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Clif Bar & Company history
Clif Bar & Company company history timeline
1992: Debut of the Kali's Bar, an all-natural energy bar.
Since their establishment in 1992, they have been crafting recipes to provide the nutrition of our bodies needs.
CLIF Bar was formally launched in 1992.
Since 1995, Clif Bar Inc. has been an IMBA corporate member and donated more than 50,000 Clif Bars to fuel IMBA's trail-building and maintenance projects.
The company was recognized for its phenomenal growth, when in 1997 it was included in Inc. magazine's annual list of the 500 fastest-growing private companies in America.
In 1997, the company name was changed from Kali's SportNaturals to Clif Bar, Inc.
Sales doubled each year, and by 1997, revenue surpassed $20 million.
In March 1999, Clif Bar introduced LUNA Bar, specifically marketed towards women.
In April 2000, Erickson and Thomas turned down a $120 million offer from Quaker Oats to buy the company.
In January 2001, the first TV spots and print ads in Self, Shape and InSyle magazines appeared for Luna Bars.
In 2001, Gary and Kit realised that sustaining their business, their brands, their people, and their communities, and the planet, is a better return on investment than one bottom line.
2002: Clif Bar Inc. introduces the Mojo bar, a snack bar that combines salty flavors and sound nutrition.
Erickson and Crawford also own the Clif Family Winery & Farm in the Napa Valley, which had its first national release in 2008.
In 2012, Clif Bar’s headquarters was awarded LEED® Platinum certification, the highest standard buildings can earn as a measure of their sustainability.
Clif Bar & Company today announced that Sally Grimes has been named the company’s new Chief Executive Officer, effective June 1, 2020.
Gary Erickson: Clif Bar turns 30 in 2022.
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Clif Bar & Company competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Ben & Jerry's | 1978 | $450.0M | 999 | 100 |
| General Mills | 1866 | $19.9B | 35,000 | 159 |
| Vudu | 2004 | - | 180 | - |
| Panera Bread | 1981 | $2.8B | 140,000 | 4,542 |
| Bristol Farms | 1982 | $1.4B | 7,500 | 28 |
| Honey Stinger | 2002 | $9.0M | 89 | - |
| Powerbar | 1986 | $175.0M | 50 | - |
| Otter Products | 1998 | $650.0M | 550 | 45 |
| The Honest Company | 2011 | $378.3M | 187 | 44 |
| BMG | 1965 | $20.5M | 50 | 15 |
Clif Bar & Company history FAQs
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Clif Bar & Company may also be known as or be related to Clif Bar, Clif Bar & Co. and Clif Bar & Company.