Client relations manager vs campaign manager

The differences between client relations managers and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a client relations manager and a campaign manager. Additionally, a client relations manager has an average salary of $85,115, which is higher than the $78,890 average annual salary of a campaign manager.

The top three skills for a client relations manager include client relations, customer service and business development. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.

Client relations manager vs campaign manager overview

	Client Relations Manager	Campaign Manager
Yearly salary	$85,115	$78,890
Hourly rate	$40.92	$37.93
Growth rate	8%	8%
Number of jobs	76,482	12,293
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Average age	42	42
Years of experience	4	4

What does a client relations manager do?

A client relations manager is responsible for managing and maintaining healthy and professional relationships with business partners and clients. Client relations managers coordinate with account managers and the marketing department to monitor the growth and development of client accounts by strategizing methods of enhancing the brand image in the market. They also identify and recruit potential clients through lead generation and market research to discuss the services offered by the company that matches their needs and requirements.

What does a campaign manager do?

Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.

Client relations manager vs campaign manager salary

Client relations managers and campaign managers have different pay scales, as shown below.

	Client Relations Manager	Campaign Manager
Average salary	$85,115	$78,890
Salary range	Between $55,000 And $130,000	Between $56,000 And $109,000
Highest paying City	San Francisco, CA	Boston, MA
Highest paying state	California	Nevada
Best paying company	Google	Apple
Best paying industry	Internet	Technology

Differences between client relations manager and campaign manager education

There are a few differences between a client relations manager and a campaign manager in terms of educational background:

	Client Relations Manager	Campaign Manager
Most common degree	Bachelor's Degree, 71%	Bachelor's Degree, 78%
Most common major	Business	Political Science
Most common college	Stanford University	Stanford University

Client relations manager vs campaign manager demographics

Here are the differences between client relations managers' and campaign managers' demographics:

	Client Relations Manager	Campaign Manager
Average age	42	42
Gender ratio	Male, 36.6% Female, 63.4%	Male, 54.3% Female, 45.7%
Race ratio	Black or African American, 5.9% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%	Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	16%	16%

Differences between client relations manager and campaign manager duties and responsibilities

Client relations manager example responsibilities.

Produce and manage KPI, billing and accrual reports for client.
Manage consulting and education SaaS implementation engagements for learning XBRL and the software to be in compliance with the government regulators.
Manage vendor relationships including contracts, negotiations and oversight.
Maintain all account, contract, & opportunities information in SalesForce.
Mentor and coach a team of 20 insurance agents, including monitoring production and activity through CRM.
Provide oversight to ensure work is performed according to WCS processes including compliance, quality assurance and execute client agreements.

Campaign manager example responsibilities.

Manage and optimize each Facebook account s campaign that run through ConnectAds to ensure success metrics are achieve.
Manage staff for weekly phone banks at NYC campaign headquarters.
Upload leads into CRM and conduct post event lead qualifying activities.
Organize and funnele incoming leads into SalesForce, and direct to proper sales channel.
Manage reporting for back office programs; measure & present KPIs quarterly to global stakeholders.
Establish and manage campaign office; manage volunteer staff; implement campaign and GOTV strategies.

Client relations manager vs campaign manager skills

Common client relations manager skills

Client Relations, 15%
Customer Service, 8%
Business Development, 6%
Project Management, 5%
Customer Satisfaction, 5%
HR, 4%

Common campaign manager skills

Digital Marketing, 13%
Email Marketing, 6%
Email Campaigns, 5%
Event Planning, 4%
Integrated Marketing, 4%
Marketing Campaigns, 4%

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Client Relations Manager
Client Relations Manager vs Campaign Manager

Updated January 8, 2025

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