Claritas CEO and leadership

Mike Nazzaro has a long history of running established and early-stage businesses. Mike has served in top-level executive leadership roles at the world’s largest consumer products manufacturer and at leading marketing intelligence firms. In addition to serving as CEO, he has founded and built several successful data and technology start-ups. As CEO of Claritas, Mike has dramatically expanded the business, leading Claritas through three critical acquisitions. Leveraging these acquisitions, Mike has transformed Claritas into a full-service data-driven marketing company that helps marketers find their best prospects, improve marketing execution and deliver superior ROI. Prior to Claritas, Mike was the CEO of the Indian Hill Group (IHG), an investment firm that partnered with private equity firm The Carlyle Group to seek acquisitions in the data and marketing technology area. This ultimately led to their acquisition of Claritas from Nielsen in 2017. Prior to launching the Indian Hill Group in 2016, Mike founded and built the highly successful company Nielsen Catalina Solutions (NCS). He served as CEO for seven years while leading it through its rapid growth, and ultimately selling majority control of the business to Nielsen in 2016. Before this, Mike served as President of Nielsen Consumer Services (Homescan, Spectra, Loyalty) and Nielsen BuzzMetrics.Before joining Nielsen, Mike was CEO of the venture-backed marketing intelligence firm Intelliseek. He ultimately sold this business to Nielsen in 2006. Prior to that, he co-founded the venture-backed firm PlanetFeedback in 1999, an online company that later merged with Intelliseek.Mike began his career at Procter & Gamble Co., where he held several executive and brand management positions. Mike earned an MBA from the Harvard Business School, and earned his undergraduate degree from Carnegie Mellon University.

Accomplished global talent leader and resourceful business professional with demonstrated ability in developing, implementing, and managing people strategy and solutions aligned with the company’s values and strategic goals to maximize organizational effectiveness.

Inspiring senior executive leader and former naval officer (Commander USNR) with extensive track record of success in consumer driven business and entrepreneurial marketing services including Procter and Gamble, ConAgra, BuzzMetrics, The Nielsen Company and Nielsen Catalina solutions.

•Co-Founder and EVP, Chief Revenue Officer, Digital for Nielsen Catalina Solutions. Market leader in behavior based targeting and measurement solutions in the CPG vertical. Powering $350MM in online ads in 2015.

•Responsible for $250MM in marketing services sales in 10 years of sales management.

•Led successful exit of BuzzMetrics to acquisition by The Nielsen Company as EVP of client services.

•Led turn around of Intelliseek as SVP of sales and merger with BuzzMetrics.

•Led $100MM Banquet Frozen Food brand at ConAgra as brand manager, launching successful new line of mom friendly family meals: Meals Made Easy.

•Led expansion of Puffs Facial Tissue brand for Procter and Gamble in the western US selling in two incremental SKUs of highly profitable lotion and extra strength tissues.

•24 years of service as Naval Officer with 8 years of active duty and 16 in the naval reserves retiring as a Commander in 2010.

Specialties: General Management, P&L Management, Innovation and New Product Development, Consumer Understanding, Integrated Marketing, Advertising, Agency Management, Sales, Sales Leadership, Cultural Change, Strategic Planning, Analytics, Teambuilding, Negotiations, Performance Improvement, Multifunctional Leadership, Talent Acquisition and Development.

Business executive with diverse financial background and proven track record of partnering with teams to achieve organization's objectives. Increasing responsibilities throughout my career with experience in:o Executive leadershipo Mergers & acquisitions (transactions and integrations)o Strategic planning o Creating business planso Developing operating planso Financial forecasting and planningo Treasury and cash managemento Accountingo Risk managemento Capital administrationo Management reporting o Complex financial modelingo Systems implementations (SAP, Oracle/RPAS, People Soft)o Merchandising planning and allocationso Project managemento HR organizational design and corporate restructuringso Contract administration

Al Gadbut is a CEO at AcquireWeb inc, Owner at AcquireWeb inc, and Chief Technology Officer at Claritas and is based in San Francisco, California. He has worked as Scientist at Metaxen LLC and Product Manager at RESPONSYS INC. Al attended University of Illinois between 1985 and 1990 and T.F. South.

An engineer by training and inclination, I have successfully \'engineered\' business successes for three decades as a product manager, management consultant, software architect and now Chief Architect at Claritas.

I'm currently managing teams implementing on-line marketing programs and processing marketing data and also designing and developing new on-line marketing products.

In prior years, I designed and delivered commercial and custom software applications, ranging from web-applications to enterprise-scale analysis. Noted for very innovative solutions that users love.

I want to continue to build great products and build and lead great teams. I'm happiest pushing back the boundaries. Been doing it for years and love it.

Also an avid cyclist, rower and hiker; always striving!