Claritas, Inc., a market research company, provides marketing information resources and solutions for companies engaged in consumer and business-to-business marketing activities. It offers a range of market analysis software tools; business issues consulting services, including segmentation, demographics, cartographics, syndicated research, consumer demand, consumer household files, and business information solutions; and direct marketing services, market and site analytics, media analytics, segmentation and customer analytics, primary research, and partner services. The company also provides segmentation and customer targeting solutions, including consumer and business targeting solutions, and segmentation systems; and site analysis solutions, such as a software with integrated maps, models, and data management in a platform. In addition, Claritas offers media strategy solutions, which include an Internet-based tool that enables user to convey the value of their market to advertisers; and various consumer segmentation and marketing data options services, as well as small/medium business solutions. It serves financial services, media and communications, retail, real estate, restaurant, automotive, consumer durables, education, energy, gaming, government, non-profit, and travel industries. The company was founded in 1971 and is based in San Diego, California. As of December 19, 1994, Claritas, Inc. operates as a subsidiary of VNU Marketing Information, Inc.Claritas is a well-established company. It was founded way back in 1923. This time-proven company loves to hire graduates from University of Massachusetts Boston, with 8.1% of its employees having attended University of Massachusetts Boston. Want to explore some other great places to work in Cincinnati, OH? You can check out our full list of Best Companies to Work For in Cincinnati, OH.The average employee at Claritas makes $77,924 per year. In comparison, some of its highest paying competitors, like VitalChek, NextGen Global Resources, and Macrovision Inc, pay $93,303, $88,300, and $87,059, respectively.Based in Cincinnati, OH, Claritas is a medium-sized professional company with 338 employees and a revenue of $45.0M.
Claritas's mission statement
Pinpointing potential customers more precisely. Engaging with them one-on-one more effectively. Turning them into loyal, paying customers more efficiently. That's the Claritas advantage.
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Claritas is ranked #67 on the Best Professional companies to work for in Ohio list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.
Rate Claritas' commitment to diversity and inclusion.
Claritas diversity
8.2
Diversity score
We calculated Claritas’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Claritas’s workforce.
Claritas diversity summary. Zippia estimates Claritas's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated Claritas's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of Claritas's workforce.
Claritas has 338 employees.
36% of Claritas employees are women, while 64% are men.
The most common ethnicity at Claritas is White (58%).
15% of Claritas employees are Hispanic or Latino.
13% of Claritas employees are Black or African American.
The average employee at Claritas makes $77,924 per year.
Employees at Claritas stay with the company for 3.9 years on average.
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Claritas financial performance
9.0
Performance score
Highest paying Claritas competitors
Compare Claritas salaries to competitors, including VitalChek, NextGen Global Resources, and Macrovision Inc. Employees at VitalChek earn the highest average yearly salary of $93,303. The salaries at NextGen Global Resources average $88,300 per year, and the salaries at Macrovision Inc come in at $87,059 per year.
Rank
Company
Average salary
Jobs
1
$93,303
0
2
$88,300
0
3
$87,059
0
4
$84,667
0
5
$84,414
0
6
$82,550
0
7
$82,325
0
8
$81,055
0
9
$79,748
0
10
$77,971
0
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Zippia gives an in-depth look into the details of Claritas, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Claritas. The employee data is based on information from people who have self-reported their past or current employments at Claritas. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Claritas. The data presented on this page does not represent the view of Claritas and its employees or that of Zippia.
Claritas may also be known as or be related to Claritas and Claritas LLC.