How To Become A College Marketing Representative: What It Is and Career Path

What is a college marketing representative and how to become one

Updated January 8, 2025

3 min read

College marketing representatives are marketing professionals that work exclusively with populations of young people, such as college students. They usually work for companies that are interested in targeting this demographic, such as universities or record labels. College marketing representatives are usually young people themselves who use the unique insights they have into their peers to market their employer. They are proficient in social media campaigns that appeal to young people on platforms such as Facebook and Twitter. College marketing representatives usually immerse themselves into a local community and build partnerships with influencers and tastemakers.

By definition, college marketing representatives are either current college students or recent graduates, which is why they are so successful at peer marketing. They usually have a bachelor's degree in communications or a related field.

This is an entry-level position, although some internship experience is helpful in standing out from the competition. College marketing representatives earn an average salary of $50,333 a year, which is generous considering that this is usually a part-time position.

ScoreCollege Marketing RepresentativeUS Average

Salary

4.2

Avg. Salary $53,232

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.96%

Black or African American 5.26%

Hispanic or Latino 12.58%

Unknown 5.02%

White 66.04%

Gender

female 52.29%

male 47.71%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a college marketing representative

Explore college marketing representative education requirements

Most common college marketing representative degrees

Bachelor's

79.3 %

Associate

8.9 %

Master's

4.7 %

Start to develop specific college marketing representative skills

Skills	Percentages
Instagram	19.10%
Marketing Campaigns	16.38%
Facebook	13.09%
Social Media Marketing	12.86%
Twitter	12.66%

Complete relevant college marketing representative training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New college marketing representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a college marketing representative based on U.S. Bureau of Labor Statistics data and data from real college marketing representative resumes.

Research college marketing representative duties and responsibilities

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Work with social media college teams, compose tweets and Facebook posts accelerating Sony's new films.
Plan area tour support and coverage of each live appearance by working directly with Sony, act management and the artists.
Organize concert ticket giveaways through social media and college radio stations.

Prepare your college marketing representative resume

When your background is strong enough, you can start writing your college marketing representative resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a college marketing representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable college marketing representative resume templates

Build a professional college marketing representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your college marketing representative resume.