Co-founder vs marketing manager

The differences between co-founders and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes More than 10 years to become a co-founder, becoming a marketing manager takes usually requires 8-10 years. Additionally, a co-founder has an average salary of $105,022, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a co-founder include financial statements, business strategy and business plan. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Co-founder vs marketing manager overview

	Co-Founder	Marketing Manager
Yearly salary	$105,022	$104,550
Hourly rate	$50.49	$50.26
Growth rate	6%	10%
Number of jobs	4,214	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	52	39
Years of experience	-	10

What does a co-founder do?

A Co-Founder is an essential member of a company as they complement the skills, vision, and mission of the Founder. Most of the time, the tasks of a Co-Founder revolve around the financial planning and developing strategies that would be beneficial for the company's financial gain and workforce. Furthermore, a Co-Founder must coordinate with the Founder and other staff and departments to remain aware of the progress or issues, should there be any, to provide timely resolutions.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Co-founder vs marketing manager salary

Co-founders and marketing managers have different pay scales, as shown below.

	Co-Founder	Marketing Manager
Average salary	$105,022	$104,550
Salary range	Between $61,000 And $179,000	Between $71,000 And $153,000
Highest paying City	-	Menlo Park, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between co-founder and marketing manager education

There are a few differences between a co-founder and a marketing manager in terms of educational background:

	Co-Founder	Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Co-founder vs marketing manager demographics

Here are the differences between co-founders' and marketing managers' demographics:

	Co-Founder	Marketing Manager
Average age	52	39
Gender ratio	Male, 66.0% Female, 34.0%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.7% Unknown, 3.9% Hispanic or Latino, 7.6% Asian, 7.5% White, 76.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	12%	10%

Differences between co-founder and marketing manager duties and responsibilities

Co-founder example responsibilities.

Manage cross functional teams through all phases of B2C campaign development.
Manage social media connect to the site (20k+ twitter impressions).
Manage and schedule production for assembly, machining, molding and QC departments.
Design and manage user web experience and social media marketing campaign, leveraging 'celebrity' Instagram dogs
Manage drivers and customers as well as all operational functions; including sales billing, accounts receivables and payroll.
Manage all features of business including client service, sales, QuickBooks accounting, purchasing, shipping and customer retention.

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Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

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Co-founder vs marketing manager skills

Common co-founder skills

Financial Statements, 8%
Business Strategy, 7%
Business Plan, 6%
Non-Profit Organization, 5%
R, 5%
Facebook, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Updated January 8, 2025

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