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Become A Co-Founder

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Working As A Co-Founder

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Co-Founder Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Co-Founder

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Co-Founder?

Co-Founder Jobs

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Co-Founder Career Paths

Co-Founder
Senior Project Manager Vice President, Business Development
Chief Marketing Officer
10 Yearsyrs
Business Analyst Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Senior Project Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Specialist Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Fellow Instructor
General Manager
7 Yearsyrs
Sales Consultant Marketing Consultant
Head Of Marketing
6 Yearsyrs
Writer Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Business Developer Business Development Manager
Marketing Director
7 Yearsyrs
Fellow Program Manager
Marketing Manager
6 Yearsyrs
Management Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
President And Founder Business Developer
Marketing/Business Development
8 Yearsyrs
Managing Partner Operations Director
Operating Partner
8 Yearsyrs
President And Founder Vice President & General Manager
President And General Manager
10 Yearsyrs
Chief Technology Officer Senior Project Manager
Product Management Director
12 Yearsyrs
Business Analyst Product Manager
Senior Product Manager
9 Yearsyrs
Writer Marketing Director
Senior Vice President Of Marketing
12 Yearsyrs
Business Developer Vice President, Business Development
Vice President & General Manager
12 Yearsyrs
Marketing Specialist Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Sales Consultant Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Management Consultant Product Manager
Vice President, Product Management
13 Yearsyrs
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Do you work as a Co-Founder?

Help others decide if this is a good career for them

Average Length of Employment
Owner And Founder 5.8 years
Co-Owner/Partner 5.7 years
Founder, Co-Owner 4.9 years
Entrepreneur 4.2 years
Consultant/Founder 4.1 years
Co-Founder/Manager 3.8 years
Founder 3.5 years
Co-Founder 3.0 years
Top Employers Before
Internship 18.6%
Volunteer 7.4%
Consultant 6.2%
President 5.3%
Founder 4.7%
Director 4.6%
Manager 4.5%
Teacher 3.8%
Owner 2.7%
Associate 2.7%
Top Employers After
Internship 12.7%
Founder 9.1%
Consultant 7.9%
Volunteer 6.5%
President 5.9%
Director 5.1%
Owner 4.7%
Manager 3.4%
Teacher 3.3%
Principal 2.8%
Instructor 2.5%

Do you work as a Co-Founder?

Co-Founder Demographics

Gender

Male

62.4%

Female

32.9%

Unknown

4.6%
Ethnicity

White

55.2%

Asian

15.6%

Hispanic or Latino

14.5%

Black or African American

9.7%

Unknown

4.9%
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Languages Spoken

Spanish

35.9%

French

13.1%

Chinese

9.4%

Mandarin

8.6%

German

4.4%

Italian

3.6%

Russian

3.4%

Portuguese

3.3%

Arabic

3.3%

Japanese

3.1%

Korean

2.6%

Hindi

2.5%

Cantonese

2.0%

Hebrew

1.0%

Vietnamese

0.7%

Urdu

0.7%

Turkish

0.7%

Greek

0.6%

Gujarati

0.6%

Polish

0.4%
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Co-Founder Education

Schools

New York University

8.8%

University of Texas at Austin

6.9%

University of California - Berkeley

6.1%

Harvard University

6.1%

University of Southern California

6.1%

Cornell University

5.4%

Stanford University

5.0%

Columbia University

4.8%

Boston University

4.8%

Syracuse University

4.6%

Pennsylvania State University

4.6%

University of Pennsylvania

4.5%

Arizona State University

4.5%

University of California - Los Angeles

4.2%

Northeastern University

4.1%

Duke University

4.0%

Michigan State University

4.0%

University of Washington

3.9%

University of Phoenix

3.8%

Northwestern University

3.8%
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Majors

Business

21.8%

Finance

7.8%

Marketing

7.7%

Computer Science

7.3%

Communication

6.0%

Economics

5.2%

Political Science

4.6%

Psychology

4.4%

Management

4.3%

English

3.8%

Law

3.6%

Electrical Engineering

3.2%

Graphic Design

3.1%

Fine Arts

3.0%

Accounting

2.7%

Mechanical Engineering

2.7%

Journalism

2.3%

Photography

2.2%

Education

2.2%

Computer Engineering

2.2%
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Degrees

Bachelors

47.5%

Masters

27.6%

Other

14.0%

Doctorate

5.7%

Associate

2.4%

Certificate

2.3%

Diploma

0.4%

License

0.1%
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Internship
Temporary

Real Co-Founder Salaries

Job Title Company Location Start Date Salary
Co-Founder & Partner The New America Foundation Washington, DC May 26, 2015 $185,000
Co-Founder, Head of Product Getmii, Inc. MA Jan 01, 2016 $120,000
Co-Founder Astute Doctor Education, Inc. Aliso Viejo, CA Jun 07, 2016 $120,000
Lead Vision Expert & Co-Founder Adraid, Inc. Palo Alto, CA Sep 13, 2013 $91,437
Co-Founder, Product and Technology Code4Startup Inc. Mountain View, CA Jan 12, 2015 $80,000
Co-Founder, Technology & Product Videohunt, Inc. New York, NY Jan 10, 2015 $80,000
Co-Founder, Technology & Product Rocketrip New York, NY May 07, 2013 $80,000
Co-Founder, Technology & Product Rocketrip, Inc. New York, NY May 07, 2013 $80,000
Co-Founder 3Ga Labs, Inc. Sunnyvale, CA May 28, 2010 $71,334

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Top Skills for A Co-Founder

WebDesignOnlineBusinessStrategyFinancialStatementsBusinessPlanBusinessDevelopmentNon-ProfitOrganizationFacebookVideoTwitterStart-UpInternetCustomerServiceProductDevelopmentMarketResearchSmallBusinessE-CommerceProjectManagementROISQL

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  1. Web Design
  2. Online
  3. Business Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Develop all concept art, web design, and completed art to ensuring compliance of publishing standards and stimulating design.
  • Co-founded a successful online advertising business by providing affiliates with thousands of sales and/or subscriptions while earning commission based revenue.
  • Provided business strategy and marketing consultation to mobile game development studios, resulting in increased revenue and brand exposure.
  • Manage all financial statements, profitability analysis, and fiscal
  • Drafted business plan and program manual, trained undergraduate mentors, and pitched organization to university administration.

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Top Co-Founder Employers

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Co-Founder Videos

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