendier concept, Monterey's Tex-Mex Cafes, and close the rest.

1990

By September of 1990 all ties with Creative Engineering had been broken and nine ShowBiz stores had removed the Rock-afire Explosion characters, retrofitting them to resemble the Chuck E. Cheese characters.

1992

ShowBiz reported same-store sales increases with a net income of $15.5 million on revenues of $253.1 million in 1992.

By 1992, all restaurants assumed the name of Chuck E. Cheese's Pizza.

1993

However, when the company announced lower-than-expected second quarter earnings in June 1993, its stock dropped 35 percent to $18.75 a share.

1994

The name was then shortened to Chuck E. Cheese's by March 1994 after a redesigned concept.

When research revealed that customers thought they were spending too much for what they got at Chuck E. Cheese's, Michael Magusiak, who was named president in 1994, began testing a value-pricing strategy.

During 1994, 22 units were upgraded and 12 more were opened, a much slower rate than in previous years.

1996

Revenues for 1996 rebounded significantly to $294 million, while comparable store sales increased 9.8 percent and net income totaled $13.2 million.

1997

In 1997 a new test stage called the Awesome Adventure Machine was test marketed.

The year 1997 was one of record earnings for the company, which closed out its fiscal year with revenues of $350 million, net profits of $26 million, and a comparable store sales increase of almost 11 percent.

About the time Chuck E. Cheese celebrated his 20th birthday in 1997, parent ShowBiz Pizza Time launched two other initiatives aimed at spurring growth for Chuck E. Cheese.

1998

For the first six months of the year, the company's stock rose from $23 to more than $40 per share, winning it a spot among the 'Top Ten Stock Performers' listed by Nation's Restaurant News in December 1998.

In December 1998, CEC acquired six more Chuck E. Cheese units from its largest franchisee.

Net income in 1998 increased to $33.7 million while revenues came in at $379 million.

In 1998, Showbiz Pizza Time renamed itself CEC Entertainment, Inc. to reflect the remaining chain brand.

1999

In July 1999, it acquired most of the remaining assets of the bankrupt Discovery Zone for $19 million.

ShowBizPizza.com - Where Everyone Can Be a Kid, since 1999.All characters and brands are ©/® their respective owners.

Although the company's focus remained on the growth of the Chuck E. Cheese brand through the end of 1999, it began to plan the development of a casual dining concept that, unlike Chuck E. Cheese, had its primary focus on food.

Nation's Restaurant News honored Richard Frank with its 1999 Golden Chain award.

2000

The 300th company-owned location was opened in March of 2000, and franchised locations were aggressively purchased back by the company.

2002

Plans to roll-out Studio C system-wide, with the original goal of reaching completion in 2002 never materialized, leaving many stores with much older animatronic shows that had been in operation for several decades.

2004

Phase IV remodels began in 2004, featuring updated interior and exterior decor and a new company logo and color scheme.

2012

In the summer of 2012 Chuck E. Cheese Entertainment, Inc. was ready to make some major changes to push the brand forward in a new direction.

By 2012, CEC was struggling with decreasing revenue.

2013

In-store restaurant sales continued to decline through 2013 but merchandising and box office revenue increased.

2014

In February 2014, Apollo Global Management acquired CEC Entertainment, Inc. for $54 per share, or about $950 million.

In October 2014, under Apollo Global Management, CEC Entertainment announced that they would purchase their Phoenix-based competitor, Peter Piper Pizza from ACON Investments.

Becoming the new CEO in 2014 was Tom Leverton, most recently serving as the CEO of Topgolf.

2017

In August 2017, the company began to pilot a new design concept at seven remodeled locations (three in Kansas City, three in San Antonio, one in Selma, Texas), branded as Chuck E. Cheese Pizzeria & Games.

In 2017 Chuck E. Cheese Entertainment, Inc. embarked on a major store rebranding initiative known as "2.0" which would help integrate the new rockstar version of Chuck E. Cheese fully throughout the stores.

2019

The proposed merger between CEC Entertainment and Leo Holdings Corporation was terminated on July 29, 2019.

In 2019 the company announced the rebranding of the restaurants to simply "Chuck E. Cheese" dropping the possessive.

In 2019, the corporation announced it would go public on the New York Stock Exchange through a shell company, Leo Holdings Corporation, in which Apollo will still own 51% of.

2020

As of June 2020, Chuck E. Cheese operates 612 corporate and franchise stores, as well as 122 Peter Piper Pizza restaurants.

They also filed a voluntary petition under Chapter 11 of the Bankruptcy Code in the United States Bankruptcy Court for the Southern District of Texas on June 25, 2020.

Following the failure of the public offering, Leverton resigned as CEO in early 2020 and was replaced by David McKillips who had been the president of international development for Six Flags Entertainment Corp.

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Founded
1977
Company founded
Headquarters
Irving, TX
Company headquarter
Founders
Nolan Bushnell
Company founders
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Zippia gives an in-depth look into the details of Chuck E. Cheese, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Chuck E. Cheese. The employee data is based on information from people who have self-reported their past or current employments at Chuck E. Cheese. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Chuck E. Cheese. The data presented on this page does not represent the view of Chuck E. Cheese and its employees or that of Zippia.

Chuck E. Cheese may also be known as or be related to CEC ENTERTAINMENT INC, CEC Entertainment Inc, CEC Entertainment, Inc., Cec Entertainment, Chuck E. Cheese, Chuck E. Cheese's and Chuck E. Cheese's Pizza Time Theatre (1977–1990) Chuck E. Cheese's Pizza (1990–1994) Chuck E. Cheese's (1994–present).