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Become A Client Development Manager

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Working As A Client Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Client Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Client Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Client Development Manager Jobs

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Average Length of Employment
Client Executive 3.3 years
Client Partner 2.7 years
Top Careers Before Client Development Manager
Internship 4.5%
Manager 3.3%
Consultant 3.1%
Top Careers After Client Development Manager
Consultant 5.6%
Manager 4.6%
Owner 3.0%
Recruiter 3.0%

Do you work as a Client Development Manager?

Client Development Manager Demographics

Gender

Male

53.6%

Female

36.8%

Unknown

9.6%
Ethnicity

White

60.6%

Hispanic or Latino

15.5%

Black or African American

11.0%

Asian

9.3%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

34.1%

French

25.0%

German

11.4%

Russian

4.5%

Mandarin

4.5%

Italian

4.5%

Portuguese

2.3%

Vietnamese

2.3%

Turkish

2.3%

Romanian

2.3%

Georgian

2.3%

Carrier

2.3%

Hebrew

2.3%
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Client Development Manager Education

Schools

University of Phoenix

13.0%

University of Missouri - Columbia

7.8%

New York University

7.0%

Illinois State University

7.0%

Southern Methodist University

6.1%

Florida Atlantic University

5.2%

University of Maryland - College Park

4.3%

University of Southern California

4.3%

West Virginia University

4.3%

San Diego State University

4.3%

University of Massachusetts - Boston

4.3%

University of Arizona

4.3%

Syracuse University

3.5%

University of Alabama

3.5%

Park University

3.5%

Michigan State University

3.5%

Middle Tennessee State University

3.5%

Temple University

3.5%

University of California - Los Angeles

3.5%

Duke University

3.5%
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Majors

Business

30.8%

Marketing

9.9%

Communication

6.9%

Computer Science

6.3%

Economics

4.4%

Management

4.0%

Psychology

4.0%

Finance

4.0%

Journalism

3.8%

Political Science

3.8%

English

3.2%

Law

3.0%

Public Relations

2.6%

Accounting

2.6%

Fine Arts

2.0%

Computer Engineering

2.0%

Liberal Arts

2.0%

Human Resources Management

1.8%

Photography

1.6%

Kinesiology

1.6%
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Degrees

Bachelors

54.7%

Masters

18.7%

Other

16.2%

Associate

4.3%

Certificate

2.7%

Doctorate

2.2%

License

0.6%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$90,000
View Detailed Salary Report
$58,000
Min 10%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$139,000
Max 90%
Best Paying Company
Advantage Solutions
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
2.5 years
How much does a Client Development Manager make at top companies?
The national average salary for a Client Development Manager in the United States is $90,213 per year or $43 per hour. Those in the bottom 10 percent make under $58,000 a year, and the top 10 percent make over $139,000.

Real Client Development Manager Salaries

Job Title Company Location Start Date Salary
C9 Client Developer Cloud9 Technologies LLC New York, NY Jan 19, 2016 $220,000
Head of Product Development and Client Services Maxifier, Inc. New York, NY Oct 01, 2014 $212,000
Head of Client Development Meforo (USA), Inc. Brisbane, CA Sep 21, 2016 $200,000 -
$250,000
Head of Product Development and Client Services Maxifier, Inc. New York, NY Oct 17, 2011 $137,460
Developer, Client Execution Services KCG Americas LLC Jersey City, NJ Sep 28, 2015 $126,422
Developer, Client Execution Services KCG Americas LLC Jersey City, NJ Sep 20, 2015 $125,000
Developer, Client Execution Services KCG Americas LLC Jersey City, NJ Sep 30, 2016 $125,000
Developer, Client Execution Services KCG Americas LLC Jersey City, NJ Jan 30, 2015 $120,000
Developer, Client Execution Services KCG Americas LLC Jersey City, NJ Jan 27, 2015 $120,000
Client Development Manager 289 Hospitality LLC New York, NY Sep 13, 2014 $120,000
Client Development Manager Louis Vuitton North America, Inc. New York, NY Jun 22, 2016 $115,000 -
$135,000
Client Development Manager Sentis USA Inc. Aurora, CO Aug 15, 2011 $114,026 -
$120,000
Head of Mobile Client Development Ascenna Mobile Inc. San Mateo, CA Feb 01, 2011 $100,360
Client Developer Sotheby's, Inc. New York, NY Jan 07, 2016 $100,000
Client Side Developer Anagh Technologies, Inc. Piscataway, NJ Aug 29, 2014 $100,000
Client Developer All Play Studios, Inc. San Francisco, CA Mar 11, 2013 $96,000
Client Side Developer Anagh Technologies, Inc. Piscataway, NJ Dec 18, 2013 $95,000
Client Developer Barnes & Noble.com New York, NY May 19, 2010 $90,000 -
$100,000
Client Side Developer Anagh Technologies Inc. Piscataway, NJ Nov 08, 2016 $85,000
Client Side Developer Helios and Matheson Information Technology Inc. Jersey City, NJ Feb 04, 2013 $83,480
Client Side Developer Anagh Technologies, Inc. Piscataway, NJ Sep 05, 2014 $75,000
Client Side Developer Helios and Matheson Information Technology, Inc. Columbia, MD Oct 03, 2011 $60,000 -
$100,000

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Top Skills for A Client Development Manager

  1. Customer Service
  2. New Clients
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed and initiated customer service level agreement, policies and procedures.
  • Handled and grew first year client revenue to over $802,000 through securing 18 new agreements and 15 new clients.
  • Lead generation and out-sourced business development and lead generation for Fortune 2000 companies with a relationship-based, high-value sales proposition.
  • Designed overall systems requirements and populated new DB2 Database.
  • Developed marketing strategies and managed overall implementation of new accounts.

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Top 10 Best States for Client Development Managers

  1. Rhode Island
  2. New York
  3. Washington
  4. New Jersey
  5. District of Columbia
  6. Virginia
  7. Texas
  8. Connecticut
  9. California
  10. Massachusetts
  • (120 jobs)
  • (1,905 jobs)
  • (1,359 jobs)
  • (794 jobs)
  • (307 jobs)
  • (1,039 jobs)
  • (2,361 jobs)
  • (328 jobs)
  • (4,273 jobs)
  • (1,123 jobs)

Top Client Development Manager Employers

Jobs From Top Client Development Manager Employers

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