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  • Associate Director, Consumer Digital Marketing - US Kidney

    Poweroptions

    Remote circulation director job

    Associate Director, Consumer Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with US immunoglobulin A Nephropathy (IgAN) patients as part of the US Povetacicept Marketing team within the US Kidney Business Unit. This role will focus on creating and implementing the consumer omnichannel communication journeys, including but not limited to display, CRM, social, and search integration while considering the evolving AI landscape. The Associate Director will also serve as the Consumer Digital lead for CRC, ensuring alignment with regulatory and compliance standards. Key Duties and Responsibilities Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely Lead the creation of Consumer digital assets, in alignment with strategic focus areas, including CRM, automated engagement tactics, banner ads, and website content Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization Collaborate with cross-functional teams, including marketing, IT, analytics, insights, and compliance, to ensure seamless execution of digital marketing initiatives Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next‑best‑action strategies Stay updated on industry trends and best practices in digital marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate Serve as the CRC Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards Knowledge and Skills Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices Experience with CRM systems, real‑time engagement (RTE) tools, banner ads, and website content management Proficiency in search and AI strategies for digital marketing Excellent project management skills, with the ability to manage multiple initiatives simultaneously Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams Knowledge of regulatory and compliance standards in the pharmaceutical industry Education and Experience Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred. Minimum of 7 years of experience in digital marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry. Proven track record of developing and executing successful digital marketing strategies and campaigns. Pay Range $0 - $0 Disclosure Statement The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation Hybrid‑Eligible Or On‑Site Eligible Flex Eligibility Status In this Hybrid‑Eligible role, you can choose to be designated as: Hybrid: work remotely up to two days per week; On‑Site: work five days per week on‑site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time. Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non‑discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com #J-18808-Ljbffr
    $132k-192k yearly est. 3d ago
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  • Director, Consumer Research and Insights

    Underdog Pharmaceuticals 4.2company rating

    Remote circulation director job

    At Underdog, we make sports more fun. Our thesis is simple: build the best products and we'll build the biggest company in the space, because there's so much more to be built for sports fans. We're just over five years in, and we're one of the fastest-growing sports companies ever, most recently valued at $1.3B. And it's still the early days. We've built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app. Underdog isn't for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that's you, come join us. Winning as an Underdog is more fun. The Director of Research & Insights will lead the development and execution of a comprehensive insights strategy that deepens our understanding of our customers, brand, product, and marketplace. This leader will oversee all research initiatives-qualitative, quantitative, and behavioral-and translate insights into strategic guidance that drives brand growth, marketing effectiveness, and product innovation. Acting as both a subject matter expert and a strategic partner, the Director will champion a culture of customer-centric decision-making across the organization. About the role: Customer & Market Insights Lead the customer proposition and voice of customer program, creating a unified framework to capture, analyze, and share customer and market feedback across the business. Design and execute custom research studies, brand tracking, and consumer sentiment analyses that reveal actionable insights and business opportunities. Conduct market and competitive analyses to identify emerging trends, white space, and potential threats. Partner cross functionally with Product, Strategy and Data to own the measurement, analysis, and reporting of consumer-level metrics, ensuring insights drive marketing, product, and brand strategies. Strategic Influence & Storytelling Triangulate research findings with data and insights to build clear, compelling narratives that influence strategic and operational decisions. Provide insights that shape brand positioning, messaging, and marketing campaigns, connecting customer data to creative strategy. Lead the articulation of the Underdog customer promise - ensuring our positioning, differentiation, and emotional and functional benefits resonate with fans. Partner with Product, Marketing, VIP and Strategy leaders to inform roadmap prioritization and cross-channel initiatives. Research Leadership & Governance Oversee both qualitative and quantitative research projects, managing the full lifecycle from design to delivery. Champion data governance, experimentation, and integration best practices, ensuring systems like CRM and analytics tools support deep customer understanding. Be the internal subject matter expert on data collection tools, methodologies, and insight communication. Optimize internal processes for gathering, sharing, and acting on customer data across departments. Partnerships & Collaboration Build strong relationships with senior leaders across Product, Marketing, and other functions to align insights and work with business goals. Manage and nurture relationships with external research partners and vendors to ensure high-quality, strategic deliverables. Collaborate with cross-functional teams to integrate insights into day-to-day decision-making and long-term planning. Who you are 10+ years of experience in consumer insights, market research, or analytics, ideally within a fast-paced, consumer-focused brand or digital platform. Proven track record of transforming data into actionable strategies that drive measurable business outcomes. Deep expertise in both qualitative and quantitative research methods, with experience leading brand tracking and customer segmentation studies. Strong storytelling and presentation skills; able to distill complex data into clear narratives for executive audiences. Demonstrated ability to manage external research partners and large-scale insight programs. Experience with CRM systems, analytics dashboards, and customer data integration best practices. Passion for understanding customer behavior, culture, and the dynamics that shape brand loyalty. Even better if you have RMG category experience Multi-product, direct to consumer experience in a hyper-competitive category Our target starting base salary range for this position is between $176,000 and $210,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience, among other things. What we can offer you: Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season) 16 weeks of fully paid parental leave Home office stipend A connected virtual first culture with a highly engaged distributed workforce 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents #LI-REMOTE This position may require sports betting licensure based on certain state regulations. Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic. California Applicants: Review our CPRA Privacy Notice here.
    $176k-210k yearly Auto-Apply 58d ago
  • Director of Sports, Research & Consumer Insights (Hybrid)

    Scripps Networks Interactive 4.9company rating

    Remote circulation director job

    Scripps Enterprise Research & Consumer Insights is seeking a Director of Sports, Research & Consumer Insights. The director is responsible for overseeing the development and implementation of targeted research strategies that support sports programming, production, sales, and acquisitions. This role focuses on developing compelling audience stories to enhance league relationships, specifically with the WNBA, NWSL, and other key sports leagues. The director will oversee the development of audience estimates for ratecard, finance, and potential new league partnerships and acquisitions. The director will oversee the team in providing in-depth reporting on in-game analytics, viewing performance, and advertiser opportunities to demonstrate the value of sports within the larger portfolio. WHAT YOU'LL DO: Create compelling narratives and data-driven presentations to support the development of new & existing league partnerships, showcasing audience estimates, engagement metrics, and potential revenue opportunities. Lead the analysis of both quantitative and qualitative data to identify viewer behavior, preferences, and emerging sports trends. Use findings to inform programming decisions and marketing strategies. Work closely with programming, production, and marketing teams to provide actionable insights that drive content creation, promotional strategies, and viewer engagement initiatives. Prepare and present research findings to senior management and key stakeholders, translating complex data into clear and actionable recommendations. Build and maintain strong relationships with key sports leagues, including the WNBA, NWSL, and others. Develop stories that articulate the engagement and audience potential associated with these leagues. Assess and develop strategic insights for potential league acquisitions, analyzing audience demographics and performance data to inform business decisions. Manage and mentor a team of research analysts, fostering a collaborative environment that encourages innovation and growth. Stay abreast of industry developments, including emerging technologies, viewership trends, and competitive landscapes, to inform strategic decision-making. Oversee relationships with external research firms and vendors, ensuring the network has access to high-quality data and insights. WHAT YOU'LL NEED: BS/BA in Marketing, Statistics, or a related field; or equivalent years of experience. Master's degree preferred. Generally, 10+ years of experience in sports research or a related field preferred, ideally in a media or broadcasting environment. Prior managerial experience preferred WHAT YOU'LL BRING: Strong analytical skills with a proven ability to interpret and synthesize complex data sets into actionable strategies. Excellent verbal and written communication skills, with the ability to present findings clearly to diverse audiences. Experience managing a remote team and fostering a collaborative work environment. Familiarity with research tools and methodologies, and an expert understanding of audience measurement suppliers and currency. Deep understanding of various sports landscapes. Innovation-driven mindset with a focus on leveraging new technologies and data sources. Experience presenting to senior leadership and aligning multiple business units. Solid business acumen with the ability to identify, prioritize, and quantify revenue growth opportunities. #LI-SM2 #LI-Hybrid If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
    $94k-143k yearly est. Auto-Apply 9d ago
  • Director of Sports, Research & Consumer Insights (Hybrid)

    The Edward W Scripps Trust 4.3company rating

    Remote circulation director job

    Scripps Enterprise Research & Consumer Insights is seeking a Director of Sports, Research & Consumer Insights. The director is responsible for overseeing the development and implementation of targeted research strategies that support sports programming, production, sales, and acquisitions. This role focuses on developing compelling audience stories to enhance league relationships, specifically with the WNBA, NWSL, and other key sports leagues. The director will oversee the development of audience estimates for ratecard, finance, and potential new league partnerships and acquisitions. The director will oversee the team in providing in-depth reporting on in-game analytics, viewing performance, and advertiser opportunities to demonstrate the value of sports within the larger portfolio. WHAT YOU'LL DO: Create compelling narratives and data-driven presentations to support the development of new & existing league partnerships, showcasing audience estimates, engagement metrics, and potential revenue opportunities. Lead the analysis of both quantitative and qualitative data to identify viewer behavior, preferences, and emerging sports trends. Use findings to inform programming decisions and marketing strategies. Work closely with programming, production, and marketing teams to provide actionable insights that drive content creation, promotional strategies, and viewer engagement initiatives. Prepare and present research findings to senior management and key stakeholders, translating complex data into clear and actionable recommendations. Build and maintain strong relationships with key sports leagues, including the WNBA, NWSL, and others. Develop stories that articulate the engagement and audience potential associated with these leagues. Assess and develop strategic insights for potential league acquisitions, analyzing audience demographics and performance data to inform business decisions. Manage and mentor a team of research analysts, fostering a collaborative environment that encourages innovation and growth. Stay abreast of industry developments, including emerging technologies, viewership trends, and competitive landscapes, to inform strategic decision-making. Oversee relationships with external research firms and vendors, ensuring the network has access to high-quality data and insights. WHAT YOU'LL NEED: BS/BA in Marketing, Statistics, or a related field; or equivalent years of experience. Master's degree preferred. Generally, 10+ years of experience in sports research or a related field preferred, ideally in a media or broadcasting environment. Prior managerial experience preferred WHAT YOU'LL BRING: Strong analytical skills with a proven ability to interpret and synthesize complex data sets into actionable strategies. Excellent verbal and written communication skills, with the ability to present findings clearly to diverse audiences. Experience managing a remote team and fostering a collaborative work environment. Familiarity with research tools and methodologies, and an expert understanding of audience measurement suppliers and currency. Deep understanding of various sports landscapes. Innovation-driven mindset with a focus on leveraging new technologies and data sources. Experience presenting to senior leadership and aligning multiple business units. Solid business acumen with the ability to identify, prioritize, and quantify revenue growth opportunities. #LI-SM2 #LI-Hybrid If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
    $85k-124k yearly est. Auto-Apply 9d ago
  • Executive Director, Consumer and Marketing Analytics

    Northwest Bank 4.8company rating

    Circulation director job in Columbus, OH

    The Executive Director of Consumer & Marketing Analytics will lead a unified analytics function that supports Northwest Bank's consumer and marketing strategies. This role will harness internal and external data to drive profitable growth, optimize customer experiences and inform strategic decisions across pricing, segmentation, staffing, and marketing investment. As a key member of the leadership team, this individual will serve as a strategic partner to business lines, marketing, finance and technology, ensuring data-driven insights are translated into actionable outcomes. Essential Functions • Strategic Analytics & Insights • Develop and deploy advanced analytics to support deposit pricing, customer segmentation and marketing ROI. • Influence the creation of data models and insights that drive customer acquisition, retention and deepening across consumer, small business, and wealth segments. • Build repeatable analytical processes to evaluate product usage, customer behaviors and profitability. • Marketing Effectiveness & Research • Refresh methodologies to measure the impact of marketing investments on brand growth and business outcomes. • Conduct and integrate primary and secondary market research to inform product, brand and customer experience strategies. • Present insights through compelling storytelling and data visualization to executive stakeholders. • Voice of the Customer (VoC) & Customer Experience Leadership • Oversee the strategic design and execution of VoC research studies that support the bank's customer experience (CX) practice. • Partner closely with the bank's customer experience leader, who is accountable for leveraging VoC insights to shape and drive CX strategy. • Ensure VoC research is methodologically sound and aligned with enterprise priorities, delivering actionable insights to internal stakeholders. • Operational Optimization • Build and manage staffing models to optimize sales and service across financial centers, wealth management, and contact centers. • Collaborate with HR and sales leadership to redesign incentive plans and goal-setting frameworks. • Influence financial center location decisions using economic, demographic, and competitive data. • Data Strategy & Governance • Partner with the Chief Data Officer and IT to advance the bank's long-term data strategy, infrastructure, and governance. • Serve as a key influencer of the marketing technology stack, including analytics platforms, customer data platforms, and automation tools. • Collaborate with the data team to design and implement a householding solution that enhances customer analytics, segmentation, and personalized engagement. • Leadership & Collaboration • Lead a cross-functional analytics team and foster a culture of data-driven decision-making. • Collaborate with Marketing, Finance, Technology, and Business Line leaders to align analytics with strategic priorities. • Act as a thought leader in analytics, representing Northwest Bank at industry forums and conferences. Additional Essential Functions • Ensure compliance with Northwest's policies and procedures, and Federal/State regulations • Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency • Work as part of a team • Work with on-site equipment Safety and Health for those without supervisory duties • Abide by the rules of the safety and loss prevention program • Perform work tasks in a safe manner • Report any and all injuries to supervisor • Know what to do in case of an emergency QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's Degree Data Science, Applied Mathematics, Marketing Analytics Master's Degree Work Experience More than 15 years In advance analytics, marketing measurement, and strategic decision support, preferably in financial services 8 - 12 years Expertise in SQL, SAS, Tableau, Power BI, and other analytics tools 8 - 12 years Deposit pricing, elasticity modeling, and marketing attribution Executive Knowledge, Skills, and Abilities • Ability to develop and implement an organizational vision which integrates key strategic goals, priorities, values, and other factors • Ability to balance change and continuity - to continually strive to improve customer service and program performance, to create a work environment that encourages creative thinking, and to maintain focus, intensity and persistence, even under adversity • Ability to design and implement strategies which maximize employee potential and foster high ethical standards in meeting the Northwest's vision, mission, and goals • Ability to make timely and effective decisions and produce results through strategic planning and the implementation and evaluation of programs and policies • Ability to acquire and administer human, financial, material, and information resources in a manner which instills public trust and accomplishes Northwest's mission, and to use new technology to enhance decision making • Ability to explain, advocate and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally • Ability to develop an expansive professional network with other organizations • Knowledge of key national and industry policies and economic, political, and social trends that affect Northwest; Understands near-term and long-range plans and determines how best to be positioned to achieve a competitive business advantage Additional Knowledge, Skills and Abilities Be skilled in SQL, SAS, Microsoft Power BI, Tableau, and other advanced analytic tools and methodologies; expertise in data structures Possess a proven record of strong interpersonal skills - this position requires substantial interaction with bank representatives at all levels, including senior management. The ability to communicate persuasively, both orally and in writing Translating complex analyses into compelling narratives to advocate for marketing spend, product enhancements, staffing optimization, and to drive critical initiatives forward Possess excellent project management and cross-functional collaboration skills by working closely with teams across the organization, including Marketing, Information Technology, Executive Leadership Team, Network leaders and sales team members, Finance, and Human Resources Possess an understanding of consumer deposit pricing, elasticity, and economic factors impacting consumer behavior and bank profitability Large bank experience a plus, specifically managing demands of multiple stakeholders and collaborating across marketing, technology, product, risk management, and lines of business A degree or coursework in computational mathematics, data science, or applied math would be beneficial Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
    $91k-134k yearly est. Auto-Apply 45d ago
  • Associate Director, Consumer Digital Marketing - US Kidney

    Vertex Pharmaceuticals 4.6company rating

    Remote circulation director job

    Associate Director, Consumer Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with US immunoglobulin A Nephropathy (IgAN) patients as part of the US Povetacicept Marketing team within the US Kidney Business Unit. This role will focus on creating and implementing the consumer omnichannel communication journeys, including but not limited to display, CRM, social, and search integration while considering the evolving AI landscape. The Associate Director will also serve as the Consumer Digital lead for CRC, ensuring alignment with regulatory and compliance standards. Key Duties and Responsibilities: Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely Lead the creation of Consumer digital assets, in alignment with strategic focus areas, including CRM, automated engagement tactics, banner ads, and website content Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization Collaborate with cross-functional teams, including marketing, IT, analytics, insights, and compliance, to ensure seamless execution of digital marketing initiatives Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next-best-action strategies Stay updated on industry trends and best practices in digital marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate Serve as the CRC Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards Knowledge and Skills: Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management Proficiency in search and AI strategies for digital marketing Excellent project management skills, with the ability to manage multiple initiatives simultaneously Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams Knowledge of regulatory and compliance standards in the pharmaceutical industry Education and Experience: Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred. Minimum of 7 years of experience in digital marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry. Proven track record of developing and executing successful digital marketing strategies and campaigns. Pay Range: $0 - $0 Disclosure Statement: The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more. Flex Designation: Hybrid-Eligible Or On-Site Eligible Flex Eligibility Status: In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select 2. On-Site: work five days per week on-site with ad hoc flexibility. Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
    $138k-177k yearly est. Auto-Apply 41d ago
  • Executive Director, Consumer and Marketing Analytics

    Northwest Bancorp, Inc. 4.8company rating

    Circulation director job in Columbus, OH

    The Executive Director of Consumer & Marketing Analytics will lead a unified analytics function that supports Northwest Bank's consumer and marketing strategies. This role will harness internal and external data to drive profitable growth, optimize customer experiences and inform strategic decisions across pricing, segmentation, staffing, and marketing investment. As a key member of the leadership team, this individual will serve as a strategic partner to business lines, marketing, finance and technology, ensuring data-driven insights are translated into actionable outcomes. Essential Functions * Strategic Analytics & Insights * Develop and deploy advanced analytics to support deposit pricing, customer segmentation and marketing ROI. * Influence the creation of data models and insights that drive customer acquisition, retention and deepening across consumer, small business, and wealth segments. * Build repeatable analytical processes to evaluate product usage, customer behaviors and profitability. * Marketing Effectiveness & Research * Refresh methodologies to measure the impact of marketing investments on brand growth and business outcomes. * Conduct and integrate primary and secondary market research to inform product, brand and customer experience strategies. * Present insights through compelling storytelling and data visualization to executive stakeholders. * Voice of the Customer (VoC) & Customer Experience Leadership * Oversee the strategic design and execution of VoC research studies that support the bank's customer experience (CX) practice. * Partner closely with the bank's customer experience leader, who is accountable for leveraging VoC insights to shape and drive CX strategy. * Ensure VoC research is methodologically sound and aligned with enterprise priorities, delivering actionable insights to internal stakeholders. * Operational Optimization * Build and manage staffing models to optimize sales and service across financial centers, wealth management, and contact centers. * Collaborate with HR and sales leadership to redesign incentive plans and goal-setting frameworks. * Influence financial center location decisions using economic, demographic, and competitive data. * Data Strategy & Governance * Partner with the Chief Data Officer and IT to advance the bank's long-term data strategy, infrastructure, and governance. * Serve as a key influencer of the marketing technology stack, including analytics platforms, customer data platforms, and automation tools. * Collaborate with the data team to design and implement a householding solution that enhances customer analytics, segmentation, and personalized engagement. * Leadership & Collaboration * Lead a cross-functional analytics team and foster a culture of data-driven decision-making. * Collaborate with Marketing, Finance, Technology, and Business Line leaders to align analytics with strategic priorities. * Act as a thought leader in analytics, representing Northwest Bank at industry forums and conferences. Additional Essential Functions * Ensure compliance with Northwest's policies and procedures, and Federal/State regulations * Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency * Work as part of a team * Work with on-site equipment Safety and Health for those without supervisory duties * Abide by the rules of the safety and loss prevention program * Perform work tasks in a safe manner * Report any and all injuries to supervisor * Know what to do in case of an emergency QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor's Degree Data Science, Applied Mathematics, Marketing Analytics Master's Degree Work Experience More than 15 years In advance analytics, marketing measurement, and strategic decision support, preferably in financial services 8 - 12 years Expertise in SQL, SAS, Tableau, Power BI, and other analytics tools 8 - 12 years Deposit pricing, elasticity modeling, and marketing attribution Executive Knowledge, Skills, and Abilities * Ability to develop and implement an organizational vision which integrates key strategic goals, priorities, values, and other factors * Ability to balance change and continuity - to continually strive to improve customer service and program performance, to create a work environment that encourages creative thinking, and to maintain focus, intensity and persistence, even under adversity * Ability to design and implement strategies which maximize employee potential and foster high ethical standards in meeting the Northwest's vision, mission, and goals * Ability to make timely and effective decisions and produce results through strategic planning and the implementation and evaluation of programs and policies * Ability to acquire and administer human, financial, material, and information resources in a manner which instills public trust and accomplishes Northwest's mission, and to use new technology to enhance decision making * Ability to explain, advocate and express facts and ideas in a convincing manner, and negotiate with individuals and groups internally and externally * Ability to develop an expansive professional network with other organizations * Knowledge of key national and industry policies and economic, political, and social trends that affect Northwest; Understands near-term and long-range plans and determines how best to be positioned to achieve a competitive business advantage Additional Knowledge, Skills and Abilities Be skilled in SQL, SAS, Microsoft Power BI, Tableau, and other advanced analytic tools and methodologies; expertise in data structures Possess a proven record of strong interpersonal skills - this position requires substantial interaction with bank representatives at all levels, including senior management. The ability to communicate persuasively, both orally and in writing Translating complex analyses into compelling narratives to advocate for marketing spend, product enhancements, staffing optimization, and to drive critical initiatives forward Possess excellent project management and cross-functional collaboration skills by working closely with teams across the organization, including Marketing, Information Technology, Executive Leadership Team, Network leaders and sales team members, Finance, and Human Resources Possess an understanding of consumer deposit pricing, elasticity, and economic factors impacting consumer behavior and bank profitability Large bank experience a plus, specifically managing demands of multiple stakeholders and collaborating across marketing, technology, product, risk management, and lines of business A degree or coursework in computational mathematics, data science, or applied math would be beneficial Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
    $91k-134k yearly est. Auto-Apply 60d+ ago

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