What does a client relations manager do?
A client relations manager is responsible for managing and maintaining healthy and professional relationships with business partners and clients. Client relations managers coordinate with account managers and the marketing department to monitor the growth and development of client accounts by strategizing methods of enhancing the brand image in the market. They also identify and recruit potential clients through lead generation and market research to discuss the services offered by the company that matches their needs and requirements.
Client relations manager responsibilities
Here are examples of responsibilities from real client relations manager resumes:
- Produce and manage KPI, billing and accrual reports for client.
- Manage consulting and education SaaS implementation engagements for learning XBRL and the software to be in compliance with the government regulators.
- Manage vendor relationships including contracts, negotiations and oversight.
- Maintain all account, contract, & opportunities information in SalesForce.
- Mentor and coach a team of 20 insurance agents, including monitoring production and activity through CRM.
- Provide oversight to ensure work is performed according to WCS processes including compliance, quality assurance and execute client agreements.
- Administer payroll and benefit enrollment for temporary and seasonal employees.
- Document request of annual/quarterly reports of payroll from business partners.
- Organize clinical group teaching programs on home healthcare eligibility and requirements.
- Develop PowerPoint presentation for informational seminars - marketing & promotion of seminars.
- Institutionalize appropriate information and history in CRM systems while develop and share knowledge across teams.
- Set up charitable foundations throughout the newly acquire organizations, as well as other healthcare relate organizations
- Conduct internal marketing and communications to include member/market newsletters, e-communications, PowerPoint presentations, and staff training.
- Monitor performance of high profile portfolio accounts and prepare status reports for prospective clients for generating new business for existing portfolios.
- Improve the quantity and quality of traffic to sites with firm-relate content using SEO.
Client relations manager skills and personality traits
We calculated that 15% of Client Relations Managers are proficient in Client Relations, Customer Service, and Business Development. They’re also known for soft skills such as Organizational skills, Speaking skills, and Writing skills.
We break down the percentage of Client Relations Managers that have these skills listed on their resume here:
- Client Relations, 15%
Managed daily operations of business-to-business Client Relations team that provided support to customers and direct and outside sales partners.
- Customer Service, 8%
Improved dispute resolution process by developing and implementing monitoring programs and training customer service representatives on customer service and best practices.
- Business Development, 6%
Supervised business development team ensuring timely execution and success of client projects, objectives, inventory, and invoicing management.
- Project Management, 5%
Project management for insurance and financial services, specializing in data management, electronic presentment, imaging and mailing service.
- Customer Satisfaction, 5%
Executed departmental efficiency processes which positively impacted profitability and customer satisfaction.
- HR, 4%
Partnered with executive-level HR departments and line managers to deliver skilled applicants.
Most client relations managers use their skills in "client relations," "customer service," and "business development" to do their jobs. You can find more detail on essential client relations manager responsibilities here:
Organizational skills. To carry out their duties, the most important skill for a client relations manager to have is organizational skills. Their role and responsibilities require that "public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills." Client relations managers often use organizational skills in their day-to-day job, as shown by this real resume: "develop organizational procedures and systems for office personnel, improve employee and client retention rates through active communication and problem-solving efforts. "
Speaking skills. Another essential skill to perform client relations manager duties is speaking skills. Client relations managers responsibilities require that "public relations and fundraising managers regularly speak on behalf of their organization." Client relations managers also use speaking skills in their role according to a real resume snippet: "designed and presented sales presentations for prospective clients. "
Writing skills. client relations managers are also known for writing skills, which are critical to their duties. You can see how this skill relates to client relations manager responsibilities, because "managers must be able to write well-organized and clear press releases and speeches." A client relations manager resume example shows how writing skills is used in the workplace: "analyze financial statements, rent rolls, and annual property management budgets comparing property performance to lender underwriting or cmsa guidelines. "
Problem-solving skills. A big part of what client relations managers do relies on "problem-solving skills." You can see how essential it is to client relations manager responsibilities because "managers sometimes must explain how the company or client is handling sensitive issues." Here's an example of how this skill is used from a resume that represents typical client relations manager tasks: "communicated management reporting changes, enhancements and modifications to client management so issues and solutions were understood. "
Communication skills. A commonly-found skill in client relations manager job descriptions, "communication skills" is essential to what client relations managers do. Client relations manager responsibilities rely on this skill because "managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive cooperation from, their media contacts and donors." You can also see how client relations manager duties rely on communication skills in this resume example: "led company-wide (6 locations) hr & communications initiative which resulted in one cohesive communications conduit for improved employee collaboration. "
Leadership skills. While "leadership skills" is last on this skills list, don't underestimate its importance to client relations manager responsibilities. Much of what a client relations manager does relies on this skill, seeing as "public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities." Here is a resume example of how this skill is used in the everyday duties of client relations managers: "facilitated annual meetings with client executive leadership to review comprehensive employee data and advised on opportunities to maximize rmi client services. "
The three companies that hire the most client relations managers are:
- Highmark61 client relations managers jobs
- Deloitte36 client relations managers jobs
- Fidelity National Information Solutions10 client relations managers jobs
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Compare different client relations managers
Client relations manager vs. Manager/partner
A manager/partner or managing partner is an individual who manages the daily activities of a company as well as guides its overall strategic business direction. Managing partners must cooperate with other executives, board members, and employees to implement organizational goals, procedures, and policies. They are responsible for the hiring and managing of employees and should follow the executive committee guidelines and federal and state laws and regulations. Managing partners must also maintain positive client relationships and lead the drive for new business acquisitions.
While similarities exist, there are also some differences between client relations managers and manager/partner. For instance, client relations manager responsibilities require skills such as "hr," "powerpoint," "client accounts," and "client retention." Whereas a manager/partner is skilled in "client facing," "partner relationships," "strategic partnerships," and "crm." This is part of what separates the two careers.
The education levels that managers/partner earn slightly differ from client relations managers. In particular, managers/partner are 4.4% more likely to graduate with a Master's Degree than a client relations manager. Additionally, they're 1.7% more likely to earn a Doctoral Degree.Client relations manager vs. Manager
Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.
Each career also uses different skills, according to real client relations manager resumes. While client relations manager responsibilities can utilize skills like "client relations," "project management," "hr," and "account management," managers use skills like "food safety," "management," "pos," and "bank deposits."
Managers earn a lower average salary than client relations managers. But managers earn the highest pay in the finance industry, with an average salary of $71,781. Additionally, client relations managers earn the highest salaries in the internet with average pay of $108,724 annually.managers earn similar levels of education than client relations managers in general. They're 1.6% less likely to graduate with a Master's Degree and 1.7% more likely to earn a Doctoral Degree.Client relations manager vs. Global account manager
Global Account Managers are employees who oversee the company's client accounts. They are part of the company's sales departments, and they specialize in ensuring that clients would continue their partnership or engagement with the company. They are in charge of taking care of their clients who are, at times, in different areas or regions. Global account managers look at the company's sales performance and recommend action steps to improve performance. They often take on challenging client accounts and manage the clients' relationship with the company. Global Account Managers also come up with strategies to ensure client engagement, retention, and loyalty.
The required skills of the two careers differ considerably. For example, client relations managers are more likely to have skills like "client relations," "hr," "powerpoint," and "financial statements." But a global account manager is more likely to have skills like "global account," "cloud," "revenue growth," and "gam."
Global account managers earn the best pay in the technology industry, where they command an average salary of $119,239. Client relations managers earn the highest pay from the internet industry, with an average salary of $108,724.When it comes to education, global account managers tend to earn similar degree levels compared to client relations managers. In fact, they're 3.5% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.Client relations manager vs. Commercial account manager
A commercial account manager's role is to offer products and services to businesses and firms, building positive relationships to establish a strong client base. Their responsibilities often revolve around performing research and market analysis to find sales opportunities, devising strategies to identify client needs, and maintaining records of all data and transactions. They may also reach out to potential clients through calls and correspondence, even arrange appointments to discuss products and negotiate sales. Furthermore, as a commercial account manager, it is essential to lead and encourage the workforce, all while adhering to the company's policies and regulations.
Types of client relations manager
Updated January 8, 2025
