Coca Cola Shanduka Beverages history

Under his leadership the Coca-Cola Company pioneered such company benefits as group life insurance and group accident and health policies, and in 1948 introduced a retirement program.

1955-81: Diversification, New Products, and Foreign Expansion

In 1956, after 50 years with the D'Arcy Advertising Agency, the Coca-Cola Company turned its accounts over to McCann-Erickson and began enormous promotional campaigns.

With its purchase of Minute Maid Corporation in 1960, the company entered the citrus juice market.

In 1969 Coca-Cola acquired the Belmont Springs Water Company, Inc., which produced natural spring water and processed water for commercial and home use.

The following year the company purchased Aqua-Chem, Inc., producers of desalting machines and other such equipment, and in 1977 Coca-Cola acquired the Taylor Wines Company and other wineries.

In 1978 Coca-Cola became the only company allowed to sell cold packaged beverages in the People’s Republic of China.

Roberto Goizueta became chairman in 1981, replacing Austin.

First, he acquired Columbia Pictures for about $750 million in 1982.

In 1985 Goizueta took another chance.

The trend started domestically, when the parent company formed Coca-Cola Enterprises Inc. through the acquisition and consolidation of two large bottlers in the South and West in 1986.

1987: Company sells its entertainment business to Tri-Star Pictures.

Prior to the formation of CCBA, he had a distinguished career that commenced in 1990 where he held a number of senior finance positions at SA Bottling and then Coca-Cola Sabco.

In 1992 the company introduced its first bottle made partially from recycled plastic—a major innovation in the industry at the time.

In addition, the Coke Classic slogan 'Always,' which had been used since 1993, would be replaced with the tagline 'Enjoy,' which had been used on Coke bottles periodically for decades.

He joined Coca-Cola Sabco in 1995 where he served in various roles, including MD for Southern and East Africa, as well as COO. During his leadership as COO his team achieved a 8% volume CAGR during his two years in the role.

In late 1997, for example, Coca-Cola announced it would acquire the Orangina brand in France from Paris-based Pernod Ricard for about $890 million.

While the economic crisis was still wreaking havoc, Coca-Cola was faced with another crisis in June 1998 when several dozen Belgian schoolchildren became ill after drinking Coke that had been made with contaminated carbon dioxide.

In 2005 the company introduced Coca-Cola Zero, a zero-calorie soft drink with the taste of regular Coca-Cola.

In 2007 the company acquired Energy Brands, Inc., along with its variously enhanced waters.

After 16 months as Supply Chain Director for Ireland with Coca-Cola Hellenic Bottling Company, Rian moved to Bahrain in August 2012 where he joined Kimberly Clark as Supply Chain Director MEA (Middle East, Eastern Europe and Sub-Saharan Africa), covering 82 countries.

After working on the initial integration project, Joshua joined CCBA on 1 January 2017 as the IS Governance and PMO Manager, forming part of the senior leadership team.

Prior to his appointment as CEO for CCBA In 2018 he led the accelerated growth of CCBA’s International Division as Managing Director.

He has been Managing Director of CCBA in Ethiopia from 2019, following a term as the MD of Nairobi Bottlers Ltd.

Prior to his appointment as Chief Integration Officer, he was the General Manager of CCBA Tanzania, a position he has held since January 2020.