Coldwell Banker Premier history

In 1913, Benjamin Arthur Banker joined the firm as a salesman, and he and Colbert Coldwell quickly discovered they held similar views and ethics.

By 1980, Coldwell Banker had also acquired a national referral service (now Coldwell Banker Referral Network), and Previews Inc., an international luxury real estate marketing organization (which has evolved into the present-day Coldwell Banker Previews International®).

Another landmark in 1981 was the launch of Coldwell Banker Residential Affiliates, Inc. for the franchising of the highest quality residential brokerage companies.

1987 saw Coldwell Banker affiliates become the first in the industry to offer comprehensive guarantees to sellers.

In 1992, Coldwell Banker affiliates became the first to advocate and practice Seller Disclosure well before it was required by law in some states.

In 1995, Coldwell Banker became the first national, first-service real estate brand to have a presence online with the launch of www.coldwellbanker.com.

1997 saw parent company HFS merge with CUC International, forming the new Cendant Corporation.

In 2002, Coldwell Banker became the first national real estate company selected by the National Concierge Association to receive prestigious membership affiliation for Coldwell Banker Concierge.

Coldwell Banker would now be part of a stand-alone real estate company named Realogy in late 2006.

The Coldwell Banker brand continued on its path of innovating in the real estate industry in March 2009 with the debut of an application for Microsoft Surface.

With the end of the federal tax credit for homebuyers, in May 2010, Coldwell Banker launched its first Buyer Bonus Sales Event.