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Circulation director skills for your resume and career

Updated January 8, 2025
2 min read
Below we've compiled a list of the most critical circulation director skills. We ranked the top skills for circulation directors based on the percentage of resumes they appeared on. For example, 18.7% of circulation director resumes contained audience development as a skill. Continue reading to find out what skills a circulation director needs to be successful in the workplace.

15 circulation director skills for your resume and career

1. Audience Development

Here's how circulation directors use audience development:
  • Manage audience development surrounding this industry-leading publication consisting of a worldwide paid subscriber database generating $7.5 million in revenue.
  • Provided continuity in consumer marketing by training company's new audience development manager.

2. Newspapers

Here's how circulation directors use newspapers:
  • Developed a formal district sales manager training program utilized in the Eastern Division of Thomson Newspapers
  • Managed the distribution of three newspapers developing strategies for expanding circulation.

3. Independent Contractors

Here's how circulation directors use independent contractors:
  • Converted numerous markets from mail delivery to office delivery without increasing costs by negotiating with independent contractors to distribute product.
  • Developed and maintained a relationship with our partners, competitors, distributors and independent contractors.

4. Expense Budget

Here's how circulation directors use expense budget:
  • Improved profit margins by 18.3% over 4-year period on initial $3.5M revenue and $1.5M expense budget.
  • Joined organization to lead marketing and sales activities for $15M in revenue operation and $7M expense budget.

5. ABC

ABC commonly stands for the American Broadcasting Company. It is an American commercial television broadcast network and the flagship property of Walt Disney. It is also a part of the Disney General Entertainment Content. ABC was founded on October 12th, 1943. The company's headquarters is based in New York.

Here's how circulation directors use abc:
  • Managed, developed and implemented all circulation activities for 4 controlled and 1 paid publications audited by both ABC and BPAW.
  • Approved print orders and ABC numbers, Managed a staff of four.

6. Strategic Plan

Here's how circulation directors use strategic plan:
  • Develop and execute strategic plans to maximize revenue opportunities while reducing labor and operating costs.
  • Created and monitored departmental budget; developed capital strategic plans.

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7. BPA

Here's how circulation directors use bpa:
  • Supervised bi-annual auditing of six journals by BPA International resulting in 100% pass rate.
  • Gather data to produce BPA statements and compare competitors' statements.

8. Customer Retention

Customer retention is the act of dissuading customers from switching to another product or company or the actions a company takes to encourage customers to stay longer and spend more with the company during their lifetime. It's about increasing the number of repeat customers, increasing the profitability of each existing customer, boosting the company's sales, and also helping to build amazing relationships with customers.

Here's how circulation directors use customer retention:
  • Designed and implemented successful Customer Retention, Carrier Recruitment and Circulation Growth Programs.
  • Implemented a customer retention program to address declining home delivery metrics.

9. Copy Sales

Here's how circulation directors use copy sales:
  • Designed and implemented marketing strategies to build home delivery and single copy sales.
  • Increase single copy sales, home delivery and EZ Pay subscriptions.

10. NIE

Here's how circulation directors use nie:
  • Launched Newspaper in Education (NIE) program with 6 school districts.
  • Established completely funded NIE program at both papers.

11. Single Copy

Here's how circulation directors use single copy:
  • Managed outsourcing Transportation and Single Copy.
  • Increased sales in retail, single copy, and retention of an average 10% by recognizing customer needs and market.

12. Subscription Sales

Here's how circulation directors use subscription sales:
  • Managed distribution operations, subscription sales, customer service and distribution center.
  • Developed and implemented online subscription sales program.

13. TMC

Here's how circulation directors use tmc:
  • Restructured TMC delivery from non-targeted rural delivery to a targeted porch delivery with a considerable long term cost savings.
  • Managed Daily Circulation/Distribution of Newspaper & Weekly TMC product.

14. Direct Reports

Here's how circulation directors use direct reports:
  • Managed 8-newspaper district with 150 employees and 12 direct reports.
  • Supervised 3 direct reports, 40 employees and 400 contractors.

15. EZ Pay

Here's how circulation directors use ez pay:
  • Maintained year over year circulation growth * Established EZ Pay subscriber billing program * Enhanced the existing N.I.E.
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List of circulation director skills to add to your resume

Circulation director skills

The most important skills for a circulation director resume and required skills for a circulation director to have include:

  • Audience Development
  • Newspapers
  • Independent Contractors
  • Expense Budget
  • ABC
  • Strategic Plan
  • BPA
  • Customer Retention
  • Copy Sales
  • NIE
  • Single Copy
  • Subscription Sales
  • TMC
  • Direct Reports
  • EZ Pay
  • Trade Shows
  • Retail Sales
  • Revenue Budget
  • Market Research
  • PBS
  • Retention Programs
  • Distribution Operations
  • Sales Efforts
  • Customer Complaints
  • Database Marketing
  • Circulation Sales
  • Consumer Sales
  • Cpm
  • Community Events
  • Customer Relations
  • Newspaper Carriers
  • Sales Promotions

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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