Claritas Overview

Market Research
Cincinnati, OH
Founded In
Organization Type
Claritas, Inc., a market research company, provides marketing information resources and solutions for companies engaged in consumer and business-to-business marketing activities. It offers a range of market analysis software tools; business issues consulting services, including segmentation, demographics, cartographics, syndicated research, consumer demand, consumer household files, and business information solutions; and direct marketing services, market and site analytics, media analytics, segmentation and customer analytics, primary research, and partner services. The company also provides segmentation and customer targeting solutions, including consumer and business targeting solutions, and segmentation systems; and site analysis solutions, such as a software with integrated maps, models, and data management in a platform. In addition, Claritas offers media strategy solutions, which include an Internet-based tool that enables user to convey the value of their market to advertisers; and various consumer segmentation and marketing data options services, as well as small/medium business solutions. It serves financial services, media and communications, retail, real estate, restaurant, automotive, consumer durables, education, energy, gaming, government, non-profit, and travel industries. The company was founded in 1971 and is based in San Diego, California. As of December 19, 1994, Claritas, Inc. operates as a subsidiary of VNU Marketing Information, Inc.
Claritas is a well-established company. It was founded way back in 1923. This time-proven company loves to hire graduates from University of Massachusetts Boston, with 8.1% of its employees having attended University of Massachusetts Boston. Want to explore some other great places to work in Cincinnati, OH? You can check out our full list of Best Companies to Work For in Cincinnati, OH. The average employee at Claritas makes $77,924 per year. In comparison, some of its highest paying competitors, like VitalChek, NextGen Global Resources, and Macrovision Inc, pay $93,303, $88,300, and $87,059, respectively.
Based in Cincinnati, OH, Claritas is a medium-sized professional company with 338 employees and a revenue of $45.0M.

The Organization’s Mission

Gohenry pioneered the youth fintech category with a mission to make every kid good with money, and we're growing rapidly in the US.

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Average Salary
$77,924 yearly

The Team At Claritas

Key People

Mike Nazzaro

Claritas Rankings

Claritas is ranked #67 on the Best Professional Companies to Work For in Ohio list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Claritas Salaries

Salary Score
The national average salary for a Claritas employee in the United States is $77,924 per year. Employees in the top 10 percent can make over $139,000 per year, while employees at the bottom 10 percent earn less than $43,000 per year.
Average Claritas Salary
$37.46 hourly
Updated March 16, 2023
Average Employee Earnings

Highest Paying Jobs At Claritas

Claritas Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Claritas Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Claritas. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Claritas has 338 employees.

  • 36% of Claritas employees are women, while 64% are men.

  • The most common ethnicity at Claritas is White (58%).

  • 15% of Claritas employees are Hispanic or Latino.

  • 13% of Claritas employees are Black or African American.

  • The average employee at Claritas makes $77,924 per year.

  • On average, employees at Claritas stay with the company for 3.9 years.

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Claritas Financial Performance

Performance Score
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Highest Paying Claritas Competitors

Based on our research, similar companies to Claritas are VitalChek, NextGen Global Resources, and Macrovision Inc. Employees at VitalChek earn more than most of the competition, with an average yearly salary of $93,303. Employees at NextGen Global Resources earn an average of $88,300 per year, and the employees at Macrovision Inc earn an average salary of $87,059 per year.

Frequently Asked Questions about Claritas

When was Claritas founded?

Claritas was founded in 1923.

How many Employees does Claritas have?

Claritas has 338 employees.

How much money does Claritas make?

Claritas generates $45.0M in revenue.

What industry is Claritas in?

Claritas is in the market research industry.

What is Claritas's mission?

Claritas's mission statement is "Gohenry pioneered the youth fintech category with a mission to make every kid good with money, and we're growing rapidly in the US."

What type of company is Claritas?

Claritas is a private company.

Who are Claritas's competitors?

Claritas competitors include IRI, Ascent Group, Sequent Inc., e-Rewards, Macrovision Inc, Chameleon Technologies, Trellist Marketing and Technology, Fortune 500, Infogroup, Factor Systems, Inc., Brierley, ASG Renaissance, Lightspeed, Research Now, Hyperion Materials & Technologies, NextGen Global Resources, VitalChek, Internetwork Engineering, Knovos, Monotype.

Who works at Claritas?

Mike Nazzaro (CEO)

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Zippia gives an in-depth look into the details of Claritas, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Claritas. The employee data is based on information from people who have self-reported their past or current employments at Claritas. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Claritas. The data presented on this page does not represent the view of Claritas and its employees or that of Zippia.

Claritas may also be known as or be related to Claritas and Claritas LLC.